Andrea Carlo is a British-Italian researcher and journalist living in Rome. His
work has been published in various outlets, including TIME, Euronews and the
Independent.
Last month, UNESCO designated Italian cuisine part of the world’s “intangible
cultural heritage.”
This wasn’t the first time such an honor was bestowed upon food in some form —
French haute cuisine and Korean kimchi fermentation, among others, have been
similarly recognized. But it was the first time a nation’s cuisine in its
entirety made the list.
So, as the U.N. agency acknowledged the country’s “biocultural diversity” and
its “blend of culinary traditions […] associated with the use of raw materials
and artisanal food preparation techniques,” Italian Prime Minister Giorgia
Meloni reacted with expected pride.
This is “a victory for Italy,” she said.
And prestige aside — Italy already tops UNESCO’s list of World Heritage Sites —
it isn’t hard to see the potential benefits this designation might entail. One
study even suggests the UNESCO nod alone could boost Italian tourism by up to 8
percent. But behind this evident soft power win also lies a political agenda,
which has turned “Italian cuisine” into a powerful weapon for the country’s
right-wing government.
For Meloni’s government, food is all the rage. It permeates every aspect of
political life. From promoting “Made in Italy” products to blocking EU nutrition
labelling scores and banning lab-grown meat, Rome has been doing its utmost to
regulate what’s on Italian plates. In fact, during Gaza protests in Rome in
September, Meloni was sat in front of the Colosseum for a “Sunday lunch” as part
of her government’s long-running campaign to make the coveted list.
Clearly, the prime minister has made Italian cuisine one of the main courses of
her political menu. And all of this can be pinpointed to a phenomenon political
scientists call “gastronationalism,” whereby food and its production are used to
fuel identitarian narratives — a trend the Italian far right has latched onto
with particular gusto.
There are two main principles involving Italian gastronationalism: The notion
that the country’s culinary traditions must be protected from “foreign
contamination,” and that its recipes must be enshrined to prevent any
“tinkering.” And the effects of this gastronationalism now stretch from
political realm all the way to the world of social media “rage-bait,” with a
deluge of TikTok and Instagram content lambasting “culinary sins” like adding
cream to carbonara or putting pineapple on pizza.
At the crux of this gastronationalism, though, lies the willful disregard of two
fundamental truths: First, foreign influence has contributed mightily to what
Italian cuisine is today; and second, what is considered to be “Italian cuisine”
is neither as old nor as set in stone as gastronationalists would like to admit.
Europe, as a continent, is historically poor in its selection of indigenous
produce — and Italy is no exception. The remarkable variety of the country’s
cuisine isn’t due to some geographic anomaly, rather, it is the byproduct of
centuries of foreign influence combined with a largely favorable climate: Citrus
fruits imported by Arab settlers in the Middle Ages, basil from the Indian
subcontinent through ancient Greek trading routes, pasta-making traditions from
East Asia, and tomatoes from the Americas.
Lying at the crossroads of the Mediterranean and home to major trading outposts,
Italy was a sponge for cultural cross-pollination, which enriched its culinary
heritage. To speak of the “purity” of Italian food is inherently ahistorical.
This wasn’t the first time such an honor was bestowed upon food in some form —
French haute cuisine and Korean kimchi fermentation, among others, have been
similarly recognized. | Anthony Wallace/AFP via Getty Images
But even more controversial is acknowledging that the concept of “Italian
cuisine” is a relatively recent construct — one largely borne from post-World
War II efforts to both unite a culturally and politically fragmented country,
and to market its international appeal.
From north to south, not only is Italy’s cuisine remarkably diverse, but most of
its iconic dishes today would have been alien to those living hardly a century
ago. Back then, Italy was an agrarian society that largely fed itself with
legume-rich foods. Take my great-grandmother from Lake Como — raised on a diet
of polenta and lake fish — who had never heard of pizza prior to the 1960s.
“The mythology [of gastronationalism] has made complex recipes — recipes which
would have bewildered our grandmothers — into an exercise of national
pride-building,” said Laura Leuzzi, an Italian historian at Glasgow’s Robert
Gordon University. Food historian Alberto Grandi took that argument a step
forward, titling his latest book — released to much furor — “Italian cuisine
does not exist.”
From carbonara to tiramisù, many beloved Italian classics are relatively recent
creations, not much older than the culinary “blasphemies” from across the pond,
like chicken parmesan or Hawaiian pizza. Even more surprising is the extent of
U.S. influence on contemporary Italian food itself. Pizza, for instance, only
earned its red stripes when American pizza-makers began adding tomato sauce to
the dough, in turn influencing pizzaioli back in Italy.
And yet, some Italian politicians, like Minister of Agriculture Francesco
Lollobrigida, have called for investigations into brands promoting supposedly
misleadingly “Italian sounding” products, such as carbonara sauces using
“inauthentic” ingredients like pancetta. Lollobrigida would do well to revisit
the original written recipe of carbonara, published in a 1954 cookbook, which
actually called for the use of pancetta and Gruyère cheese — quite unlike its
current pecorino, guanciale and egg yolk-based sauce.
Simply put, Italian cuisine wasn’t just exported by the diaspora — it is also
the product of the diaspora.
One study even suggests the UNESCO nod alone could boost Italian tourism by up
to 8 percent. | Michael Nguyen/NurPhoto via Getty Images
What makes it so rich and beloved is that it has continued to evolve through
time and place, becoming a source of intergenerational cohesion, as noted by
UNESCO. Static “sacredness” is fundamentally antithetical to a cuisine that’s
constantly reinventing itself, both at home and abroad.
The profound ignorance underpinning Italian gastronationalism could be
considered almost comedic if it weren’t so perfidious — a seemingly innocuous
tool in a broader arsenal of weaponry, deployed to score cheap political points.
Most crucially, it appeals directly to emotion in a country where food has been
unwittingly dragged into a culture war.
“They’re coming for nonna’s lasagna” content regularly makes the rounds on
Facebook, inflaming millions against minorities, foreigners, vegans, the left
and more. And the real kicker? Every nonna makes her lasagna differently.
Hopefully, UNESCO’s recognition can serve as a moment of reflection in a country
where food has increasingly been turned into a source of division. Italian
cuisine certainly merits recognition and faces genuine threats — the impact of
organized crime and the effects of climate change on crop growth biggest among
them. But it shouldn’t become an unwitting participant in an ideological agenda
that runs counter to its very spirit.
For now, perhaps it’s best if our government kept politics off the dinner table.
Tag - Tourism
Pedro Sánchez is the prime minister of Spain.
It’s no secret the world is going through a time of turbulence. The principles
that held it together for decades are under threat; disinformation is spreading
freely; and even the foundations of the welfare state — which brought us the
longest period of prosperity in human history — are now being questioned by a
far-right transnational movement challenging our democratic systems’ ability to
deliver collective solutions and social justice.
