Europe’s chemical industry has reached a breaking point. The warning lights are
no longer blinking — they are blazing. Unless Europe changes course immediately,
we risk watching an entire industrial backbone, with the countless jobs it
supports, slowly hollow out before our eyes.
Consider the energy situation: this year European gas prices have stood at 2.9
times higher than in the United States. What began as a temporary shock is now a
structural disadvantage. High energy costs are becoming Europe’s new normal,
with no sign of relief. This is not sustainable for an energy-intensive sector
that competes globally every day. Without effective infrastructure and targeted
energy-cost relief — including direct support, tax credits and compensation for
indirect costs from the EU Emissions Trading System (ETS) — we are effectively
asking European companies and their workers to compete with their hands tied
behind their backs.
> Unless Europe changes course immediately, we risk watching an entire
> industrial backbone, with the countless jobs it supports, slowly hollow out
> before our eyes.
The impact is already visible. This year, EU27 chemical production fell by a
further 2.5 percent, and the sector is now operating 9.5 percent below
pre-crisis capacity. These are not just numbers, they are factories scaling
down, investments postponed and skilled workers leaving sites. This is what
industrial decline looks like in real time. We are losing track of the number of
closures and job losses across Europe, and this is accelerating at an alarming
pace.
And the world is not standing still. In the first eight months of 2025, EU27
chemicals exports dropped by €3.5 billion, while imports rose by €3.2 billion.
The volume trends mirror this: exports are down, imports are up. Our trade
surplus shrank to €25 billion, losing €6.6 billion in just one year.
Meanwhile, global distortions are intensifying. Imports, especially from China,
continue to increase, and new tariff policies from the United States are likely
to divert even more products toward Europe, while making EU exports less
competitive. Yet again, in 2025, most EU trade defense cases involved chemical
products. In this challenging environment, EU trade policy needs to step up: we
need fast, decisive action against unfair practices to protect European
production against international trade distortions. And we need more free trade
agreements to access growth market and secure input materials. “Open but not
naïve” must become more than a slogan. It must shape policy.
> Our producers comply with the strictest safety and environmental standards in
> the world. Yet resource-constrained authorities cannot ensure that imported
> products meet those same standards.
Europe is also struggling to enforce its own rules at the borders and online.
Our producers comply with the strictest safety and environmental standards in
the world. Yet resource-constrained authorities cannot ensure that imported
products meet those same standards. This weak enforcement undermines
competitiveness and safety, while allowing products that would fail EU scrutiny
to enter the single market unchecked. If Europe wants global leadership on
climate, biodiversity and international chemicals management, credibility starts
at home.
Regulatory uncertainty adds to the pressure. The Chemical Industry Action Plan
recognizes what industry has long stressed: clarity, coherence and
predictability are essential for investment. Clear, harmonized rules are not a
luxury — they are prerequisites for maintaining any industrial presence in
Europe.
This is where REACH must be seen for what it is: the world’s most comprehensive
piece of legislation governing chemicals. Yet the real issues lie in
implementation. We therefore call on policymakers to focus on smarter, more
efficient implementation without reopening the legal text. Industry is facing
too many headwinds already. Simplification can be achieved without weakening
standards, but this requires a clear political choice. We call on European
policymakers to restore the investment and profitability of our industry for
Europe. Only then will the transition to climate neutrality, circularity, and
safe and sustainable chemicals be possible, while keeping our industrial base in
Europe.
> Our industry is an enabler of the transition to a climate-neutral and circular
> future, but we need support for technologies that will define that future.
In this context, the ETS must urgently evolve. With enabling conditions still
missing, like a market for low-carbon products, energy and carbon
infrastructures, access to cost-competitive low-carbon energy sources, ETS costs
risk incentivizing closures rather than investment in decarbonization. This may
reduce emissions inside the EU, but it does not decarbonize European consumption
because production shifts abroad. This is what is known as carbon leakage, and
this is not how EU climate policy intends to reach climate neutrality. The
system needs urgent repair to avoid serious consequences for Europe’s industrial
fabric and strategic autonomy, with no climate benefit. These shortcomings must
be addressed well before 2030, including a way to neutralize ETS costs while
industry works toward decarbonization.
Our industry is an enabler of the transition to a climate-neutral and circular
future, but we need support for technologies that will define that future.
Europe must ensure that chemical recycling, carbon capture and utilization, and
bio-based feedstocks are not only invented here, but also fully scaled here.
Complex permitting, fragmented rules and insufficient funding are slowing us
down while other regions race ahead. Decarbonization cannot be built on imported
technology — it must be built on a strong EU industrial presence.
Critically, we must stimulate markets for sustainable products that come with an
unavoidable ‘green premium’. If Europe wants low-carbon and circular materials,
then fiscal, financial and regulatory policy recipes must support their uptake —
with minimum recycled or bio-based content, new value chain mobilizing schemes
and the right dose of ‘European preference’. If we create these markets but fail
to ensure that European producers capture a fair share, we will simply create
new opportunities for imports rather than European jobs.
