DAVOS, Switzerland — When U.S. President Donald Trump arrives in the snowy
Alpine village of Davos this week, it will mark both the culmination of a
yearlong courtship — and a turning point for a forum once synonymous with
liberal globalism.
This year’s World Economic Forum, which starts Monday, underscores a sharp shift
for an event long caricatured as a “woke” talking shop: Climate and diversity
have slipped down the agenda, AI and growth are ascendant, and the United States
— led by Trump and his inner circle — is set to dominate the stage. That shift
coincided with a monthslong campaign to land the U.S. president and reassert
Davos’ relevance after years of drift.
“Post-Davos last year, I started discussions with the White House and also
coordinating with Chief of Staff Susie Wiles,” Børge Brende, president and CEO
of the World Economic Forum, told POLITICO in a video call from his office in
Geneva last week.
“I also visited D.C. in early December, had meetings in the White House, but
also with the different Cabinet secretaries, and now we are in a situation where
Trump is coming, and we also have five key Cabinet secretaries,” he said. “There
will be a broad footprint of the U.S. in Davos.”
Brende, a former Norwegian foreign minister, has clearly made it his mission to
secure star speakers for the Alpine summit of the world’s business and political
elite.
After limp Covid-era editions, a sharp jump in participation costs and
leadership turmoil for the WEF, Trump’s star turn — flanked by many of MAGA’s
most powerful players — amounts to a vote of confidence in a forum some had
written off as outdated or adrift.
The Trump administration will be the star presence in Davos this year — and the
focus of much of the dealmaking around it. | Anna Moneymaker/Getty Images
That U.S. dominance coincides with a broader shift in the program itself.
The same gathering that once gave Greta Thunberg its main stage for her “our
house is on fire” warning about the climate crisis, that celebrated an
all-female lineup of co-chairs in the wake of #MeToo, and that pushed
governments to track progress toward the United Nations’ Paris Agreement and the
Sustainable Development Goals — is now clearing space for Trump’s MAGA agenda at
a moment when the U.S. president has once again upended global diplomacy by
threatening tariffs on European countries over their resistance to his efforts
to take over Greenland.
Trump’s entourage will include Secretary of State Marco Rubio, Treasury
Secretary Scott Bessent, Commerce Secretary Howard Lutnick, Trade Representative
Jamieson Greer, Energy Secretary Chris Wright, U.S. special envoy to the Middle
East Steve Witkoff and Trump’s son-in-law, Jared Kushner.
The VIP treatment is evident. Brende twice stopped the interview to take a call
from Kushner.
“Say hello to Ivanka,” he said, before muting himself.
WOKE IS OUT, AI IS IN
This year’s WEF has the somewhat milquetoast theme of “A Spirit of Dialogue.”
Previously trendy topics around green and diversity have been largely stripped
out and replaced with formulations like “building prosperity within planetary
boundaries” and “investing in people.”
Elite participants will be treated to discussions like “Business Case for
Nature,” “Corporate Ladders, AI Reshuffled” and “Science as a Growth Engine,”
with the juggernaut AI industry and its potential for economic growth a key
focus of the program.
Asked whether the agenda was tailored to draw in the Trump administration,
Brende said the forum is “independent, impartial” and the agenda is “as we
planned and is not edited by any outside players.”
Intentional or not, there’s a clear bend away from “woke” topics for this
edition — though Davos regulars argue it reflects the moment rather than a
conscious strategy.
It’s “entirely reasonable to focus on environmental, social justice concerns,
but right now the world is much more concerned with the thorny questions of
geopolitics,” said Clayton Allen, practice head for the United States at the
Eurasia Group.
Mike Rubino, a former Trump administration official, now a partner at Forward
Global and Ballard Partners, said the shift in focus is “kind of part and parcel
of the new world order.”
“That stuff has gone out of fashion,” he said, pointing to the rise and fall of
nuclear energy on the Davos agenda and the waning attention paid to the Ukraine
war.
European officials have privately cast the forum as a venue to press Trump to
personally endorse American-backed security guarantees discussed in Paris last
week. | Telmo Pinto/LightRocket via Getty Images
Meanwhile, Davos’ traditional billionaire business and finance class will be
meeting AI “hyperscalers” as they toast record highs in their personal wealth.
The head of AI giant Nvidia, Jensen Huang, is another star speaker, while top
executives from Microsoft, Meta, Palantir, Anthropic and OpenAI will stack
meetings on the sidelines with firms like JPMorgan, Goldman Sachs, BlackRock and
Salesforce.
U.S. OUT IN FORCE
The Trump administration will be the star presence at Davos this year — and the
focus of much of the dealmaking around it.
Allen said his clients are “massively interested in anything relating to Trump’s
approach to the rest of the world. Anything Trump does, any interaction he has
with foreign leaders … just huge interest.”
A slate of European leaders are expected in Davos. They will be scrambling to
negotiate with Trump over his threat of fresh tariffs against the EU related to
the White House campaign to take control of Greenland, and the suspension of the
EU-U.S. trade deal.
French President Emmanuel Macron and European Commission President Ursula von
der Leyen are among those attending, alongside leaders from Germany, Poland,
Spain and several other EU countries, as well as NATO Secretary-General Mark
Rutte.
Ukrainian President Volodymyr Zelenskyy is also expected, alongside leaders who
hope to use the forum to lock in U.S. commitments on a potential Ukraine peace
framework, whether by endorsing American-backed security guarantees or securing
his backing for a narrower economic pact tied to Ukraine’s postwar recovery.
“There’s much more excitement” this year, Rubino said.
“You’re seeing a scramble of CEOs not just attempting to gain access to the
reception that [Trump] will be hosting, but also to gain entrance to the USA
House,” he added, referring to the small church hosting U.S. administration
officials and business leaders throughout the week, sponsored at top dollar by
Microsoft and McKinsey.
One U.S. CEO has played a pivotal role in shoring up the WEF: BlackRock’s Larry
Fink.