In the face of this attack, Europe stands as a wall of resistance.
The EU has been — and must remain — a shelter for the values that uphold our
democracies, our cohesion and our freedom. But let’s be honest, values don’t put
a roof over your head. And at any rate, these values are fading fast in the face
of something as concrete and urgent as the lack of affordable housing.
If we do not act, Europe risks becoming a shelter without homes.
The figures are clear: The housing crisis is devastating the standard of living
across Europe. Between 2010 and 2025, home prices rose by 60 percent, while
rental prices went up by nearly 30 percent. In countries like Estonia or
Hungary, prices have tripled. In densely populated or high-tourism cities,
families can spend over 70 percent of their income on rent. And individuals with
stable jobs in Madrid, Lisbon or Budapest can no longer afford to live where
they work or where they grew up.
Meanwhile, 93 million Europeans — that’s one in five — are living at risk of
poverty or social exclusion. This isn’t just the perception of experts or
institutions: Around half of Europeans consider housing to be an “urgent and
immediate problem.”
Housing, which should be a right, has become a trap that shapes peoples’
present, suffocates their future and endangers Europe’s cohesion, economic
dynamism and prosperity.
The roots of this problem may differ from country to country, but two facts are
undeniable and shared throughout our continent: First, the need for more houses,
which we’ve been falling behind on for years.
For nearly two decades now, residential construction in the EU has fallen short
of demand. After a period of strong growth in the 1990s and early 2000s, the
2008 financial crisis triggered a collapse in housing investment, and the sector
never fully recovered. The pandemic only widened this gap, halting permits,
delaying materials and worsening labor shortages that further stalled
construction.
Second, and just as urgent, is that we must ensure both new construction and
existing housing stock serve their true purpose: upholding the fundamental right
to decent and affordable housing. Because as we continue to fall short of
guaranteeing this basic right, homes are increasingly being diverted to fuel
speculation or serve secondary uses like tourist rentals.
In fact, according to preliminary European Parliament data, there were around 4
million short-term rental listings on digital platforms across the EU in 2025.
In my home country, cities like Madrid and València have witnessed the
displacement of residents from their historic centers, which are transforming
into theme parks for tourists.
For nearly two decades now, residential construction in the EU has fallen short
of demand. | David Zorrakino/Getty Images
At the same time, housing is increasingly being treated as a financial asset
instead of a social good. In Ireland, investment funds have acquired nearly half
of all newly built homes since 2017, while in Sweden, institutional investors
now control 24 percent of all private rental apartments.
Just as no one would dare justify doubling the price of a bowl of rice for a
starving child, we cannot accept turning the roofs meant to shelter people into
a vehicle for speculation — and citizens overwhelmingly share in this view.
Seventy-one percent of Europeans believe that the places they live would benefit
from more controls on property speculation, like taxing vacant rentals or
regulating short-term rentals.
This is what the EU stands for: When it’s a choice between profit and people, we
choose people.
That choice can’t wait any longer.
Thankfully, with yesterday’s Affordable Housing Plan, the European Commission is
starting to move on housing, taking steps that Spain has long advocated.
Brussels now increasingly recognizes the scale of this emergency and
acknowledges that specific market conditions may require differentiated national
and local responses. This will help consolidate a shared policy understanding
regarding housing-stressed areas and strengthen the case for targeted measures —
which may include, among others, restrictions on short-term rentals. Crucially,
the plan also stresses the need for EU financing to boost housing supply.
The time for words is over. We need urgent action. A growing outcry over housing
is resonating across Europe, and our citizens need concrete solutions. Any
failure to act with ambition and urgency risks turning the housing crisis into a
new driver of Euroskepticism.
After World War II, Europe was built on two founding promises: securing peace
and delivering well-being. Honoring that legacy today means taking decisive
action by massively increasing flexible funding to match the scale of the
housing crisis, and guaranteeing member countries can swiftly implement the
legal tools needed to adopt bold regulatory measures on short-term rentals and
address the impact of nonresident buyers on housing access.
The true measure of our union isn’t just written in treaties. It must be
demonstrated by ensuring every person can live with dignity and have a place to
call home. Let us rise to that promise — boldly, together and without delay.
PARIS — The blame game and finger pointing following Sunday’s heist at the
Louvre Museum kicked off almost as quickly as the seven-minute robbery itself.
France’s far right was quick to assign fault to President Emmanuel Macron and
his allies for the brazen, broad-daylight theft of the French crown jewels,
accusing them of being soft on crime and failing to sufficiently protect the
nation’s heritage.
MEP Marion Maréchal proposed eliminating the €200 cultural vouchers offered to
French high school students, a measure put in place under Macron, and
redirecting those funds toward protecting France’s “national treasures.”
She later called France the “laughingstock of the world” and called on Culture
Minister Rachida Dati — who has acknowledged “failures” in securing the world’s
most visited museum in several interviews — to demand the resignations of the
museum’s director and head of security.
“The responsibility lies with 40 years of abandonment during which problems were
swept under the rug … We always focused on the security of cultural institutions
for visitors, much less for that of the artworks,” Dati told broadcaster M6 on
Monday.
Jean-Philippe Tanguy, a high-ranking official with the country’s biggest
far-right party, the National Rally, accused the French “political and media
system’s … soft-on-crime ideology” of being “responsible” for the heist.
In a series of angry social media posts, he claimed that “French museums, like
our historic buildings and churches, are DELIBERATELY not secured to the same
standard as the treasures they contain.”
National Rally President Jordan Bardella called the incident a “humiliation”
before asking: “How far will the breakdown of the state go?”
Meanwhile, conservative lawmaker Alexandre Portier announced plans to propose a
parliamentary inquiry into the protection of French heritage and museum
security, as first reported by POLITICO.
Security concerns have long been a point of contention within the museum. Trade
unions have repeatedly sounded the alarm over what they describe as poor working
conditions and understaffing among security personnel — who have gone on strike
several times, most recently in June, amid growing visitor numbers driven by
mass tourism.
In a bid to modernize the museum’s aging infrastructure, Macron in January
announced an ambitious renovation project featuring a new entrance and a
dedicated room for the Mona Lisa. The plan — dubbed Louvre — Nouvelle
Renaissance — also includes security upgrades such as next-generation
surveillance cameras, enhanced perimeter detection and a new central security
control room, according to the culture ministry.
As of Monday, the perpetrators remain at large — and the Louvre was closed to
the public for a second consecutive day.
BRUSSELS — Montenegro wants the EU’s help in fighting Russian disinformation as
the Balkan nation moves toward membership of the bloc.