> If Europe wants a strong, innovative resilient chemical industry in 2030 and
> beyond, the decisions must be made today. The window is closing fast.
The Critical Chemicals Alliance offers a path forward. Its primary goal will be
to tackle key issues facing the chemical sector, such as risks of closures and
trade challenges, and to support modernization and investments in critical
productions. It will ultimately enable the chemical industry to remain resilient
in the face of geopolitical threats, reinforcing Europe’s strategic autonomy.
But let us be honest: time is no longer on our side.
Europe’s chemical industry is the foundation of countless supply chains — from
clean energy to semiconductors, from health to mobility. If we allow this
foundation to erode, every other strategic ambition becomes more fragile.
If you weren’t already alarmed — you should be.
This is a wake-up call.
Not for tomorrow, for now.
Energy support, enforceable rules, smart regulation, strategic trade policies
and demand-driven sustainability are not optional. They are the conditions for
survival. If Europe wants a strong, innovative resilient chemical industry in
2030 and beyond, the decisions must be made today. The window is closing fast.
--------------------------------------------------------------------------------
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* The ultimate controlling entity is CEFIC- The European Chemical Industry
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Tag - Biodiversity
Crops tailor-made using new gene-splicing techniques should face fewer
regulations than genetically modified organisms, EU negotiators agreed
Thursday.
Critics are calling it a GMO rebrand; proponents say they are bringing science
back in style.
The late-night negotiations — dragged across the finish line with the help of
the European Parliament’s far right — capped years of haggling over how to ease
the path for a new generation of gene-editing technologies developed since 2001,
when the EU’s notoriously strict regulations on GMOs were adopted.
The deal’s backers tout NGT’s potential to breed climate-resilient plants that
need less space and fertilizers to grow, and they argue the EU is already behind
global competitors using the technology. But critics fear the EU is opening the
door to GMOs and giving too much power to major seed corporations.
The agreement opens the door to “unlabelled — yet patented — GM crops and foods,
boosting corporate market power while undermining the rights of farmers and
consumers,” warned Franziska Achterberg of Save Our Seeds, an NGO opposing GMOs,
calling the deal a “complete sell-out.”
INNOVATION VS. CAPITULATION
European lawmakers, however, were responding to fears that outdated GMO rules
were holding back progress on more recent genomic tweaks with a lighter touch —
and throttling innovations worth trillions of euros.
Currently, most plants edited using new precision breeding technology — which
can involve reordering their DNA, or inserting genes from the same plant or
species — are covered by the same strict rules governing GMOs that contain
foreign DNA.
The deal struck by the EU’s co-legislators creates two classes for these more
recent techniques. “NGT1” crops — plants that have only been modified using new
tech to a limited extent and are thus considered equivalent to naturally
occurring strains — would be eligible for less stringent regulations.
In contrast, “NGT2” plants, which have had more genetic changes and traditional
GMOs will continue to face the same rules that have been in place for over 20
years.
Speaking before the final round of negotiations, Danish Agriculture Minister
Jacob Jensen argued that the bloc needs to have NGTs in its toolbox if it wants
to compete with China and the U.S., which are already making use of the new
tech.
The deal “is about giving European farmers a fair chance to keep up” echoed
center-right MEP Jessica Polfjärd, the lead negotiator on the Parliament’s side
of the deal. She added that the technology will allow for the bloc to “produce
more yield on less land, reduce the use of pesticides, and plant crops that can
resist climate change.”
Polfjärd had struggled to keep MEPs on the same page even as the bill advanced
into interinstitutional negotiations. Persistent objections from left-wing
lawmakers, including a key Socialist, forced her to embrace support of lawmakers
from the far-right Patriots for Europe, breaking the cordon sanitaire.
Martin Häusling, the Green parliamentary negotiator, called the result
miserable, saying it gives a “carte blanche for the use of new genetic
engineering in plants” that threatens GMO-free agriculture.
DAVID AND GOLIATH
In a hard-won victory for industry, the final legislation allows for NGT crops
to be patented.
For Matthias Berninger, executive vice president at the global biotech giant
Bayer, it’s just good business. “When we talk about startup culture in Europe …
we also need to provide reasonable intellectual property protections,” he said
in an interview.
Yet safeguards meant to prevent patent-holders from accumulating too much market
power don’t go far enough for Arche Noah. The NGO advocating for seed diversity
in Europe, warned of a “slow-motion collapse of independent breeding,
seed-diversity and farmer autonomy” if the deal makes it to law as is.