Fink was brought in as interim co-chair after WEF founder Klaus Schwab resigned
amid whistleblower allegations over his management of the forum. (A WEF probe
found “no evidence of material wrongdoing.”) His departure was followed by a
public back-and-forth over whether European Central Bank President Christine
Lagarde would step down before the end of her mandate to fill Schwab’s shoes,
which she ultimately denied.
After those “challenging times,” WEF leadership “moved fast” to shore things up,
Brende said. Fink, along with Swiss billionaire businessman André Hoffmann,
brought financial and business clout to the organization and were sufficiently
well-connected to attract star speakers.
The arrangement has been going “really well,” Brende said. “I speak to them
almost every day, and it’s a great team.”
According to one insider, WEF founder Schwab is expected to skip this year’s
summit.
Tag - footprint
The deployment of European troops in Greenland doesn’t alter U.S. President
Donald Trump’s plan to get his hands on the Arctic island, the White House said.
“I don’t think troops in Europe impacts the president’s decision-making process
or impact his goal of the acquisition of Greenland at all,” White House
spokesperson Karoline Leavitt told reporters on Thursday when asked whether
recent announcements of European boots on the ground would alter Trump’s
calculus.
This week, several European nations including France, Germany, Sweden, Finland,
Norway and the Netherlands said they would send troops to Greenland to take part
in a Danish military exercise — with some of them already there. Estonia is
participating in the planning and “is ready to put boots on the ground if
requested.” NATO is not involved in the military exercise, which is an
inter-governmental drill.
The U.S. president has repeatedly threatened the use of military force to seize
the Arctic island, which he claims is at risk of falling into the hands of
Russia and China. After meeting with U.S. Vice President JD Vance and Secretary
of State Marco Rubio at the White House on Wednesday, the Danish foreign
minister said Denmark and Greenland “still have a fundamental disagreement” with
Washington.
French President Emmanuel Macron told the country’s armed forces earlier on
Thursday that France would deploy land, air and naval assets to Greenland in the
coming days.
“France and Europeans must continue, wherever their interests are threatened, to
be present without escalation, but uncompromising on respect for territorial
sovereignty,” he said.
The U.K. and Norway are publicly backing a push to set up a NATO mission dubbed
Arctic Sentry that would increase the alliance’s footprint and reassure Trump of
Europe’s commitment to security in the region.
Denmark and allied countries said Wednesday they will increase their military
presence in Greenland as part of expanded exercises, amid intensifying pressure
from Washington over the Arctic island’s sovereignty.
“Security in the Arctic is of crucial importance to the Kingdom and our Arctic
allies, and it is therefore important that we, in close cooperation with allies,
further strengthen our ability to operate in the region,” said Danish Defense
Minister Troels Lund Poulsen. “The Danish Defense Forces, together with several
Arctic and European allies, will explore in the coming weeks how an increased
presence and exercise activity in the Arctic can be implemented.”
In a statement, Denmark’s defense ministry said additional Danish aircraft,
naval assets and troops will be deployed in and around Greenland starting
immediately as part of expanded training and exercise activity. The effort will
include “receiving allied forces, operating fighter jets and carrying out
maritime security tasks,” the ministry said.
Swedish Prime Minister Ulf Kristersson said on X that Swedish officers are
arriving in Greenland as part of a multinational allied group to help prepare
upcoming phases of Denmark’s Operation Arctic Endurance exercise, following a
request from Copenhagen.
A European diplomat said that troops from the Netherlands, Canada and Germany
were also taking part. The diplomat and another official with first-hand
knowledge said France was also involved. Defense ministries in other countries
did not immediately respond to requests for comment.
So far, the deployment remains intergovernmental and has not been formally
approved by NATO, according to two people familiar with the matter.
“The goal is to show that Denmark and key allies can increase their presence in
the Arctic region,” said a third person briefed on the plans, demonstrating
their “ability to operate under the unique Arctic conditions and thereby
strengthen the alliance’s footprint in the Arctic, benefiting both European and
transatlantic security.”
The announcement landed the same day U.S. Vice President JD Vance and Secretary
of State Marco Rubio met with the Danish and Greenlandic foreign ministers in
Washington, following days of rising transatlantic tensions over President
Donald Trump’s bid to take over the strategic island.
Trump escalated the dispute earlier Wednesday in a Truth Social post, declaring
that “the United States needs Greenland for the purpose of National Security,”
calling it “vital” for his planned “Golden Dome” missile defense system.
He also insisted that seizing Greenland would not destroy NATO, despite warnings
from Danish Prime Minister Mette Frederiksen that such a move would end the
Atlantic alliance.
“Militarily, without the vast power of the United States … NATO would not be an
effective force or deterrent — Not even close!” Trump posted. “They know that,
and so do I. NATO becomes far more formidable and effective with Greenland in
the hands of the UNITED STATES.”
Denmark and Greenland have repeatedly rejected any suggestion of a transfer of
sovereignty, stressing that Greenland is a self-governing territory within the
Kingdom of Denmark and that its future is for Greenlanders alone to decide.
Greenland’s government said it is working closely with Copenhagen to ensure
local involvement and transparency, with Denmark’s Arctic Command tasked with
keeping the population informed.
“If we have to choose between the United States and Denmark here and now, we
choose Denmark,” Jens-Frederik Nielsen, Greenland’s prime minister, said at a
press conference Tuesday.
In response, Trump said, “That’s their problem. I disagree with him. I don’t
know who he is. Don’t know anything about him, but that’s going to be a big
problem for him.”
The message from Capitol Hill on both sides of the aisle is clear: Get ready for
U.S. relations with China to spiral all over again in the new year.
The one-year trade truce brokered in October between President Donald Trump and
Chinese leader Xi Jinping is already looking shaky. And lawmakers are preparing
to reup clashes over trade, Taiwan and cyber-intrusions when they return in
January.
“It’s like a heavyweight fight, and we’re in that short time period in-between
rounds, but both sides need to be preparing for what is next after the truce,”
Rep. Greg Stanton (D-Ariz.), a member of the House Select Committee on China,
said in an interview.