The small country, which has set an ambitious goal to join the EU by 2028, is
increasingly a target for disinformation from those hoping to disrupt its
membership bid, Montenegrin President Jakov Milatović told POLITICO in an
exclusive interview in Brussels.
“I’m very much hoping that in the future we would be getting bigger support from
the EU to really fight disinformation and misinformation,” Milatović said,
adding he had pitched the idea to EU policymakers and member countries.
Moldova, another EU candidate country, has been a favorite target of the
Kremlin’s meddling, including vote-buying and disinformation. That led the EU to
deploy last month its new cyber reserve — a team of private-sector cybersecurity
experts — to Chişinǎu and allocate millions in funding for a hub to fight
disinformation.
Milatović, who was in Brussels to meet with European Council President António
Costa, said “malign influence from third countries” could pose a risk to
Montenegro’s accession, and urged the EU to be proactive in countering such
threats.
“Sometimes, I feel that pro-European politicians in the region of the Western
Balkans are a bit left alone by the partners in the EU,” he said, adding that he
encountered disinformation “on a daily basis.”
‘END OF THE RACE’
Montenegro applied to join the EU in 2008 and was granted candidate status in
2010. It has closed seven of 33 accession chapters since then and is on track to
close five more by December, a senior Montenegrin diplomat confirmed to
POLITICO.
With a population of 600,000, the tiny Adriatic nation has sought to position
itself as the obvious next member of the 27-nation bloc. But it faces potential
obstacles, including pro-Serb parties in its parliament, tensions with
neighboring Croatia and skepticism in some corners of the EU about enlargement.
Tellingly, the issue is not even on the agenda of next week’s European Council
summit.
French President Emmanuel Macron called in 2023 for the EU to reform itself
before letting in new members. But Milatović said that behind closed doors,
Macron had come around to the idea of Montenegro’s membership.
“I believe that two years ago, before President Macron started speaking with me,
he had … one opinion,” Milatović said. “After so many discussions that I had
with him,” however, Macron was now “optimistic … about Montenegro’s position in
the EU.”
“And I believe this is the case also with all the other EU leaders,” Milatović
added. “Montenegro is now perceived as a front-runner. But … I do want to see
the end of the race, in a sense.”
Another potential sticking point is the country’s reliance on Russian tourists
and investors. Montenegro has yet to introduce visas for Russians, who can enter
the country visa-free for 30 days, and Russians remain the largest foreign
investors.
“What we are trying to do is sort of postpone it [visas] as much as we can, so
that we still keep our tourism sector alive,” Milatović said, adding he was
“absolutely” concerned by the influx of Russian cash. “We are a bit in a vacuum
now because … we don’t have full access to EU funds.” That said, Montenegro will
align its visa regime with the EU “very soon,” he said.
Ultimately, while much of the onus is on Podgorica to unite its political forces
and deliver promised reforms, the EU also needs to prove “enlargement is alive”
and “reforms pay off,” Milatović warned.
“The last country that entered was Croatia more than 10 years ago. And in the
meantime, the United Kingdom left,” Milatović said. “So this is why I believe
that now is the time to revive the process, to also revive a bit the idea of the
EU as a club that still has a gravity toward it.”
LONDON — Thought writing a 10,000-word dissertation was tricky? Try managing
Britain’s embattled university sector.
As students pack their bags, sort their kitchenware and prepare for the time of
their lives at campuses across the U.K., university officials face the headache
of keeping their struggling institutions economically viable — all while
politicians take potshots at them.
“The underlying financial settlement for universities is not really
sustainable,” warned Universities UK International Director Jamie Arrowsmith, an
organization representing 141 universities.
International students provide significant income to the sector by paying
considerably higher tuition fees than domestic students. However, Labour’s bid
to slash migration levels means international students are in the firing line.
It’s a stark contrast from Tony Blair’s New Labour government in the 2000s,
which was “actively encouraging the growth of the international student
population,” according to Labour peer and former Universities Minister Margaret
Hodge.
She recalled writing to Blair espousing how this expansion would increase the
U.K.’s soft power: “If you wanted to create good diplomatic connections and
promote peace across the world, those student relationships paid off
fantastically.”
A string of policy changes has left institutions searching elsewhere for cash,
as Prime Minister Keir Starmer focuses on disadvantaged British youngsters.
A white paper due this fall will outline specific higher education reforms,
including calls for universities to contribute more to economic growth. The
sector warns it could all be undermined if the government keeps discouraging
overseas students from coming to Britain.
PULLING UP THE LADDER
Britain’s universities have an enviable reputation. The QS World University
Rankings in June put 17 U.K. universities in the top 100, while a London
Economics report calculated higher education contributed more than £265 billion
in the 2021/22 academic year.
It’s little wonder students across the globe want to study here.
Anxious about populist parties like Reform UK, Tory and Labour governments have
seen fewer foreign students as a way to get numbers down. | Richard Baker / In
Pictures via Getty Images
But while international students starting in 2021/22 brought net economic
benefits of £37.4 billion, they’re also counted in immigration figures — and
that’s a headache for the government.
Anxious about populist parties like Reform UK, Tory and Labour administration
have seen fewer foreign students as a way to get numbers down.
They were banned from bringing family members on all but post-graduate research
routes back in January 2024. That decision by then-Conservative PM Rishi Sunak
followed 135,788 visas being granted to dependents of foreign students in 2022,
nearly nine times the 2019 figure.
Arrowsmith said he understood why the policy was introduced, but warned it had
hit “the U.K.’s attractiveness” to prospective foreign students, particularly
when “other countries have had more open and welcoming policies over the last
three to four years.”
Home Office figures in October 2024 showed the effect — with an 89 percent drop
in visa applications for dependents between July to September 2023 and the same
period in 2024.
Tory peer and former Universities Minister, David Willetts, said he understood
concerns about dependents, but thought it should be made clearer to voters that
students are only temporary migrants.
“My constituents, when I was an MP, who worried about migration, were worried
about [people] coming to Britain to settle, to use the NHS,” he said. “They
weren’t worried about a Chinese student doing physics for a couple of years.”
Fellow Tory peer and former Universities Minister Jo Johnson concurred, saying
people were more concerned with illegal immigration. “They’re a very special
category of immigration that’s more akin to tourism or temporary visitors.”
Now, Labour is wearing Conservative clothing.
The Home Office marked the new academic term this week by directly contacting
tens of thousands of foreign students, warning them not to outstay their visas
and telling them they “must leave” if they have “no legal right to remain.”
The immigration white paper published this May also planned to reduce the
graduate visa — where international students can remain in the U.K. after
finishing their qualification — from two years to 18 months in most cases.
Ministers have also mooted a levy on fees universities receive from foreign
students to reinvest in domestic training.
A graduation student sits outside Senate House at Cambridge University. | Joe
Giddens/PA Images via Getty Images
Johnson, however, said the Treasury didn’t like raising money for a specific
purpose, meaning the Department for Education “may be being rather optimistic”
in assuming revenue would go towards skills.
