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Tag - Business and competition
Small and medium-sized enterprises (SMEs) in Germany do not complain. They work.
They adapt to external circumstances and are successful with their products
against all odds. Many of them worldwide. This is the secret of their success.
But the current economic situation gives cause for concern.
We launched our DATEV SME Index a year ago. Our index provides up-to-date,
fact-based and broad insights into German SMEs in a way that has not been
available before: it is based on the advance VAT returns of more than one
million SMEs and the payroll accounts of more than eight million employees. As
an IT service provider for the tax consulting profession, this effectively lets
us look directly into the engine room of German SMEs. But this detailed view is
not very pleasant at the moment. The figures we publish each month based on data
from tax advisors paint an almost worrying picture. The increase in the minimum
wage that has already been decided is likely to exacerbate this situation for
small and micro-enterprises.
Sales are falling, wages are rising
The German economy is in a difficult situation. Since September 2024, we have
observed declining sales in SMEs. Concurrently, wages are increasing. Our latest
statistics show that this trend is continuing — in all German federal states,
industries and company sizes. There is currently no indication of a change in
this trend. As previously described, SMEs rarely voice dissatisfaction. Instead,
they seek pragmatic solutions. This challenging situation is no different. There
are in fact a number of ways to resolve this issue.
Many SMEs are looking to the federal government with high expectations. They
expect it to pursue business-friendly policies to strengthen the backbone of the
German economy. Small and medium-sized companies represent 99 percent of it and
employ around half of the workforce in Germany. Without relief and incentives,
the existence of many SMEs is increasingly at risk. Above all, we need to reduce
bureaucracy and implement a bureaucracy moratorium: meaning the standardization
and reduction of documentation and retention requirements.
> Above all, we need to reduce bureaucracy and implement a bureaucracy
> moratorium: meaning the standardization and reduction of documentation and
> retention requirements.
Financial incentives for greater productivity
The regulatory frenzy of recent decades in Germany and in the EU makes it
difficult for companies to catch their breath. It not only costs SMEs time and
money, but it also hinders innovation. But there are now initial indications
that something is being done about this. The importance and necessity to
modernize the administration has been recognized and will be supported
financially. A separate ministry for digital transformation and state
modernization is a positive first step.
> The German government has also already decided on the so-called investment
> booster. However, this will only help to a limited extent
The German government has also already decided on the so-called investment
booster. However, this will only help to a limited extent. The investment
booster allows for declining balance depreciation of up to 30 percent, which
enables companies to write off higher amounts, especially in the first few
years. This is intended to accelerate investment and secure liquidity for
businesses. However, this only helps if there is still enough substance or
capital available for further financing. And in many cases, this is no longer
the case for SMEs. In order to boost productivity, financial incentives must be
provided as quickly as possible. It is our hope that there will be extensive
investments in infrastructure and the digitalization of administration as well.
Artificial intelligence creates greater efficiency
Another encouraging sign: new technological advancements facilitate operations
for business. Artificial intelligence (AI) is more than just a buzzword. As
Germany’s second largest software company, we are dedicated to developing
innovative products and solutions for tax firms, so that they can provide even
more exceptional counsel to their clients — mostly small and medium-sized
businesses. For me, it is evident that AI will positively transform work in tax
consulting firms, creating significant opportunities. AI helps to simplify
monotonous, repetitive tasks, allowing for more efficient workflow. It is a
valuable tool for supporting individuals rather than replacing them. This is
especially important in a time of pressing issues such as skilled worker
shortages.
The use of AI thus also offers new opportunities for all companies that wish to
prioritize their core business over bureaucracy. Digital and AI-supported
processes with tax advisors will provide sustainable support in this. The
acceptance and use of AI tools is steadily increasing in tax consulting firms.
Among the most widely used industry-specific offerings, the DATEV appeal
generator and specialist research tools are highly regarded. It is clear that we
have only just begun to see the full extent of the situation. We are working
every day on new solutions that make it easier for tax consulting firms to
better advise their client companies to improve their successes. We also use our
detailed knowledge that we generate from our DATEV SME Index.
> The smart use of AI can also enhance the success of German SMEs and strengthen
> their ability to compete globally — despite existing regulatory challenges,
> bureaucratic hurdles and complicated tax systems.