POLITICO talked to more than 25 lawmakers, including those on the House Select
Committee on China, the House Foreign Affairs Committee’s East Asia subcommittee
and the Congressional Executive Commission on China, for their views on the
durability of the trade treaty. Both Republicans and Democrats warned of
turbulence ahead.
More than 20 of the lawmakers said they doubt Xi will deliver on key pledges the
White House said he made in October, including reducing the flow of precursor
chemicals to Mexico that cartels process into fentanyl and buying agreed volumes
of U.S. agricultural goods.
“China can never be trusted. They’re always looking for an angle,” Sen. Thom
Tillis (R-N.C.) said.
That pessimism comes despite an easing in U.S.-China tensions since the Trump-Xi
meeting in South Korea. The bruising cycle of tit-for-tat tariffs that briefly
hit triple digits earlier this year is currently on pause. Both countries have
relaxed export restrictions on essential items (rare earths for the U.S., chip
design software for China), while Beijing has committed to “expanding
agricultural product trade” in an apparent reference to the suspension of
imports of U.S. agricultural products it imposed earlier this year.
This trend may continue, given that Trump is likely to want stability in the
U.S.-China relationship ahead of a summit with Xi planned for April in Beijing.
“We’re starting to see some movement now on some of their tariff issues and the
fentanyl precursor issue,” Sen. Steve Daines (R-Mont.) said.
But a series of issues have been brushed aside in negotiations or left in limbo
— a status quo the Trump administration can only maintain for so long. The
U.S.-China trade deal on rare earths that Bessent said the two countries would
finalize by Thanksgiving remains unsettled. And the White House hasn’t
confirmed reporting from earlier this month that Beijing-based ByteDance has
finalized the sale of the TikTok social media app ahead of the Jan. 23 deadline
for that agreement.
“The idea that we’re in a period of stability with Beijing is simply not
accurate,” said Sen. Jeanne Shaheen (D-N.H.), ranking member of the Senate
Foreign Relations Committee.
Shaheen has been sounding the alarm on China’s national security threats since
she entered the Senate in 2009. But even some lawmakers who have been more open
to engagement with Beijing — such as California Democratic Reps. Ro
Khanna and Ami Bera — said that they don’t expect the armistice to last.
The White House is more upbeat about the prospects for U.S.-China trade ties.
“President Trump’s close relationship with President Xi is helping ensure that
both countries are able to continue building on progress and continue resolving
outstanding issues,” the White House said in a statement, adding that the
administration “continues to monitor China’s compliance with our trade
agreement.” It declined to comment on the TikTok deal.
Still, the lawmakers POLITICO spoke with described four issues that could derail
U.S.-China ties in the New Year:
A SOYBEAN SPOILER
U.S. soybean farmers’ reliance on the Chinese market gives Beijing a powerful
non-tariff trade weapon — and China doesn’t appear to be following through on
promises to renew purchases.
The standoff over soybeans started in May, when China halted those purchases,
raising the prospect of financial ruin across farming states including Illinois,
Iowa, Minnesota, Nebraska and Indiana — key political constituencies for the GOP
in the congressional midterm elections next year.
The White House said last month that Xi committed to buying 12 million metric
tons of U.S. soybeans in November and December. But so far, Beijing has only
purchased a fraction of that agreed total, NBC reported this month.
“What agitates Trump and causes him to react quickly are things that are more
domestic and closer to home,” Rep. Jill Tokuda (D-Hawaii) said. China’s
foot-dragging on soybean purchases “is the most triggering because it’s hurting
American farmers and consumers, so that’s where we could see the most volatility
in the relationship,” she said.
That trigger could come on Feb. 28 — the new deadline for that 12 million metric
ton purchase, which Treasury Secretary Scott Bessent announced earlier this
month.
The Chinese embassy in Washington declined to comment on whether Beijing plans
to meet this deadline.
The White House said one of the aspects of the trade deal it is monitoring is
soybean purchases through this growing season.
THE TAIWAN TINDERBOX
Beijing’s threats to invade Taiwan are another near-term potential flashpoint,
even though the U.S. hasn’t prioritized the issue in its national security
strategy or talks between Xi and Trump.
China has increased its preparations for a Taiwan invasion this year. In
October, the Chinese military debuted a new military barge system that addresses
some of the challenges of landing on the island’s beaches by deploying a bridge
for cargo ships to unload tanks or trucks directly onto the shore.
“China is tightening the noose around the island,” said Rep. Ro Khanna
(D-Calif.), who joined a bipartisan congressional delegation to China in
September and returned calling for better communications between the U.S. and
Chinese militaries.
Some of the tension around Taiwan is playing out in the wider region, as Beijing
pushes to expand its military reach and its influence. Chinese fighter jets
locked radar — a prelude to opening fire — on Japanese aircraft earlier this
month in the East China Sea.
“There is a real chance that Xi overplays his hand on antagonizing our allies,
particularly Australia and Japan,” Rep. Seth Moulton (D-Mass.) said. “There is
still a line [China] cannot cross without making this truce impossible to
sustain.”
The U.S. has a decades-long policy of “strategic ambiguity” under which it
refuses to spell out how the U.S. would respond to Chinese aggression against
Taiwan. Trump has also adhered to that policy. “You’ll find out if it happens,”
Trump said in an interview with 60 Minutes in November.
MORE EXPORT RESTRICTIONS ON THE WAY
Beijing has eased its export restrictions on rare earths — metallic elements
essential to both civilian and military applications — but could reimpose those
blocks at any time.
Ten of the 25 lawmakers who spoke to POLITICO said they suspect Beijing will
reimpose those export curbs as a convenient pressure point in the coming months.
“At the center of the crack in the truce is China’s ability to levy export
restrictions, especially its chokehold on the global supply of rare earths and
other critical minerals,” Rep. André Carson (D-Ind.) said.
Others are worried China will choose to expand its export controls to another
product category for which it has market dominance — pharmaceuticals. Beijing
supplies 80 percent of the U.S. supply of active pharmaceutical ingredients —
the foundations of common drugs to treat everything from high blood pressure to
type 2 diabetes.