Hodge was similarly sceptical: “If it were linked to encouraging international
students, but recognizing there might be a cost to public services, I think I’d
feel more comfortable,” she said. “At the moment, I’m not sure that it’s
anything else other than raising more money.”
The moves have also upset the main higher education union.
“Unfortunately, the government remains wedded to a funding model that leaves
international students propping up U.K. higher education,” said University and
College Union (UCU) General Secretary Jo Grady in a statement to POLITICO.
She added: “Their fees are essential to the financial stability of the sector,
so it is economically illiterate that Labour has refused to lift the Tories’
visa restrictions.”
STRAPPED FOR CASH
Though Education Secretary Bridget Phillipson insisted the government will
“always welcome international students where they meet the requirements to
study,” some have taken the hint — and given the U.K. a pass.
In 2023/24, 732,285 overseas students studied at U.K. higher education
providers, a 4 percent drop from the 2022/23 record high and the first fall
since 2012/13. The number of student visas granted also fell from its record in
2022 of 484,000 by 5 percent in 2023 and 14 percent in 2024.
The drop-off was particularly acute among EU students. After Brexit, European
students weren’t eligible for home student status, meaning they paid
international fees and couldn’t acquire a student loan.
This led to a 50 percent drop in accepted applicants for U.K. undergraduate
study from EU countries in 2021/22, which continued to fall the following two
years.
Universities still need to pay their bills.
In 2022/23, U.K. higher education providers had an income of £50 billion, of
which 52 percent came from tuition fees — international students paid 43 percent
of that figure.
The decline “has … been increasingly difficult,” said Arrowsmith, stressing “one
of the main sources of funding that was helping to mitigate the reduction in
resource is … no longer quite as stable.”
Education Secretary Bridget Phillipson insisted the government will “always
welcome international students where they meet the requirements to study.” |
Andy Rain/EPA
While international fees rose without any cap, domestic tuition fees were frozen
from 2017 until this fall at £9,250. Despite rising to £9,535, the hike in
employers’ national insurance contributions hampered extra savings — forcing
universities to tighten their purse strings.
A Universities UK survey of 60 institutions in May found 49 percent closed
courses to reduce costs, up from 24 percent in spring 2024. In the same month,
the Office for Students, which regulates higher education, forecast a third
consecutive year of financial decline in 2024/25.
“Inflation has been particularly high,” argued Arrowsmith, “That really
exacerbated the situation,” particularly when there were “increased
expectations” on academic research.
It’s little surprise the House of Commons’ Education Committee is investigating
potential insolvency within higher education institutions.
The Department for Education reiterated that the independence of universities
meant they must ensure sustainable business models. But Willetts and Hodge
disagreed on whether increasing domestic fees would improve the situation.
Willetts “would love to see a healthy, proper increase in the fees” to put
universities “in a stronger position” rather than relying on overseas students.
However, Hodge said the “incredibly expensive” university experience was “almost
getting to the cost of going to bloody Eton” and the debt was “putting
working-class kids off.”
OUT OF THE IVORY TOWERS
To show young people university isn’t their only option, the government launched
Skills England and funded a growth and skills levy supporting apprenticeships.
But universities don’t think this should come at the expense of international
students.
And it seems the public agrees. British Future research found 54 percent of
people thought international students enhanced the reputation of U.K.
universities overseas, while 61 percent thought the government should increase
or keep the amount of overseas students the same.
Domestic students were supportive, too. “British students appreciated the
opportunity of studying with students from other countries,” said Willetts. “It
enriched the experience.”
Education wonks believe focusing too much on domestic skills could come back to
bite ministers — and excessive policy changes prevents what international
students, and employers, want most of all: clarity.
“They need certainty and stability if they’re going to make decisions,” argued
Arrowsmith, stressing frequent alterations under different administrations made
“prospective students think twice [about Britain] as a destination.”
The UCU echoed this and felt Britain should be open for business.
“We are also calling on universities to join us in the fight for a more open
border policy that will protect the sector, help contribute tens of billions of
pounds to the economy, enrich our society and bolster the U.K.’s global
standing,” said Grady.
A government spokesperson said: “We recognize the valuable contributions which
genuine international students make to the economy and the university sector and
we want them to continue to come to the U.K.”
But they argued: “We are simply tightening the rules so those wishing to stay in
the U.K. must find a graduate-level job within 18 months, which is fair for both
students and to British workers and taxpayers.”
JALË, Albania — Three and a half hours south of the capital Tirana, a winding
road leads down to a 300-meter beach with crystal blue waters and pebbly sand.
Here, on the edge of the Ionian Sea, visitors can rent a sunbed for €10,
assuming they find parking along the dirt road and don’t mind being within arm’s
length of their neighbor.
Ten years ago, the spot was a hidden gem for locals who would camp on the beach
— for free. Now, both sides of the road are lined with construction sites, and a
big developer promises to make the once-sleepy village a luxury hideaway for the
world’s elites.
Jalë’s stark shift from a natural and somewhat undiscovered paradise to a hot
tourist destination is a microcosm of Albania’s surge in popularity — and the
accompanying social and environmental issues the country is facing.
A PROMISING START
While much of the world was still in lockdown from the Covid pandemic, Albania
opened its doors to visitors in July 2020. Tourists eager to look at something
other than their own four walls quickly answered the call, with over 5.6 million
traveling to Albania in 2021 — a 114 percent increase over 2020.
But it wasn’t just the open borders that drew people in.
Other European hotspots, such as Italy, Spain and Portugal, were becoming
increasingly expensive; Albania offered nature and world-class beaches at a
fraction of the cost. Back in 2020, a night in a beachfront hotel with breakfast
in August could cost as little as €30, and sunbeds started from €3.
While some travelers found their way to Tirana and the beaches through word of
mouth, social media lit a fire under the idea of holidaying in Albania. In 2024
Albania had more than 3.8 million posts on Instagram with over 106 billion
views, catching up with neighboring and long-established destinations like Italy
and Greece.
What had been a steady flow of visitors became a flood.
In 2023, a record 10 million tourists came — a 35 percent year-on-year increase,
according to data from the National Institute of Statistics. In 2024, 11.7
million visited — another record representing a 15 percent increase, according
to Tourism Minister Mirela Kumbaro. This year, the government hopes for more
than 15 million — all in a country with a population of only 2.7 million.
With visitors now generating about 8 percent of the country’s gross domestic
product and creating tens of thousands of jobs, one of the poorest countries in
Europe can’t easily kick the tourism habit.
Europeans comprise the majority of visitors, with Germans, Italians, Poles and
French topping the list, local media reported.