Ultimately, it depends on how we deal with the challenges in our daily work. How
we successfully shape the path to the digital future with the possibilities
offered by AI. We have learned from major American software providers over the
past 20 years that those who best understand the data business enjoy great
economic success. Now comes the second chance. The smart use of AI can also
enhance the success of German SMEs and strengthen their ability to compete
globally — despite existing regulatory challenges, bureaucratic hurdles and
complicated tax systems. So, enough whining. Let’s proceed!
Robert Mayr, tax advisor, auditor and doctor of business administration, is CEO
of DATEV eG since 2016. From 2014 to 2016, he was on the board of the
Nuremberg-based data processing cooperative, responsible for finance and
purchasing, and had already been responsible for internal data processing and
production since 2011. After studying business administration at Ludwig
Maximilian University in Munich, he began his professional career as a
consultant at Treuhandanstalt Berlin. Mayr worked for Deloitte from 1994 to
2001, after which he spent nine years as managing partner of Solidaris
Revisions-GmbH in Munich. Since 2012, Mayr has been vice president of the
Nuremberg Chamber of Tax Consultants.
DATEV eG is a data processing cooperative with more than 850,000 customers.
Founded in 1966, it now employs a staff of about 9,000, working at its
headquarters in Nuremberg and 22 branch offices throughout Germany. Its legal
structure as a cooperative guarantees continuity, meaning no investor can buy
DATEV. For more information on the DATEV Small and Medium-Sized Enterprises
Index, please visit mittelstandsindex.datev.de (in German).
Ursula von der Leyen’s State of the Union speech is one of the big set-piece
events in the EU political calendar — and what better way to mark the occasion
than to play a fun game?
So switch on EBS, pour yourself a strong coffee (maybe with a shot of rum in
it), and enjoy a game of State of the Union bingo. If you get a full line of
correct answers, please stand on the roof of your office block/house and shout
“bingo!” really loudly.
Get comfortable with failure, create a local startup ecosystem and build
regulation to support business success, says Lithuanian entrepreneur Tomas
Okmanas of NordVPN.
Despite having access to an abundance of talent, European tech companies often
struggle to achieve the global scale enjoyed by competitors in the U.S. and
China. Kicking against the trend is Tomas Okmanas, co-founder of several highly
successful international businesses in his native Lithuania. These include
cybersecurity group Nord Security, valued at more than $3 billion and best known
for virtual private network provider NordVPN. His latest venture, nexos.ai, is a
secure, all-in-one AI platform for enterprises and governments.
Tomas Okmanas, co-founder, Nord Security
Okmanas tells POLITICO Studio how the EU can help startup founders compete on
the world stage — and why institutions and enterprises in the EU should be
concerned about cybersecurity vulnerabilities.
POLITICO Studio: Despite enjoying worldwide success, your companies remain
firmly rooted in Lithuania. Have you ever been tempted to move them to the U.S.?
Tomas Okmanas: It’s been a long journey since we bootstrapped our first business
in 2012. Those were early days for the startup scene in Lithuania, and we didn’t
have the luxury of big checks from Silicon Valley VC firms. Along the way, I’ve
met lots of people who told me we should open an office in the U.S., arguing
that’s where the best management talent is. But all our management is based in
Lithuania, and we’ve shown that global tech companies can be built out of this
country and Europe. Today, Nord Security employs more than 2,000 experts across
our offices in Vilnius, Kaunas, Berlin, Warsaw and Amsterdam.
All the big U.S. investment firms have now opened offices in Europe, so access
to capital is here. And talent is also certainly here, which can compete and win
globally, as Nord’s 400 international patents secured in fewer than four years
demonstrate.
PS: When you launched NordVPN in 2012, virtual private networks were a niche
market, but today you have millions of global users. What’s the secret to growth
on that scale?
TO: The simple answer is that if you create products that people love and that
are very effective, success comes naturally. In the early days, we were
fortunate enough to spot the emerging market trends. At that time, viruses were
usually spread by floppy disks or CD-ROMs or USBs, but we realized that the
threat would ultimately come from the web. Today, if you use a VPN, it’s your
ultimate network guardian. Over the years, we’ve blocked billions of scams and
phishing and malware attacks. Just in the past three months, we’ve blocked 103
million malware attacks in the U.K., 72 million in the Netherlands and 34
million in France.
> If you create products that people love and that are very effective, success
> comes naturally.