“Overnight, China could turn off the spigot and many basic pharmaceuticals,
including things like aspirin, go away from the supply chain in the United
States,” Rep. Nathaniel Moran (R-Texas) said.
China restarted exports of rare earths earlier this month, and its Commerce
Ministry pledged “timely approval” of such exports under a new licensing
system, state media reported. Beijing has not indicated its intent to restrict
the export of pharmaceuticals or their components as a trade weapon. But the
U.S.-China Economic and Security Review Commission urged the Food and Drug
Administration to reduce U.S. reliance on Chinese sources of pharmaceuticals in
its annual report last month.
The Chinese embassy in Washington didn’t respond to a request for comment.
GROWING CHINESE MILITARY MUSCLE
China’s drive to develop a world-class military that can challenge traditional
U.S. dominion of the Indo-Pacific could also derail relations between Washington
and Beijing in 2026.
China’s expanding navy — which, at more than 200 warships, is now the world’s
largest — is helping Beijing show off its power across the region.
The centerpiece of that effort in 2025 has been the addition of a third aircraft
carrier, the Fujian, which entered into service last month. The Fujian is
two-thirds the size of the USS Gerald R. Ford carrier. But like the Ford, it
boasts state-of-the-art electromagnetic catapults to launch J-35 and J-15T
fighter jets.
The Trump administration sees that as a threat.
The U.S. aims to insulate allies and partners in the Indo-Pacific from possible
Chinese “sustained successful military aggression” powered by Beijing’s
“historic military buildup,” Defense Secretary Pete Hegseth said earlier this
month at the Reagan National Defense Forum.
Five lawmakers said they see China’s increasingly aggressive regional military
footprint as incompatible with U.S. efforts to maintain a stable relationship
with Beijing in the months ahead.
“We know the long-term goal of China is really economic and diplomatic and
military domination around the world, and they see the United States as an
adversary,” Moran said.
Daniel Desrochers contributed to this report.
BRUSSELS — More than 80 percent of Europe’s companies will be freed from
environmental-reporting obligations after EU institutions reached a deal on a
proposal to cut green rules on Monday.
The deal is a major legislative victory for European Commission President Ursula
von der Leyen in her push cut red tape for business, one of the defining
missions of her second term in office.
However, that victory came at a political cost: The file pushed the coalition
that got her re-elected to the brink of collapse and led her own political
family, the center-right European People’s Party (EPP), to team up with the far
right to get the deal over the line.
The new law, the first of many so-called omnibus simplification bills,
will massively reduce the scope of corporate sustainability disclosure rules
introduced in the last political term. The aim of the red tape cuts is to boost
the competitiveness of European businesses and drive economic growth.
The deal concludes a year of intense
negotiations between EU decision-makers, investors, businesses and
civil society, who argued over how much to reduce reporting obligations for
companies on the environmental impacts of their business and supply chains — all
while the effects of climate change in Europe were getting worse.
“This is an important step towards our common goal to create a more favourable
business environment to help our companies grow and innovate,” said Marie
Bjerre, Danish minister for European affairs. Denmark, which holds the
presidency of the Council of the EU until the end of the year, led the
negotiations on behalf of EU governments.
Marie Bjerre, Den|mark’s Minister for European affairs, who said the agreement
was an important step for a more favourable business environment. | Philipp von
Ditfurth/picture alliance via Getty Images
Proposed by the Commission last February, the omnibus is designed to address
businesses’ concerns that the paperwork needed to comply with EU laws is costly
and unfair. Many companies have been blaming Europe’s overzealous green
lawmaking and the restrictions it places on doing business in the region for low
economic growth and job losses, preventing them from competing with U.S. and
Chinese rivals.
But Green and civil society groups — and some businesses too
— argued this backtracking would put environmental and human health at risk.
That disagreement reverberated through Brussels, disturbing the balance of power
in Parliament as the EPP broke the so-called cordon sanitaire — an unwritten
rule that forbids mainstream parties from collaborating with the far right — to
pass major cuts to green rules. It set a precedent for future lawmaking in
Europe as the bloc grapples with the at-times conflicting priorities of boosting
economic growth and advancing on its green transition.
The word “omnibus” has since become a mainstay of the Brussels bubble vernacular
with the Commission putting forward at least 10 more simplification bills on
topics like data protection, finance, chemical use, agriculture and defense.
LESS PAPERWORK
The deal struck by negotiators from the European Parliament, EU Council and the
Commission includes changes to two key pieces of legislation in the EU’s arsenal
of green rules: The Corporate Sustainability Reporting Directive (CSRD) and the
Corporate Sustainability Due Diligence Directive (CSDDD).
The rules originally required businesses large and small to collect and
publish data on their greenhouse gas emissions, how much water they use, the
impact of rising temperatures on working conditions, chemical leakages and
whether their suppliers — which are often spread across the globe — respect
human rights and labor laws.
Now the reporting rules will only apply to companies with more than 1,000
employees and €450 million in net turnover, while only the largest companies —
with 5,000 employees and at least €1.5 billion in net turnover — are covered by
supply chain due diligence obligations.
They also don’t have to adopt transition plans, with details on how they intend
to adapt their business model to reach targets for reducing greenhouse gas
emissions.
Importantly the decision-makers got rid of an EU-level legal framework that
allowed civilians to hold businesses accountable for the impact of their supply
chains on human rights or local ecosystems.
MEPs have another say on whether the deal goes through or not, with a final vote
on the file slated for Dec. 16. It means that lawmakers have a chance to reject
what the co-legislators have agreed to if they consider it to be too far from
their original position.
High energy prices, risks on CBAM enforcement and promotion of lead markets, as
well as increasing carbon costs are hampering domestic and export
competitiveness with non-EU producers.
The cement industry is fundamental to Europe’s construction value chain, which
represents about 9 percent of the EU’s GDP. Its hard-to-abate production
processes are also currently responsible for 4 percent of EU emissions, and it
is investing heavily in measures aimed at achieving full climate neutrality by
2050, in line with the European Green Deal.