Unlike other European destinations such as Italy or France, Albania is a smaller
country where visitors can explore mountains and beaches in a single day.
It also lives in people’s minds as “wild and free and something that you don’t
have in Europe,” said Denada Jushi, an Albanian journalist who has covered the
country’s rise as a tourist destination.
CONSTRUCTION BONANZA
Government officials seeking to propel Albania into a prime tourist destination
have exempted international hoteliers from corporate income tax for 10 years if
they build four-star or five-star hotels. The tax initiative was introduced in
2019 but was extended earlier this year until 2027.
“These are major investments,” Blendi Klosi, the member of parliament who
proposed the extension, told Albanian media. “This initiative benefits only a
specific segment of the sector—those aiming to raise the industry to higher
standards.”
The scheme has worked well. Several international brands, such as Marriott
International, Meliá Hotels International and Radisson Hotel Group, have opened
up, while U.S. President Donald Trump’s son-in-law, Jared Kushner, is set to
turn an Albanian island into a luxury retreat.
Critics warn, however, that the beaches lack sufficient space to accommodate the
visitors that such resorts would bring to the area, and that nature is being
destroyed in the name of tourism.
Already, Vlora Airport, which is set to open soon in the south of the country,
has caused controversy over its proximity to a protected area. At the same time,
funneling water from inland to the coastal resorts to meet demand has irked
activists and locals alike, sparking protests.
“Greed has replaced sensible planning — and, for that matter, love of the land,
nature, and the homeland,” said Alfred Lela, spokesperson for the opposition
Democratic Party.
TOO BIG, TOO FAST
Thrill-seekers can still find less developed parts of Albania to explore, but
the days of dirt-cheap trips to the country are largely over.
The average spend per visitor increased 20 percent year-on-year in 2024, with
tourists spending €5 billion in the country that year. Experts and businesses
argue that more demand means more pressure on supply chains and increased costs
from importing goods.
And as costs rise, the locals who once frequented the beaches and nature are
being pushed out. But it’s not just the higher prices that are giving people
pause.
“Trash is becoming a big, big problem everywhere. None of the municipalities are
able to keep up or do recycling,” said Arben Kola, a tour guide and
environmentalist.
Several Facebook groups dedicated to tourism in Albania feature posts from
visitors complaining about trash along roadsides or on shorelines, along with
laments about construction and high prices.
Albania was once “something wild — just camping, youth, fun and nature,” said
Jushi, the journalist. “It’s like Monaco now. There’s no space for locals.”
OPTICS
SHORTAGE OF SAND:
EUROPE’S IMPACT ON CAPE VERDE’S TURTLE CRISIS
Plastic pollution, mass tourism, climate change and poaching all put pressure on
a fragile ecosystem, revealing how local challenges often stem from global
problems.
Text and photos by
LUIGI AVANTAGGIATO
in Boa Vista, Cape Verde
Above, Emilio Garcia Landim, a 29-year-old ranger of Fundação Tartaruga, spots a
sea turtle on the beach of Lacacão on Cape Verde’s Boa Vista island. Next,
tracks left by a turtle looking for a nesting site along the plastic-infested
beach of Porto Ferreira. Plastic reaches the island carried by ocean currents,
disturbing the nesting of reptiles that die of dehydration and disorientation
looking for a clean place to lay their eggs. Bottom, the carcass of a turtle
that died of dehydration, along Varandinha beach.
Every summer, thousands of sea turtles climb the beaches of Boa Vista, Cape
Verde, for a millennia-old ritual: nesting.
Today, however, this process is threatened by several factors, putting one of
the world’s largest Caretta caretta turtle colonies at risk. Poaching,
pollution, mass tourism and climate change are all putting pressure on this
fragile ecosystem, revealing how local challenges often stem from global
problems — with a heavy shadow cast by Europe.
The most significant threat to these turtles is plastic pollution. And here, the
fisheries agreements Cape Verde has with the EU — allowing European industrial
fleets, especially Spanish and Portuguese, to operate in its waters — have a
significant impact on marine life.
Nesting beaches are suffocated by tons of waste carried by currents, mostly
originating from fishing activities and dumping along the European and African
coasts. The accumulation not only chemically contaminates nests but also creates
physical barriers that prevent female turtles from finding safe spots to lay
their eggs.
A numbered stick marks a turtle nest mapped by volunteers from the NGO Cabo
Verde Natura 2000 along the plastic-infested beach of Porto Ferreira. The Cape
Verde archipelago is the third-largest turtle reserve in the world, after Oman
and Florida. The island of Boa Vista hosts two-thirds of Cape Verde’s turtles.
“It’s like looking for a home in a minefield,” explained Franziska Haas, a
German biologist and volunteer with Fundação Tartaruga, one of the most active
local NGOs. “Often, we have to help them find a safe spot. Some get lost, wander
for hours until morning and risk dying of dehydration.”
Fundação Tartaruga currently monitors over 30 kilometers of coastline with teams
of rangers and international volunteers, many with scientific training. Their
work is crucial for identifying nests, protecting eggs, combating poaching and
documenting the growing damage caused by pollution.
There’s plenty more coastline to cover, of course, but their resources are
limited.
First, seven-year-old conservation dog Karetta and her handler João José Mendes
de Oliveira, a 21 year-old ranger, patrol Santa Monica beach. Next, the remains
of a turtle killed for its meat along Varandinha beach.
Above, view of the Morro de Areia nature reserve. It covers an area of 25.85
square kilometers, with a 300-meter-wide marine protection zone. Below, ranger
coordinator Adilson Monteiro, 28, shows a photograph of a turtle killed by a
poacher on Varandinha beach. “Fishermen kill turtles while they are sleeping,
during egg-laying. They pierce their necks with a fishing hook called incroque
and cut off the rest of their bodies with a knife,” Monteiro said.
Next, a temporary tent used by volunteers of the NGO Bios Cape Verde for turtle
monitoring along the beach of Varandinha.
Then, there’s overtourism. In the last two decades, Cape Verde has become an
increasingly popular tourist destination for Europeans. The islands of Sal and
Boa Vista, in particular, have seen massive investment from European real estate
groups, resulting in the construction of hotels, resorts and residential
complexes along turtle-nesting beaches.
But it’s not just the land that’s dangerous, threats to these turtles loom in
the water as well. Industrial trawl nets accidentally catch tens of thousands of
turtles every year, both in the archipelago and during their migration in the
Atlantic and the Mediterranean to feed.
And while European regulations mandate the use of exclusion devices, which allow
turtles to escape nets, they’re only mandatory for certain fleets and areas, and
enforcement is often inconsistent.