Today, Nord Security is a fully fledged cybersecurity company, guarding users
and organizations against all kinds of threats. Our products provide network
security, threat visibility, smart password management and secure data roaming
with Saily, our eSIM solution.
PS: How do you perceive the current state of cybersecurity readiness in Europe?
TO: Our research shows that companies tend to be better prepared for cyber
threats than governments. We analyzed publicly available data from around 400
major companies and public institutions across the EU, and the overall picture
is not great.
Sectors such as aviation and oil and gas performed reasonably well, but others,
including public institutions, less so. We identified multiple vulnerabilities,
ranging from stolen credentials and email spoofing risks to critical system
weaknesses. That’s something that needs to be addressed urgently.
PS: A new security risk has arrived in the form of generative AI. How does your
latest venture, nexos.ai, aim to mitigate that risk?
TO: More and more critical data is leaving companies and other organizations,
ending up with large AI companies that are mostly based in the U.S. For
instance, someone in the European Parliament can upload a confidential document
to ChatGPT, which would immediately be processed on OpenAI’s servers in the U.S.
Essentially, nexos.ai enables an organization to harness large language models
while keeping security and cost management front and center. We provide a choice
of using multiple LLMs, including on-premise models for handling sensitive
information. The platform can also detect and block any unauthorized sharing of
sensitive documents, which further reduces security and compliance risks.
PS: GenAI is one of several new technologies in which Europe is perceived as
lagging behind other parts of the world. How can Europe become more competitive
in the tech sector?
TO: In Europe, we create regulations and then try to build businesses around
them. But in, say, the U.S., they first build great products and then the
government creates regulations — and helps businesses to grow. If you think
about the Stargate Project or any other AI infrastructure initiative in the
U.S., I don’t think they’re going to be worried about getting permits to build
big data centers. In Europe, you would be looking at a minimum of a year or two
to get building permits. It’s the same with AI regulation — the U.S. does
whatever it can to support its businesses. We need more of this mindset in
Europe.
Cyber City HQ of Nord Security and nexos.ai
That’s why I support regulatory simplification across the board, from GDPR to
the AI Act. I’m certain that we can maintain the same levels of consumer
protection with far less bureaucracy. As a startup founder, you want to hire
engineers, not lawyers.
PS: Do you have any specific directives or initiatives in mind?
TO: I’m in favor of establishing the 28th regime — a new European legal
framework that would enable seamless online incorporation, harmonize commerce
rules across Europe and introduce favorable taxation for stock options. Creating
the Scaleup Europe Fund, as proposed by the European Commission, would also be a
step in the right direction. Let’s think big — why not establish a European
NASDAQ and give our scale-ups the opportunity to go public here in Europe?
> The U.S. does whatever it can to support its businesses. We need more of this
> mindset in Europe.
Another factor is the way we think about failure in Europe. If an entrepreneur
fails once or twice, it can be hard to get investment. But in the U.S., there’s
a belief that even if you burn through eight companies, the 9th or 10th will be
a success. We need to allow people to experiment and fail. We failed with more
than 30 projects before we launched NordVPN.
PS: You’ve played a major role in establishing a thriving startup scene in
Lithuania. What lessons could other European cities and countries learn from
your experience?
TO: If companies in a local ecosystem are operating global businesses out of
Europe, they need to support each other. There are great global companies here
in Vilnius, such as Vinted, the secondhand clothes marketplace, and Hostinger,
the web hosting platform. We have regular meetups and go on vacations together.
And we’re angel investors in a number of local companies with global ambitions.
New companies are being built all the time, which creates more jobs. If you love
the place where you were born, you want it to grow, and it’s great if we can all
grow together.
The same is true for Europe. Founders like me want the continent to succeed in
the global race, and we’re willing to contribute our share. What we need is more
public-private collaboration and dialogue that leads to real change.
BRUSSELS — Europe’s most famous technology law, the GDPR, is next on the hit
list as the European Union pushes ahead with its regulatory killing spree to
slash laws it reckons are weighing down its businesses.
The European Commission plans to present a proposal to cut back the General Data
Protection Regulation, or GDPR for short, in the next couple of weeks. Slashing
regulation is a key focus for Commission President Ursula von der Leyen, as part
of an attempt to make businesses in Europe more competitive with rivals in the
United States, China and elsewhere.
The EU’s executive arm has already unveiled packages to simplify rules around
sustainability reporting and accessing EU investment. The aim is for companies
to waste less time and money on complying with complex legal and regulatory
requirements imposed by EU laws.