Marcel Cobuz, CEO, TITAN Group
“We should take a longer view and ensure that the cement industry in EU stays
competitive domestically and its export market shares are maintained.”
However, the industry’s efforts to comply with EU environmental regulations,
along with other factors, make it less competitive than more carbon-intensive
producers from outside Europe. Industry body Cement Europe recently stated that,
“without a competitive business model, the very viability of the cement industry
and its prospects for industrial decarbonization are at risk.”
Marcel Cobuz, member of the Board of the Global Cement and Concrete Association
and CEO of TITAN Group, one of Europe’s leading producers, spoke with POLITICO
Studio about the vital need for a clear policy partnership with Brussels to
establish a predictable regulatory and financing framework to match the
industry’s decarbonization ambitions and investment efforts to stay competitive
in the long-term.
POLITICO Studio: Why is the cement industry important to the EU economy?
Marcel Cobuz: Just look around and you will see how important it is. Cement
helped to build the homes that we live in and the hospitals that care for us.
It’s critical for our transport and energy infrastructure, for defense and
increasingly for the physical assets supporting the digital economy. There are
more than 200 cement plants across Europe, supporting nearby communities with
high-quality jobs. The cement industry is also key to the wider construction
industry, which employs 14.5 million people across the EU. At the same time,
cement manufacturers from nine countries compete in the international export
markets.
PS: What differentiates Titan within the industry?
MC: We have very strong European roots, with a presence in 10 European
countries. Sustainability is very much part of our DNA, so decarbonizing
profitably is a key objective for us. We’ve reduced our CO2 footprint by nearly
25 percent since 1990, and we recently announced that we are targeting a similar
reduction by 2030 compared to 2020. We are picking up pace in reducing emissions
both by using conventional methods, like the use of alternative sources of
low-carbon energy and raw materials, and advanced technologies.
TITAN/photo© Nikos Daniilidis
We have a large plant in Europe where we are exploring building one of the
largest carbon capture projects on the continent, with support from the
Innovation Fund, capturing close to two million tons of CO2 and producing close
to three million tons of zero-carbon cement for the benefit of all European
markets. On top of that, we have a corporate venture capital fund, which
partners with startups from Europe to produce the materials of tomorrow with
very low or zero carbon. That will help not only TITAN but the whole industry
to accelerate its way towards the use of new high-performance materials with a
smaller carbon footprint.
PS: What are the main challenges for the EU cement industry today?
MC: Several factors are making us less competitive than companies from outside
the EU. Firstly, Europe is an expensive place when it comes to energy prices.
Since 2021, prices have risen by close to 65 percent, and this has a huge impact
on cement producers, 60 percent of whose costs are energy-related. And this
level of costs is two to three times higher than those of our neighbors. We also
face regulatory complexity compared to our outside competitors, and the cost of
compliance is high. The EU Emissions Trading System (ETS) cost for the cement
sector is estimated at €97 billion to €162 billion between 2023 and 2034. Then
there is the need for low-carbon products to be promoted ― uptake is still at a
very low level, which leads to an investment risk around new decarbonization
technologies.
> We should take a longer view and ensure that the cement industry in the EU
> stays competitive domestically and its export market shares are maintained.”
All in all, the playing field is far from level. Imports of cement into the EU
have increased by 500 percent since 2016. Exports have halved ― a loss of value
of one billion euros. The industry is reducing its cost to manufacture and to
replace fossil fuels, using the waste of other industries, digitalizing its
operations, and premiumizing its offers. But this is not always enough. Friendly
policies and the predictability of a regulatory framework should accompany the
effort.
PS: In January 2026, the Carbon Border Adjustment Mechanism will be fully
implemented, aimed at ensuring that importers pay the same carbon price as
domestic producers. Will this not help to level the playing field?
MC: This move is crucial, and it can help in dealing with the increasing carbon
cost. However, I believe we already see a couple of challenges regarding the
CBAM. One is around self-declaration: importers declare the carbon footprint of
their materials, so how do we avoid errors or misrepresentations? In time there
should be audits of the importers’ industrial installations and co-operation
with the authorities at source to ensure the data flow is accurate and constant.
It really needs to be watertight, and the authorities need to be fully mobilized
to make sure the real cost of carbon is charged to the importers. Also, and very
importantly, we need to ensure that CBAM does not apply to exports from the EU
to third countries, as carbon costs are increasingly a major factor making us
uncompetitive outside the EU, in markets where we were present for more than 20
years.
> CBAM really needs to be watertight, and the authorities need to be fully
> mobilized to make sure the real cost of carbon is charged to the importers.”
PS: In what ways can the EU support the European cement industry and help it to
be more competitive?
MC: By simplifying legislation and making it more predictable so we can plan our
investments for the long term. More specifically, I’m talking about the
revamping of the ETS, which in its current form implies a phase-down of CO2
rights over the next decade. First, we should take a longer view and ensure that
the cement industry stays competitive and its export market shares are
maintained, so a policy of more for longer should accompany the new ETS.
> In export markets, the policy needs to ensure a level playing field for
> European suppliers competing in international destination markets, through a
> system of free allowances or CBAM certificates, which will enable exports to
> continue.”
We should look at it as a way of funding decarbonization. We could front-load
part of ETS revenues in a fund that would support the development of
technologies such as low-carbon materials development and CCS. The roll-out of
Infrastructure for carbon capture projects such as transport or storage should
also be accelerated, and the uptake of low-carbon products should be
incentivized.
More specifically on export markets, the policy needs to ensure a level playing
field for European suppliers competing in international destination markets,
through a system of free allowances or CBAM certificates, which will enable
exports to continue.
PS: Are you optimistic about the future of your industry in Europe?
MC: I think with the current system of phasing out CO2 rights, and if the CBAM
is not watertight, and if energy prices remain several times higher than in
neighboring countries, and if investment costs, particularly for innovating new
technologies, are not going to be financed through ETS revenues, then there is
an existential risk for at least part of the industry.