Top, Cleidir Lopes, a 22-year-old tour guide, washes his horse Morena at Chaves
beach. Cleidir is a member of Guardiões do Mar (guardians of the sea), a
community of people from Boa Vista who report the presence of animals in
difficulty in the water, such as turtles and cetaceans. Next, artificial nests
of the association Cabo Verde Natura 2000 Cape Verde along the beach of Porto
Ferreira. Below, Helmer Davy, a 22-year-old ranger, sleeps in his tent at the
Fundação Tartaruga Lacacão camp in Curral Velho after covering his night shift.
There’s also he impact of climate change to contend with. In many cases,
excessive heat causes embryo mortality. Meanwhile, the sex of turtle embryos
depends on the temperature of the sand where they lay their eggs, with higher
temperatures favoring females. And this growing imbalance could jeopardize
long-term reproduction.
In the face of all these threats, the volunteers’ night work has become
essential; their observations are silent, meticulous, and almost ritualistic.
Their teams consist of three or four volunteers and an environmental ranger, and
their patrols are organized to the rhythm of a metronome, keeping the time
dedicated to each female turtle to a minimum. Some of the volunteers help dig
deeper holes, some inject microchips for the census, some note the nest’s GPS
coordinates, and some come back to evaluate the turtles’ age, size, health and
the presence of wounds.
Volunteers Franziska Haas, a 22-year-old German biologist; Simone Ambrosini, a
21-year-old Swiss biologist; Nele Ruhnau, a 23-year-old German medical engineer;
and ranger Emilio Garcia Landim inject a so-called Passive Integrated
Transponder into the front fin of a turtle on Lacacão beach. They are also seen
measuring the length of a shell to assess the age and health of a turtle, help
dig holes and move eggs laid in a shallow hole to a hatchery. During breeding
season, which lasts from June to October, each female can nest up to three
times, digging a flask-shaped hole on the beach, each containing about 100 eggs.
The laying lasts on average two hours. The eggs are incubated by the high
temperatures of the sand for about 50 days.
Still, despite all this work, poaching persists on the island too. Despite
commitment from Cape Verde’s government, which criminalized the consumption of
turtle meat and eggs in 2018, females are caught at night, killed while laying
eggs and sold on the black market where meat can fetch up to €20 per kilo.
“Turtles are hunted illegally for their meat and eggs, which are sold by word of
mouth,” confirmed Fundação Tartaruga’s Executive Director Euclides Resende. But
“in 2024, we documented just six killings on the beaches we monitor, compared to
thousands just a few years ago.”
The group’s surveillance work is effective, having adopted an innovative
approach that uses conservation dogs and thermal technology in 2019. “This
allows us to expand the surveillance range and collect evidence for potential
legal action,” explained project coordinator Adilson Monteiro.
Top, moonlight illuminates an hatchery along the beach of Lacacão. Many of the
nesting beaches do not have the most favorable conditions for nest incubation
such as the low slope of the beach profile, plastic and the presence of
tourists. As a compensatory measure many of the nests are relocated to a
controlled incubation area, which ensures the hatching of the young turtles and
increases their chances of reaching the sea successfully. Next, a team of
rangers and a conservation dog from the same NGO patrol an area at Santa Monica
beach. The targeted selection of nesting beaches by a trained team of rangers
equipped with night vision devices and conservation dogs has led to a massive
reduction in poaching on the coasts of Boa Vista since its introduction in 2018.
Below, Denis Quintino, a 31-year-old fisherman, returns to the port of Sal Rei
after a night of fishing.
But it’s exceedingly difficult to eradicate an activity so deeply rooted in the
culture of a place: The meat and eggs of Caretta caretta have always been
consumed on the islands. And in inland villages like João Galego, Cabedo do
Tarafes and Fundo das Figueira, “Ba pa bela” (catching a turtle) is a true rite
of passage.
“For my family, hunting turtles was normal. My grandfather did it, my father did
it, and I learned from my older brother. Every family in João Galego has always
eaten turtles; it’s part of our tradition,” said tour guide Zenildo F.
It is this difficult coexistence of tradition and environmental conservation,
along with the need for further pollution and fisheries regulations, that makes
the survival of Cape Verde’s sea turtles a truly global test case.
NAPLES, Italy — Via dei Tribunali is one of Naples’ busiest arteries, filled
with restaurants and shops. Down one of its side alleys stands a bronze statue
of Pulcinella, the trickster who has long symbolized the city. In high season,
the queue to rub his nose can stretch half a kilometer as tourists chase an
ancient Neapolitan good-luck ritual.
But locals know that tradition is fake.
The statue was erected only in the 2010s, and was largely ignored by
Neapolitans. Only in recent years influencers discovered it, fabricated a
folkloric backstory, and suddenly no tourist felt their trip to Naples was
complete without it. The result is a paradoxical “local” tradition without any
locals — and a good example of what overtourism is doing to Italian cities.
“The historic center of Naples is dead,” said sociologist and activist Francesco
Calicchia, who lives and works in the working-class Sanità neighborhood. “Those
streets aren’t neighborhoods anymore. There are no Neapolitans left, no real
life left. They’ve become playgrounds, open-air shopping malls.”
Sipping a coffee on Via Foria, just outside the tourist grid, he noticed a
shirtless man ambling past, dragging a suitcase down the middle of the street.
“The problem,” Calicchia said, eying the man cutting across the street, “is that
this kind of tourism isn’t being managed or controlled.”
Many cities across Italy are wrestling with the same pressures. But Naples —
with its tangled history and outspoken residents — offers a particularly vivid
case study.
Activists, workers, experts and local politicians all argue that overtourism is
hollowing out the fabric of the city — and while it’s often touted as a source
of money and jobs, they say it mostly enriches the wealthy instead.
HOUSING SCARCITY
One of the main ways tourism is reshaping Naples is through its impact on
housing.
“Short-term rentals have grown exponentially in Naples, just like in other
Italian cities,” said Chiara Capretti, a municipal councilor and member of Resta
Abitante — an association defending the right to housing — as she hunted for a
free table in the tourist-clogged San Domenico Square.
In some working-class districts, there’s one B&B for every three homes. “If this
were happening in wealthier neighborhoods, locals might absorb higher rents and
rising costs,” said Ivan Avella, a local urban planning graduate. “But in poorer
districts, the impact is much harsher. The area stays poor — but now it’s also
touristy.”
The result is that residents are being displaced. “There’s been a noticeable
increase in evictions,” Capretti said.
Giuseppe Giglio, a humanitarian worker who also moonlights as a tour guide in
Naples, is one of many pushed out by the B&B boom.
The statue of Pulcinella was erected only in the 2010s, and was largely ignored
by Neapolitans. | Lorenzo Di Cola/NurPhoto via Getty Images
In 2023, his landlord told him he was converting the apartment into a business
project backed by state funds to spur investment in southern Italy. For the
landlord it seemed easier — and more profitable — to evict Giglio and turn the
apartment into a short-term rental.