The GDPR is seen as one of Europe’s most complex pieces of legislation by the
technology sector — and by businesses far and wide beyond tech — for how it
forces companies doing business in Europe to manage their data and to handle the
requests and rights of data subjects to that personal data. Its introduction in
2018 drew a deluge of desperate emails from firms asking for people’s consent to
use their data.
Seven years later, Brussels is taking out the scissors to give its (in)famous
privacy law a trim.
There are “a lot of good things about GDPR, [and] privacy is completely
necessary. But we don’t need to regulate in a stupid way. We need to make it
easy for businesses and for companies to comply,” Danish Digital Minister
Caroline Stage Olsen told reporters last week. Denmark will chair the work in
the EU Council in the second half of 2025 as part of its rotating presidency.
The criticism of the GDPR echoes the views of former Italian Prime Minister
Mario Draghi, who released a landmark economic report last September warning
that Europe’s complex laws were preventing its economy from catching up with the
United States and China. “The EU’s regulatory stance towards tech companies
hampers innovation,” Draghi wrote, singling out the Artificial Intelligence Act
and the GDPR.
For small and cash-strapped businesses, the reams of documentation the GDPR asks
companies to produce has long been a gripe. Justice Commissioner Michael McGrath
said the key takeaway from a review of the GDPR last summer “is the need for
greater support [for] businesses, especially SMEs, in their compliance
efforts.”
McGrath confirmed last week that a proposal to simplify the GDPR is due in the
“coming weeks.” The Commission had planned to agree on a so-called
simplification package for small and medium-sized businesses on April 16,
according to the Commission’s diary, but that date has since been bumped to May
21.
A Commission official, granted anonymity to discuss ongoing planning, told
POLITICO that the date is “only indicative” and that it has not been decided
whether the GDPR will feature in the package — but that the proposal to simplify
privacy rules will definitely be delivered “by June.”
Justice Commissioner Michael McGrath said the key takeaway from a review of the
GDPR last summer “is the need for greater support [for] businesses, especially
SMEs, in their compliance efforts.” | Martin Bertrand/Hans Lucas/AFP via Getty
Images
The Commission said previously that the simplification plan will focus on
reporting requirements for organizations with less than 500 people, but will not
touch the “underlying core objective of [the] GDPR regime.”
Adjustments could include limiting requirements to keep records of data
processing activities, or reforming how businesses provide data protection
impact statements — two rules seen as overly cumbersome to smaller firms.
PANDORA’S BOX OF LOBBYING
The GDPR was a landmark piece of legislation when it took effect in 2018 and has
been heralded as an example of the Brussels Effect, having set an international
standard for the protection of personal data.
Negotiations on the privacy law triggered one of the biggest lobbying efforts
Brussels had ever seen. Tech companies beefed up their Brussels operations and
poured millions into trying to influence the rules during the drafting process.
The proposal drew over 3,000 amendments in the European Parliament — a record.
The danger in the EU’s revising the law is that it could start a lobbying war
between Big Tech companies and privacy advocates, two of the strongest public
affairs forces in Brussels.
Some fear that if the GDPR is called into question, the law could crumble under
the lobbying pressure. “Reopening the GDPR for simplification is risky, no
matter how well-intentioned and targeted the proposal may seem,” said Itxaso
Domínguez de Olazábal, policy advisor at digital rights group EDRi.
The EU is already finalizing a new law on the procedural rules for privacy
regulators to coordinate on major GDPR cases.
According to Austrian privacy activist Max Schrems, the GDPR is still a “huge
target” for lobbyists, but its core rules can’t easily be scrapped since the
protection of personal data is enshrined in the EU’s Charter of Fundamental
Rights as an inalienable freedom.
“A Court of Justice would annul a GDPR that doesn’t have these core elements,”
Schrems said. “So if it’s where [lobbyists] want to spend their energy, be my
guest, but they’re not going to get there.”
Pieter Haeck contributed reporting.
Seven European Union countries including Italy and Spain have joined France in
calling for a “critical chemicals act” to protect Europe’s struggling chemicals
sector.
The call builds momentum behind France’s original proposal, obtained by POLITICO
last month, which called on the European Union to declare about 15 key chemical
compounds “strategic.”