Having said that, I’m optimistic that, working together with the European
Commission we can identify the right policy making solutions to ensure our
viability as a strategic industry for Europe. And if we are successful, it will
benefit everyone in Europe, not least by guaranteeing more high-quality jobs and
affordable and more energy-efficient materials for housing ― and a more
sustainable and durable infrastructure in the decades ahead.
--------------------------------------------------------------------------------
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* The advertisement is linked to policy advocacy around industrial
competitiveness, carbon pricing, and decarbonization in the EU cement and
construction sectors, including the EU’s CBAM legislation, the Green Deal,
and the proposed revision of the ETS.
More information here.
BRUSSELS — Europe’s most energy-intensive industries are worried the European
Union’s carbon border tax will go too soft on heavily polluting goods imported
from China, Brazil and the United States — undermining the whole purpose of the
measure.
From the start of next year, Brussels will charge a fee on goods like cement,
iron, steel, aluminum and fertilizer imported from countries with weaker
emissions standards than the EU’s.
The point of the law, known as the Carbon Border Adjustment Mechanism, is to
make sure dirtier imports don’t have an unfair advantage over EU-made products,
which are charged around €80 for every ton of carbon dioxide they emit.
One of the main conundrums for the EU is how to calculate the carbon footprint
of imports when the producers don’t give precise emissions data. According to
draft EU laws obtained by POLITICO, the European Commission is considering using
default formulas that EU companies say are far too generous.
Two documents in particular have raised eyebrows. One contains draft benchmarks
to assess the carbon footprint of imported CBAM goods, while the second — an
Excel sheet seen by POLITICO — shows default CO2 emissions values for the
production of these products in foreign countries. These documents are still
subject to change.
National experts from EU countries discussed the controversial texts last
Wednesday during a closed-door meeting, and asked the Commission to rework them
before they can be adopted. That’s expected to happen over the next few weeks,
according to two people with knowledge of the talks.
Multiple industry representatives told POLITICO that the proposed estimated
carbon footprint values are too low for a number of countries, which risks
undermining the efficiency of the CBAM.
For example, some steel products from China, Brazil and the United States have
much lower assumed emissions than equivalent products made in the EU, according
to the tables.
Ola Hansén, public affairs director of the green steel manufacturer Stegra, said
he had been “surprised” by the draft default values that have been circulating,
because they suggest that CO2 emissions for some steel production routes in the
EU were higher than in China, which seemed “odd.”
“Our recommendation would be [to] adjust the values, but go ahead with the
[CBAM] framework and then improve it over time,” he said.
Antoine Hoxha, director general of industry association Fertilizers Europe, also
said he found the proposed default values “quite low” for certain elements, like
urea, used to manufacture fertilizers.
“The result is not exactly what we would have thought,” he said, adding there is
“room for improvement.” But he also noted that the Commission is trying “to do a
good job but they are extremely overwhelmed … It’s a lot of work in a very short
period of time.”
Multiple industry representatives told POLITICO that the proposed estimated
carbon footprint values are too low for a number of countries, which risks
undermining the efficiency of the CBAM. | Photo by VCG via Getty Images
While a weak CBAM would be bad for many emissions-intensive, trade-exposed
industries in the EU, it’s likely to please sectors relying on cheap imports of
CBAM goods — such as European farmers that import fertilizer — as well as EU
trade partners that have complained the measure is a barrier to global free
trade.
The European Commission declined to comment.
DEFAULT VERSUS REAL EMISSIONS
Getting this data right is crucial to ensure the mechanism works and encourages
companies to lower their emissions to pay a lower CBAM fee.
“Inconsistencies in the figures of default values and benchmarks would dilute
the incentive for cleaner production processes and allow high-emission imports
to enter the EU market with insufficient carbon costs,” said one CBAM industry
representative, granted anonymity to discuss the sensitive talks. “This could
result in a CBAM that is not only significantly less effective but most likely
counterproductive.”
The default values for CO2 emissions are like a stick. When the legislation was
designed, they were expected to be set quite high to “punish importers that are
not providing real emission data,” and encourage companies to report their
actual emissions to pay a lower CBAM fee, said Leon de Graaf, acting president
of the Business for CBAM Coalition.
But if these default values are too low then importers no longer have any
incentive to provide their real emissions data. They risk making the CBAM less
effective because it allows imported goods to appear cleaner than they really
are, he said.
The Commission is under pressure to adopt these EU acts quickly as they’re
needed to set the last technical details for the implementation of the CBAM,
which applies from Jan. 1.
However, de Graaf warned against rushing that process.
On the one hand, importers “needed clarity yesterday” because they are currently
agreeing import deals for next year and at the moment “cannot calculate what
their CBAM cost will be,” he said.
But European importers are worried too, because once adopted the default
emission values will apply for the next two years, the draft documents suggest.
The CBAM regulation states that the default values “shall be revised
periodically.”
“It means that if they are wrong now … they will hurt certain EU producers for
at least two years,” de Graaf said.
LONDON — Britain’s global diplomatic footprint could be significantly scaled
back as it tries to work out which embassies and buildings to sell off from a
sprawling £2.5 billion overseas estate.
U.K. budget documents released this week show the Foreign Office is
“rationalising” its collection of some 6,500 properties to find “assets to
release” — while hundreds of its buildings have fallen into serious disrepair.
This will include selling off buildings such as embassies and diplomatic
accommodation which are deemed no longer necessary as part of the Foreign
Commonwealth and Development Office’s “FCDO2030” overhaul of its work, staffing
and footprint in the U.K. and beyond.
The budget makes specific mention of finding savings in “high-cost locations
such as New York” — which could include a £12 million luxury apartment in the
city bought for diplomats in 2019 to help negotiate trade deals with the United
States following Brexit.
The Foreign Office at the time said it secured the “best deal possible” for the
seven-bedroom flat, which occupies the whole 38th floor of 50 United Nations
Plaza and has a library, six bathrooms and a powder room.