Before his notice period was even up, Giglio woke one morning to find workers
already tearing out gas pipes in the next room.
“I lost everything and ended up crashing with friends, my cat in tow, until I
could move into another place. For a while, I was literally on the street,” he
recounted over the phone before his work shift. But what shocked him most was
how quickly the whole building was transformed.
“That building is still home to families who’ve lived there for generations …
but many of them don’t have the tools — financial or cultural — to fight
situations like this,” he said. “Four floors, two apartments per floor, all the
apartments on my side — first, second, and fourth floors — have been converted
into short-term rentals, bed and breakfasts, or student housing.”
“So gradually, one by one, long-term residents have been pushed out to make room
for tourists and temporary renters.”
“I once heard about an elderly Neapolitan woman who lived in the city center and
couldn’t get home because the streets were too crowded,” said Gaia Portolano,
who works at a tourist infopoint, explaining what it’s like to coexist with
overtourism. “A tourist overheard her complaining and told her that she was the
one living in the wrong place.”
The pressure on Naples’ housing is so intense that local urban planning
discussions now revolve around investing in the eastern part of the city,
Capretti said, which is full of neglected and abandoned areas. The idea is to
“recover lost livability in the historic center by building it in the eastern
zone” — supposedly by moving residents out of the city center to make room for
tourists.
Supporters of the tourism boom argue that platforms like Airbnb can benefit
small landlords.
However, in 2023 Avella noted that almost two-thirds of Airbnb hosts owned more
than one property, and the top five hosts controlled roughly 500 listings. He
suggested that means the largest landlords are companies, not people. And even
when owners are individuals, they are often from wealthier cities like Rome or
Milan, he added.
“There’s no redistribution of money locally,” Calicchia said, adding that Naples
is being used as a postcard for Italy while the profits flow north or abroad.
One striking example, he added, is an ancient residential building in the
central square of Rione Sanità. The Turin-based coffee giant Lavazza painted a
mural on the façade, blending Neapolitan slang with a street art style
popularized in town by football fan murals — and even added a QR code linking to
the company’s website.
“This is what Naples has become,” he says. “An open-air supermarket for northern
Italian companies that come here and take pieces of our neighborhoods.”
Some Italian cities and regions have tried to regulate the Airbnb explosion, but
local officials say their hands are tied without national backing. | Jeffrey
Greenberg/Universal Images Group via Getty Images
Some Italian cities and regions have tried to regulate the Airbnb explosion, but
local officials say their hands are tied without national backing. In fact,
critics argue the government of Prime Minister Giorgia Meloni has only made
matters worse.
Capretti, who is part of the left-wing Power to the People opposition party,
said new laws make it easier to renovate apartments and change their intended
use. She pointed to a 2024 law, promoted by current Infrastructure Minister
Matteo Salvini, which introduced measures to simplify construction and urban
planning.
Meloni’s government also challenged a law in Italy’s northern Tuscany region
that allowed municipal administrations, in agreement with the region, to
identify zones where they could set rules and limits on short-term rentals. The
central government argued it restricted business freedom and competition.
“There’s still no national law on short-term rentals, and that’s obviously a
problem for local governments,” Capretti said, adding that municipalities and
regions can only do so much. “The real decisions can only be made at the
national level.”
“We need a national law to set some boundaries,” confirmed Gennaro Acampora, the
leader of the opposition Democratic Party in Naples’ City Council. He suggested
urban plans to set a maximum percentage of short-term rentals to prevent the
displacement of residents.
INAUTHENTIC CITIES
Visitors are drawn to Naples and to Italy for what they see as authenticity —
vibrant street life, colorful murals, food culture and the warmth of local
people. But as residents are priced out, that very authenticity is eroding.
Critics increasingly describe the city’s historic center as an “open-air fry
shop,” overrun by stalls selling near-identical snacks. International chains
keep multiplying, leaving locals asking how many pizzerias can realistically fit
on a single street.
“On Via Toledo, in 46 meters, there was only one food-related business in 2015.
By 2023, there were already five — one every 9 meters,” said Avella, referring
to one of Naples’ busiest thoroughfares.
This proliferation of eateries has displaced important local landmarks. The
Pironti bookstore in Dante Square, where generations of students bought their
schoolbooks, has been replaced by a tavern.
City authorities tried to curb the restaurant boom by allowing new businesses
only in certain cases, such as if they offered something beyond food. The
unintended result, explained Capretti, is that “now every tavern calls itself a
book-osteria.”
The boom in food tourism has also amplified long-running waste management
challenges. Disposable packaging from takeout businesses piles up in the
streets, much of it left by visitors. “In many neighborhoods, it’s now
impossible to walk without being hit by the constant smell of frying,” Capretti
complained.
The transformation is also tearing at the social fabric. The city’s homeless
population, once a visible part of central Naples, has been pushed into other
neighborhoods.
“What happens if I install uncomfortable benches — or remove them altogether?
Suddenly, staying isn’t an option. A tourist won’t notice, because they rarely
stop,” but residents will, said Adolfo Baratta, an architecture professor at
Rome’s Roma Tre University.
“In city centers, public restrooms have all but disappeared, and it’s a real
problem,” added Baratta. “Someone who needs a toilet is forced to go into a café
and consume, or else relieve themselves in the street. You’re being pushed into
private consumption because a public service is no longer offered.”
This logic, he said, disproportionately affects the poor.
“Homeless people are expelled, also because their presence is deemed unpleasant
for tourists. They’re pushed out of historic centers and given no conditions to
remain. If you can’t even lie on a bench, you’re forced to move. But has the
problem been solved? No — it’s just been shifted elsewhere.”
PRAYING FOR CHANGE
Even religious practices are changing. Churches that once served as gathering
places for residents are now tourist attractions, pushing worship out of the
historic center.
“Of course, places of worship located in areas that have become economically
unsustainable lose their community of faithful. And it’s not just happening in
Naples,” said Domenico Bilotti, a professor of canon law at Magna Graecia
University of Catanzaro.
If younger generations are forced to live ever farther from their workplaces
because city centers are economically inaccessible, he said, churches and
religious associations will take on new roles. “They become welfare providers.”
Culture is also tailored for tourists and not locals, often becoming too
expensive. “Many things that were free are now paid,” confirmed Marina Minniti,
an activist with Mi Riconosci, a group defending cultural workers’ rights.
Ironically, tourism often erases the very qualities that attracted visitors in
the first place. Avella said that in his research, speaking directly with
tourists, he has started to notice some complaints that there are simply too
many food businesses and that the city’s commercial life feels increasingly
lopsided.
“Tourism isn’t going to stay this strong forever,” Calicchia warned. “Without
political planning and a plan B, letting it continue unchecked carries serious
risks.” He sipped his coffee and told the story of a woman from his neighborhood
who once worked as a cleaner.