The idea is to protect the sector to ensure Europe remains self-sufficient in
chemicals used in everything from fertilizer production to plastics, imitating
similar rules for critical raw materials and medicines — the latter of which the
European Commission released on Tuesday.
The Czech Republic, Hungary, the Netherlands, Romania and Slovakia have also
backed the latest chemicals proposal. Germany, the EU’s biggest chemical
producer, has not signed up.
The latest proposal, first reported by POLITICO on Tuesday, adds a few more
“strategic molecules” to the previous list, including toluene and xylene. Phenol
and styrene also make the cut as key substances across a range of industries,
from pharmaceuticals and adhesives to plastics and detergents.
“Low carbon footprint molecules, that can characterize sustainable chemicals and
substitute any of the above strategic molecules … should also be considered
strategic,” the text suggests. It acknowledges, though, that since those
molecules are still in “early stages of research and development, it remains
difficult to foresee which ones will be the fossil-free molecules of the future”
and, as such, EU support “should not be restricted to specific alternative
molecules.”
The new proposal lays out a “tentative” list of bio-based molecules that could
replace fossil-based ones, including bio-based glycerol and bio-based ethanol.
The idea is to protect the sector to ensure Europe remains self-sufficient in
chemicals used in everything from fertilizer production to plastics. | Raul
Bravo/Getty Images
The countries say investing in biofuels, plastic recycling, bioplastics,
downstream chemical chains would also be a “strategic” move.
The proposal was put forward by EU member country ministers in the
Competitiveness Council on Wednesday.
When United States President Donald Trump announced he would tariff Denmark if
the country didn’t relinquish control of Greenland, Danish Prime Minister Mette
Frederiksen turned to a coterie of CEOs for advice.
But rather than the fist-pumping tech bros or mixed martial arts fighters that
made up Trump’s circle at his inauguration, Frederiksen went instead to a rather
more reserved character: a softly spoken 58-year old, Lars Fruergaard Jørgensen.
In person the Dane is quiet, polite and understated. But he inspires enough fear
in fast food giants that they call him up in a panic about the threat he poses
to their businesses.
He’s the CEO of Danish pharmaceutical firm Novo Nordisk — best known as the
maker of Ozempic and Wegovy, the blockbuster diabetes and weight-loss
drugs-turned-cultural phenomena that have single-handedly prevented Denmark from
falling into a recession.
But how did the self-confessed introvert who “needs his quiet time” become the
man to advise Denmark on how to handle the American president?
THE AMBIVALENT BOFFIN
In the helix-shaped headquarters half an hour from central Copenhagen, Jørgensen
was at pains to explain to POLITICO his rise to the top of Novo Nordisk — until
recently, Europe’s most valuable firm — was never his intention.
As a young graduate he applied to four companies — and accepted the first offer
he got. Joining Novo Nordisk as an economist in 1991, Jørgensen said he had “no
ambition, no clue.”
From the company’s offices overlooking the city, Jørgensen spoke in December
about his anxiety from that time.“In the early years of my career I did not talk
a lot about that I grew up on a farm, that I’m the first one to go to high
school and business school … because I felt I was less good,” he said. “Others
came from academic families and I felt they were better.”
He had no great desire to one day run the company — “I think nobody saw that
early on” — but Novo put all the levers in place for a young Jørgensen to learn
and succeed. He said he just made the most of them.
“[They] kind of threw me into stuff I had no clue about. You learn the art of
quickly trying to assess: ‘OK, what is actually the problem? What’s going on?
What am I supposed to do?’”
It took him a while to feel fully comfortable; being more open about his farming
roots was a big part of it, he said. “I think that has made me more authentic
and also it resonates with many other people who have the same upbringing.”
Jørgensen didn’t fully shed that insecurity until he was made CEO, he said, a
role which has thrust him blinking into the spotlight — and now sees him having
to reassure a panicked prime minister.
Frederiksen summoned Danish business leaders, including Jørgensen, for crisis
talks in January after Trump refused to rule out military or economic action to
take control of Greenland, a semi-autonomous territory of Denmark.
Danish Prime Minister Mette Frederiksen turned to a coterie of CEOs for advice.
| Johannes Simon/Getty Images
The United States president has also suggested he would impose tariffs on Danish
goods if Copenhagen turns down his offer to buy the Arctic island — no empty
threat given he’s already following through with tariffs on goods from Canada,
China and Mexico.