Earlier this year U.K. spending watchdogs the National Audit Office (NAO) and
parliament’s own Public Accounts Committee (PAC) raised significant concerns
over the state of Britain’s creaking overseas diplomatic estate. Around 933 of
its properties (around 15 percent of the total) have been assessed as not being
sound or operationally safe. FCDO estimates that it would cost £450 million to
clear its maintenance backlog.
PAC noted that after selling off large assets, such as its embassy compounds in
Bangkok and Tokyo, FCDO “has no remaining large assets that are viable to sell.”
It is the latest in a series of cutbacks to Britain’s soft power clout. The
government has already come under fire for slashing its international aid
budget, which also helps fund the BBC World Service.
Olivia O’Sullivan, director of the UK in the World program at the Chatham House
think tank, said it was “unsurprising” that the government is looking at its
overseas estate to meet the “significant cutbacks” at the FCDO.
“The government needs to balance the need for cost-savings with the benefits of
having some high-impact spaces it can use for hosting and projecting power and
presence,” she added.
The Foreign Office is meanwhile undergoing major restructuring. Union officials
this week told parliament’s International Development Select Committee that the
FCDO is in the process of offering redundancy to its U.K.-based staff — which
could result in up to 30 percent cuts to its headcount.
Overseas, the department is also reviewing the size and location of its global
footprint which encompasses over 250 posts in over 150 countries worldwide.
The government was contacted for comment.
At New York Climate Week in September, opinion leaders voiced concern that
high-profile events often gloss over the deep inequalities exposed by climate
change, especially how poorer populations suffer disproportionately and struggle
to access mitigation or adaptation resources. The message was clear: climate
policies should better reflect social justice concerns, ensuring they are
inclusive and do not unintentionally favor those already privileged.
We believe access to food sits at the heart of this call for inclusion, because
everything starts with food: it is a fundamental human right and a foundation
for health, education and opportunity. It is also a lever for climate, economic
and social resilience.
> We believe access to food sits at the heart of this call for inclusion,
> because everything starts with food
This makes the global conversation around food systems transformation more
urgent than ever. Food systems are under unprecedented strain. Without urgent,
coordinated action, billions of people face heightened risks of malnutrition,
displacement and social unrest.
Delivering systemic transformation requires coordinated cross-sector action, not
fragmented solutions. Food systems are deeply interconnected, and isolated
interventions cannot solve systemic problems. The Food and Agriculture
Organization’s recent Transforming Food and Agriculture Through a Systems
Approach report calls for systems thinking and collaboration across the value
chain to address overlapping food, health and environmental challenges.
Now, with COP30 on the horizon, unified and equitable solutions are needed to
benefit entire value chains and communities. This is where a systems approach
becomes essential.
A systems approach to transforming food and agriculture
Food systems transformation must serve both people and planet. We must ensure
everyone has access to safe, nutritious food while protecting human rights and
supporting a just transition.
At Tetra Pak, we support food and beverage companies throughout the journey of
food production, from processing raw ingredients like milk and fruit to
packaging and distribution. This end-to-end perspective gives us a unique view
into the interconnected challenges within the food system, and how an integrated
approach can help manufacturers reduce food loss and waste, improve energy and
water efficiency, and deliver food where it is needed most.
Meaningful reductions to emissions require expanding the use of renewable and
carbon-free energy sources. As outlined in our Food Systems 2040 whitepaper,1
the integration of low-carbon fuels like biofuels and green hydrogen, alongside
electrification supported by advanced energy storage technologies, will be
critical to driving the transition in factories, farms and food production and
processing facilities.
Digitalization also plays a key role. Through advanced automation and
data-driven insights, solutions like Tetra Pak® PlantMaster enable food and
beverage companies to run fully automated plants with a single point of control
for their production, helping them improve operational efficiency, minimize
production downtime and reduce their environmental footprint.
The “hidden middle”: A critical gap in food systems policy
Today, much of the focus on transforming food systems is placed on farming and
on promoting healthy diets. Both are important, but they risk overlooking the
many and varied processes that get food from the farmer to the end consumer. In
2015 Dr Thomas Reardon coined the term the “hidden middle” to describe this
midstream segment of global agricultural value chains.2
This hidden middle includes processing, logistics, storage, packaging and
handling, and it is pivotal. It accounts for approximately 22 percent of
food-based emissions and between 40-60 percent of the total costs and value
added in food systems.3 Yet despite its huge economic value, it receives only
2.5 to 4 percent of climate finance.4
Policymakers need to recognize the full journey from farm to fork as a lynchpin
priority. Strategic enablers such as packaging that protects perishable food and
extends shelf life, along with climate-resilient processing technologies, can
maximize yield and minimize loss and waste across the value chain. In addition,
they demonstrate how sustainability and competitiveness can go hand in hand.
Alongside this, climate and development finance must be redirected to increase
investment in the hidden middle, with a particular focus on small and
medium-sized enterprises, which make up most of the sector.
Collaboration in action
Investment is just the start. Change depends on collaboration between
stakeholders across the value chain: farmers, food manufacturers, brands,
retailers, governments, financiers and civil society.
In practice, a systems approach means joining up actors and incentives at every
stage.5 The dairy sector provides a perfect example of the possibilities of
connecting. We work with our customers and with development partners to
establish dairy hubs in countries around the world. These hubs connect
smallholder farmers with local processors, providing chilling infrastructure,
veterinary support, training and reliable routes to market.6 This helps drive
higher milk quality, more stable incomes and safer nutrition for local
communities.
Our strategic partnership with UNIDO* is a powerful example of this
collaboration in action. Together, we are scaling Dairy Hub projects in Kenya,
building on the success of earlier initiatives with our customer Githunguri
Dairy. UNIDO plays a key role in securing donor funding and aligning
public-private efforts to expand local dairy production and improve livelihoods.
This model demonstrates how collaborations can unlock changes in food systems.
COP30 and beyond
Strategic investment can strengthen local supply chains, extend social
protections and open economic opportunity, particularly in vulnerable regions.