“The lady got a couple of B&Bs to host, and her son opened a bar and also took
on a couple of B&Bs. So, you see, tourism can be a way to escape poverty
quickly,” he said.
“But the problem is there’s no plan B when tourism dries up, like it is doing
now,” he added, referring to the recent flattening of visitor numbers in Naples.
“She had to close her B&Bs because fewer tourists are coming now. She had to
take a job in a restaurant, but that’s only until it closes too, because that
too, like everything else, depends on tourism.”
Poland will introduce temporary controls on its borders with Germany and
Lithuania as of July 7, Prime Minister Donald Tusk said Tuesday.
The move follows rising tension over illegal migration within the European free
travel zone.
Tusk warned on Monday that his country would reimpose checks on the
Polish-German border if it found that Germany was sending irregular migrants to
Poland, Lithuanian media reported. He also said his country would take measures
to prevent illegal border crossings from the Lithuanian side, as Poland had “a
lot of effort, money, sweat and, unfortunately, some blood, to make the eastern
border with Belarus air-tight.”
German Chancellor Friedrich Merz on Tuesday defended Germany’s border checks.
“We naturally want to preserve this Schengen area, but freedom of movement in
the Schengen area will only work in the long term if it is not abused by those
who promote irregular migration, in particular by smuggling migrants,” he said.
The interior ministers of Germany and Poland had discussed the situation during
a lengthy phone call on Monday evening, Merz said in Berlin.
“We are also talking to the Polish government about joint controls in the
respective border hinterland,” the chancellor said.
In response to Polish media reports, Merz said he wanted to clarify that Berlin
did not push back asylum seekers who had already arrived. “Some people here are
claiming that there is, so to speak, regular repatriation tourism from Germany
to Poland … That is not the case,” he said.
This story is being updated.
Overtourism is a growing concern for residents in Europe’s most visited cities.
While economies across the region rely on tourism, many locals understandably
now feel that the sheer volume of visitors to their communities is overwhelming.
Theo Yedinsky, vice president of public policy, Airbnb. Via Airbnb
But while some cities — like Barcelona — have spent more than a decade launching
high-profile initiatives to ease overtourism, why do so many locals believe the
problem is getting worse?
A new analysis of official data gives a clear answer: cities are failing to
address the root cause of the problem. Indeed, if cities are serious about
easing overtourism, they must address the overwhelming impact of hotels.
The data tells a clear story on what is driving overtourism in Europe. In 2024 a
record-breaking 3 billion tourist nights were spent in hotels and other similar
accommodations in European Union (EU) destinations. That’s the equivalent of 80
percent of all guest nights in the region.
As tourism in the EU recovered from Covid-19 between 2021 and 2023, total guest
nights in the region’s ten most popular cities — including Amsterdam, Barcelona
and Lisbon — grew by over 200 million, equivalent to 2.5x. Hotels and other
similar accommodations accounted for more than 75 percent of the increase.
Across these ten EU cities, hotels and other similar accommodations accounted
for five times more guest nights than Airbnb in 2023.
> With the data clearly showing that hotels overwhelmingly drive overtourism in
> the EU, it is perhaps surprising to see city leaders authorize the creation of
> new hotel capacity as they restrict the rights of local families to host
With the data clearly showing that hotels overwhelmingly drive overtourism in
the EU, it is perhaps surprising to see city leaders authorize the creation of
new hotel capacity as they restrict the rights of local families to host. Close
to 40,000 hotel rooms were opened in Europe in 2024 alone. And by the end of the
year, nearly 250,000 hotel rooms were either under construction or in the
planning phase across Europe.
In some EU city districts — like Praha 1 in Prague and Santo Antonio in Lisbon —
there are now approximately three hotel rooms per five local residents.
Via Airbnb
A stark example of the approach comes from Barcelona. When Mayor Jaume Collboni
announced he was revoking short-term rental licenses to tackle overtourism, he
also said the plan would support the creation of 5,000 extra hotel rooms in the
city.
Barcelona’s policy of forcing guests to stay in hotels instead of with local
families will not only fail to ease overtourism, it will actively make it worse.
As visitor numbers continue to rise and accommodation options outside of tourist
hotspots fall, tourism crowding in the city’s busy hotel districts will
increase.
History has already shown this to be true. Citing overtourism concerns,
Amsterdam and Barcelona both introduced restrictions on short-term rentals in
2018, driving a sharp decrease in local short-term rental numbers. Yet by 2024,
total guest nights in both cities had increased significantly, growing by 2.4
million in Amsterdam and 4.8 million in Barcelona. In the post-Covid recovery
period from 2021 to 2024, hotels accounted for 93 percent of the increase in
guest nights in Amsterdam, and 76 percent in Barcelona. Hotel occupancy and
prices subsequently soared, with prices rising by 50 percent in Amsterdam and 35
percent in Barcelona between 2019 and spring 2025.
Where Airbnb is restricted, local families and communities suffer. Almost half
of hosts globally say the income they earn from hosting helps them afford their
homes. And while hotel guests spend money in hotels, for every dollar guests
spend on Airbnb in the EU, they spend an average of $2.50 in the local
community. Across France, Germany, Italy and Spain, travel on Airbnb contributed
a total of $44.6 billion to GDP and supported almost 630,000 jobs in 2024 alone.
> Where Airbnb is restricted, local families and communities suffer. Almost half
> of hosts globally say the income they earn from hosting helps them afford
> their homes.
We believe that Airbnb is part of the solution to overtourism because our
platform offers a different way to travel. While hotel guests flock to the same
cities year after year, the majority of guest nights on Airbnb in the EU —
almost 60 percent — were spent outside of cities. Unlike hotels, Airbnb does not
rely on major cities for growth. In fact, guest nights on our platform grew
faster outside of cities last year. Across the ten most visited EU cities in
2024, over 260,000 Airbnb guests stayed in a neighborhood without a hotel.
Airbnb stays in these communities grew by roughly 60 percent between 2022 and
2024. This signals increasing interest from Airbnb guests in locations outside
of overcrowded city centers.
> We believe that Airbnb is part of the solution to overtourism because our
> platform offers a different way to travel. While hotel guests flock to the
> same cities year after year, the majority of guest nights on Airbnb in the EU
> — almost 60 percent — were spent outside of cities.
Airbnb wants to partner with governments at all levels on solutions to
overtourism, based on clear data. We believe we are uniquely positioned to
provide a more sustainable model for tourism because our 5 million hosts
distribute guests and tourism proceeds across communities more evenly than
hotels.
Tourism that supports hosting makes families and communities stronger. We want
to work with governments on a new model for tourism and make it easier — not
harder — for families to share their homes. In doing so, tourism can be more
sustainable and help more families afford their homes.