NOVO’S RISE
It’s difficult to overstate the recent success of Novo Nordisk, which boasted a
turnover of €38.9 billion in 2024 — of which €13.5 billion was profit — and
accounts for nearly half of Denmark’s gross domestic product growth.
The Scandinavian company has long been a leader in diabetes medicine but hit the
jackpot with its GLP-1 class of drug for diabetes that also caused weight loss.
Although Ozempic has become synonymous with a shrinking waistband, it’s Novo’s
drug Wegovy, which is licensed for weight loss and clinical trials showed
patients lost on average 15 to 16 percent of their body weight after just over a
year. Both drugs contain semaglutide, which mimics a hormone released after
eating, tricking the brain into feeling full.
Wegovy’s approval — in 2021 in the U.S. and 2022 in Europe — was a game changer
for the company.
Celebrities including Oprah Winfrey and Trump’s “efficiency czar” Elon Musk have
boosted its profile (the latter describing himself as an “Ozempic Santa”), while
Senator Bernie Sanders — who hauled Jørgensen in front of his U.S. Senate health
committee last year — said semaglutide “may end up being one of the bestselling
pharmaceutical products in the history of humanity.”
One in eight people have taken Ozempic, Wegovy or one of its competitors in the
U.S. Scientists are already questioning whether their rapid adoption is causing
obesity rates to fall in America.
That stratospheric rise in profile has come during Jørgensen’s reign as CEO, a
position he has held since 2017, when he became only the fifth person to lead
the company in its 100-year history.
It also makes Novo a rare European success story at a time when businesses and
investors pivot to the U.S. and China.
Despite that success, Jørgensen doesn’t have a reputation as a ball-breaker, nor
a political animal in his home country. “He’s seen more as a civil servant than
a CEO,” one Danish diplomat, granted anonymity like others in this article to
speak candidly, said.
And he remained diplomatic when POLITICO asked him at the end of last year about
Trump’s controversial picks for top jobs, such as vaccine-skeptic Robert F.
Kennedy Jr. for health secretary. “Let’s just see how they play out,” he said.
That kind of response is typical of Denmark’s approach to diplomacy, said Lars
Sandahl Sørensen, head of the Confederation of Danish Industry and former deputy
CEO of Scandinavian Airlines, who has known Jørgensen for years.
It’s difficult to overstate the recent success of Novo Nordisk, which boasted a
turnover of €38.9 billion in 2024. | Claus Rasmussen and Ritzau Scanpix/Getty
Images
“Standing up and shouting contests is not our style,” Sørensen told POLITICO
over the phone last year.
Nor is it to be “very flamboyant or show off, or show strength,” he said. “I
understand that’s part of other cultures and that works there, but here it would
work negatively.”
Jørgensen is also unfazed by the success of Mounjaro, a drug produced by Novo’s
U.S. rival Eli Lilly, which has demonstrated greater weight loss compared with
Wegovy.
“I welcome competition,” he said. “We have a 100-year history of competing with
Eli Lilly and we tend to take turns about who has a product that’s ahead.”
CRISIS MODE
Trump’s threat of tariffs against Denmark is perhaps the biggest headache the
CEO has had to deal with in his time as head of the organization. Last year, 58
percent of Novo’s sales came from the U.S. — 79 percent of Wegovy and 70 percent
Ozempic sales.
Asked about tariffs at a press conference in February, Jørgensen said Novo was
“not immune, but we are confident our business is in a good position to meet the
demands of the new [U.S.] administration.”
The other major crisis was the Covid-19 pandemic; though not a vaccine-maker the
company still had to navigate disrupted supply chains.
His instinct was to let other people take over. “If I have to solve the
problems, that’s a problem,” Jørgensen told Bloomberg last year. The company set
up a crisis response team but Jørgensen didn’t initially attend and let others
lead it. “I knew if I put myself into that I’d become a bottleneck,” he said.
His attitude to leadership is one of consensus. “I was born with a big nose and
big ears and I use the attributes of that each day to collect opinions from the
company. Then it’s my role to combine it into an opinion together with my team,”
he said.
That goes as far as taking advice on running the company from his two
environmentally conscious kids, who encouraged him to reevaluate Novo’s policy
on flights.
But that approach means that when the spotlight is on him, he’s out of his
comfort zone.