Lasting progress will require a systems approach, with policymakers helping to
mitigate transition costs and backing sustainable business models that build
resilience across global food systems for generations to come.
As COP30 approaches, we urge policymakers to consider food systems as part of
all decision-making, to prevent unintended trade-offs between climate and
nutrition goals. We also recommend that COP30 negotiators ensure the Global Goal
on Adaptation include priorities indicators that enable countries to collect,
monitor and report data on the adoption of climate-resilient technologies and
practices by food processors. This would reinforce the importance of the hidden
middle and help unlock targeted adaptation finance across the food value chain.
When every actor plays their part, from policymakers to producers, and from
farmers to financiers, the whole system moves forward. Only then can food
systems be truly equitable, resilient and sustainable, protecting what matters
most: food, people and the planet.
* UNIDO (United Nations Industrial Development Organization)
Disclaimer
POLITICAL ADVERTISEMENT
* The sponsor is Tetra Pak
* The ultimate controlling entity is Brands2Life Ltd
* The advertisement is linked to policy advocacy regarding food systems and
climate policy
More information here.
https://www.politico.eu/7449678-2
AI is intensifying the strategic rivalry between the European Union and the
United States, reshaping models of industrial policy and regulatory sovereignty.
Amid a flurry of investment announcements, the exposure of security
vulnerabilities and the contest over global standards, one critical factor
remains largely in the shadows — seldom acknowledged, scarcely quantified and
rarely debated: its environmental footprint.
The environmental blind spot of a strategic technology
The silence surrounding the impact of AI is surprising. A study carried out by
Sopra Steria and Opsci.ai analyzing over 3 million posts about AI on social
media reveals that its environmental impact accounts for less than 1 percent of
the global conversation.1 Worse still, among the 100 most influential AI
personalities,2 ecological concerns are only eighth on the list of subjects they
discuss most, far behind technological and economic issues.
> A study carried out by Sopra Steria and Opsci.ai analyzing over 3 million
> posts about AI on social media reveals that its environmental impact accounts
> for less than 1 percent of the global conversation
AI relies on energy-intensive infrastructure that consumes resources and water,
the footprint of which remains largely underestimated, poorly measured and
therefore little considered in industrial and political trade-offs. This
misalignment can also be explained by the trajectory of the sector itself:
driven by the rise of AI, the digital sector is one of the few areas whose
environmental impact is continuing to grow, contrary to the climate objectives
set out in the Paris Agreement. While American players are already crushing the
AI market, technological dependence must not be compounded by a setback on
Europe’s carbon trajectory.
This omission undermines the credibility of any European industrial strategy
built on AI. To serve as genuine drivers of transformation, the leading AI
companies must bring full transparency to their environmental trajectory — one
they are progressively shaping for Europe.
© Sopra Steria
Measuring for action: The need for transparency and rigor
We must not rush to condemn AI, but we must insist on setting the conditions for
its long-term sustainability. This means measuring its impact objectively and
transparently, equipping stakeholders with the tools for informed debate, and
guiding decision-makers in their technological choices. Recent research
indicates that the environmental footprint of a given model can vary
significantly depending on where it is assessed, the energy mix of the countries
hosting the data centers,3 the duration of the training, the architecture
employed and the extent to which low-carbon energy sources are used.
Breaking through the methodological vagueness means providing developers,
purchasers and decision-makers with common frames of reference, impact
simulators, libraries of low-carbon models and low-carbon computing
infrastructures. Numerous levers for action and choice exist, provided we have
the necessary data and tools.
This requirement is not a regulatory whim but a strategic steering tool.
Sustainability must be given as much weight as performance or security in
industrial and economic trade-offs, because it determines the very viability of
Europe’s strategic autonomy. At a time when free international trade faces
headwinds, and as the second phase of the AI Act — in force since August 2025 —
continues to overlook environmental sustainability, transparency on
environmental impact must become a prerequisite for access to European markets,
financing and large-scale deployment.
Making sustainability a central pillar of European competitiveness
Europe has an opportunity to seize. It has a robust standards base that is a
powerful lever for competitiveness and responsible innovation, provided that it
is supported by targeted investment, shared standards and an industrial strategy
aligned with our climate objectives. But Europe can rely on something even more
decisive: its people. We have world-class researchers, visionary entrepreneurs,
and thriving companies that embody the best of technological and industrial
excellence. The recent strategic partnership between ASML, a key supplier to the
world’s semiconductor industry, and Mistral, an AI start-up, illustrates
Europe’s capacity to connect its industrial and digital strengths to shape a
sovereign and sustainable future4.
It would be dangerous to suggest that Europe’s technological strength could be
built on deferred ecology. What is tolerated as a gray area today will be a
competitive handicap tomorrow. Customers, investors and citizens will
increasingly demand transparency. The emergence of responsible AI does not mean
making it perfect, but making it readable, controllable and adjustable.
In a technological landscape dominated by two superpowers that have hitherto
favored efficiency and technological competitiveness to the detriment of ethical
safeguards, Europe can chart a singular course. It has the means to assert
itself by defending responsible AI, at the service of the common good and in
line with its fundamental values: the rule of law, individual freedom, social
justice and respect for the environment. This orientation is not a brake on
innovation, but on the contrary a lever for differentiation, capable of
inspiring confidence in a digital ecosystem that is often perceived as opaque or
threatening. By betting on ethical, explainable and sustainable AI, Europe would
not be giving up global competition, but it would be redefining the rules of the
game. More than ever, it must give priority to clarity, stringency and rigor.
Only then will AI cease to be a technological equation to be solved and become a
genuine project at the service of our society, consistent with our democratic
and ecological imperatives.
--------------------------------------------------------------------------------
1. AI & environment: breaking through the information fog – Sopra Steria
2. “The 100 Most Influential People in AI 2024”, Time Magazine
3. ADEME – Arcep study on the environmental footprint of digital technology in
2020, 2030 and 2025
4. https://www.politico.eu/article/dutch-asml-invests-in-french-mistral-in-huge-european-ai-team-up/