His reticence hasn’t always gone down well with policymakers.Senator Sanders
said his committee “reached out time and time again” to schedule Novo Nordisk’s
voluntary appearance at a hearing, without success. It wasn’t until he
threatened the Dane with a subpoena that he turned up in person.
Donald Trump’s threat of tariffs against Denmark is perhaps the biggest headache
the CEO has had to deal with in his time as head of the organization. | Tierney
L. Cross/Getty Images
When he did, the Senate report into Novo’s pricing accused the company of
“greed, greed, greed.” Jørgensen nonetheless was accommodating, promising to sit
down with pharmacy benefit managers — middlemen who negotiate medicine rebates
with manufacturers on behalf of insurers — to “collaborate on anything that
helps patients get access and affordability.”
SOFT POWER
Jørgensen is not someone who schmoozes in Brussels either, preferring to spend
his time in Denmark, ideally in the garden or on the tennis court, he said.
Despite being current president of Europe’s pharma lobby EFPIA, he goes to the
European Union capital only two or three times a year in that capacity, his
press secretary told POLITICO.
Nonetheless, Novo’s presence looms large over discussions on a major overhaul of
European laws for the pharmaceutical industry — because of the ferocious loyalty
Denmark and its lawmakers show to Novo in Brussels.
The country is the most vocal supporter of the pharma industry in the EU, where
countries are currently negotiating their position on the legislative reform.
One European Parliament official said that Novo is practically “in the room”
during these talks, such is the extent Denmark mirrors the pharma position.
Assistants for Danish members of the European Parliament had tried to insert
amendments into the Parliament’s text to make it more favorable to the industry,
the official said, adding that the company’s lobbyists would be “welcoming the
new MEPs off the train in Strasbourg,” the seat of the Parliament.
Nevertheless, those who have met Jørgensen in such a capacity say he is
thoughtful and respectful. “Polite and quiet, like he had a genuine interest in
what his staff and I were saying rather than in hearing himself talk,” said
another Parliament official. “He appeared very knowledgable.”
That’s a very Danish approach to leadership, pointed out Sørensen. “We like to
be fact-based. We like to be honest. We like to be trustworthy,” he said.
It’s a style that will surely go down well with the U.S. president, who calls
himself “perhaps the most honest human being” God ever created. Right?
This article has been updated to clarify the effect of GLP-1s on weight.
KYIV — Divisions flared in Kyiv on Thursday, as Ukrainian President Volodymyr
Zelenskyy signed a decree sanctioning a former president and several wealthy
businessmen.
Chocolate baron and former Ukrainian President Petro Poroshenko, a political
opponent and longtime nemesis of Zelenskyy, was sanctioned on suspicion of “high
treason” and assisting a terrorist organization — prompting criticism and
allegations of a “politically motivated” witch hunt.
Zelenskyy first announced the intention to impose sanctions on the ex-president
and politically connected businesspeople in a video published Wednesday evening.
“I just held a meeting of the National Security and Defense Council, the
decision has been made, it will be published tomorrow. We are protecting our
state and restoring justice. Everyone who destroyed the national security of
Ukraine and helped Russia must be held accountable,” Zelenskyy said.
“The billions that were earned by actually selling Ukraine and Ukrainian
interests, Ukrainian security, must be blocked and used to protect Ukraine and
Ukrainians. This will be mandatory,” he added.
Along with Poroshenko, oligarchs Viktor Medvedchuk — an ally of Russian
President Vladimir Putin, who has been waging all-out war on Ukraine for years —
Kostyantyn Zhevago, Ihor Kolomoisky and Hennadiy Boholyubov were all sanctioned
too, according to the document.
The sanctions freeze the targets’ assets in Ukraine and block them from
conducting financial transactions, among other measures.
Poroshenko — who was accused by Ukraine’s security service of making deals that
pushed Ukraine into energy dependence on Russia — said in a video that the
sanctions “were not news to him” and that they are “unconstitutional” and
“politically motivated.”
“There are many accomplices in this crime: Zelenskyy’s entire team, the Cabinet
of Ministers, which was forced to submit to an absurd proposal, members of his
National Security and Defense Council. But the customer, executor, and signatory
is one — Zelenskyy personally,” said Poroshenko.
Poroshenko served as Ukraine’s president from 2014 until 2019 before losing the
election to Zelenskyy, sparking a long-term feud between the two men.
Following Zelenskyy’s victory, more than 20 cases criminal cases were opened
against Poroshenko, including one where he was accused of treason.