They have MEP Christophe Clergeau, the Parliament’s Social-Democrat negotiator
who led the last-ditch resistance. In an interview on Thursday morning, he gave
it five to 10 years before small breeders have disappeared from the bloc and
farmers are “totally dependent” on the likes of Bayer and other huge companies.
(Berninger said Bayer doesn’t want to inhibit small breeders by enforcing
patents on them.)
The deal now needs to be endorsed by the Parliament and the Council of the EU
before the new rules are adopted.
At the end of the day, it’s up to consumers to pass judgment, DG SANTE’s food
safety and innovation chief Klaus Berend said Thursday, appearing at the
POLITICO Sustainable Future Summit directly before the late-night negotiations
began.
“We know that in Europe, the general attitude toward genetically modified
organisms and anything around it is rather negative,” he cautioned. The key
question for new genomic techniques is “how will they be accepted by consumers?”
Their acceptance, Berend added, “is not a given.”
Rebecca Holland contributed to this report.
BRUSSELS — The European Commission has unveiled a new plan to end the dominance
of planet-heating fossil fuels in Europe’s economy — and replace them with
trees.
The so-called Bioeconomy Strategy, released Thursday, aims to replace fossil
fuels in products like plastics, building materials, chemicals and fibers with
organic materials that regrow, such as trees and crops.
“The bioeconomy holds enormous opportunities for our society, economy and
industry, for our farmers and foresters and small businesses and for our
ecosystem,” EU environment chief Jessika Roswall said on Thursday, in front of a
staged backdrop of bio-based products, including a bathtub made of wood
composite and clothing from the H&M “Conscious” range.
At the center of the strategy is carbon, the fundamental building block of a
wide range of manufactured products, not just energy. Almost all plastic, for
example, is made from carbon, and currently most of that carbon comes from oil
and natural gas.
But fossil fuels have two major drawbacks: they pollute the atmosphere with
planet-warming CO2, and they are mostly imported from outside the EU,
compromising the bloc’s strategic autonomy.
The bioeconomy strategy aims to address both drawbacks by using locally produced
or recycled carbon-rich biomass rather than imported fossil fuels. It proposes
doing this by setting targets in relevant legislation, such as the EU’s
packaging waste laws, helping bioeconomy startups access finance, harmonizing
the regulatory regime and encouraging new biomass supply.
The 23-page strategy is light on legislative or funding promises, mostly
piggybacking on existing laws and funds. Still, it was hailed by industries that
stand to gain from a bigger market for biological materials.
“The forest industry welcomes the Commission’s growth-oriented approach for
bioeconomy,” said Viveka Beckeman, director general of the Swedish Forest
Industries Federation, stressing the need to “boost the use of biomass as a
strategic resource that benefits not only green transition and our joint climate
goals but the overall economic security.”
HOW RENEWABLE IS IT?
But environmentalists worry Brussels may be getting too chainsaw-happy.
Trees don’t grow back at the drop of a hat and pressure on natural ecosystems is
already unsustainably high. Scientific reports show that the amount of carbon
stored in the EU’s forests and soils is decreasing, the bloc’s natural habitats
are in poor condition and biodiversity is being lost at unprecedented rates.
Protecting the bloc’s forests has also fallen out of fashion among EU lawmakers.
The EU’s landmark anti-deforestation law is currently facing a second, year-long
delay after a vote in the European Parliament this week. In October, the
Parliament also voted to scrap a law to monitor the health of Europe’s forests
to reduce paperwork.
Environmentalists warn the bloc may simply not have enough biomass to meet the
increasing demand.
“Instead of setting a strategy that confronts Europe’s excessive demand for
resources, the Commission clings to the illusion that we can simply replace our
current consumption with bio-based inputs, overlooking the serious and immediate
harm this will inflict on people and nature,” said Eva Bille, the European
Environmental Bureau’s (EEB) circular economy head, in a statement.
TOO WOOD TO BE TRUE
Environmental groups want the Commission to prioritize the use of its biological
resources in long-lasting products — like construction — rather than lower-value
or short-lived uses, like single-use packaging or fuel.
A first leak of the proposal, obtained by POLITICO, gave environmental groups
hope. It celebrated new opportunities for sustainable bio-based materials while
also warning that the “sources of primary biomass must be sustainable and the
pressure on ecosystems must be considerably reduced” — to ensure those
opportunities are taken up in the longer term.
It also said the Commission would work on “disincentivising inefficient biomass
combustion” and substituting it with other types of renewable energy.
That rankled industry lobbies. Craig Winneker, communications director of
ethanol lobby ePURE, complained that the document’s language “continues an
unfortunate tradition in some quarters of the Commission of completely ignoring
how sustainable biofuels are produced in Europe,” arguing that the energy is
“actually a co-product along with food, feed, and biogenic CO2.”
Now, those lines pledging to reduce environmental pressures and to
disincentivize inefficient biomass combustion are gone.
“Bioenergy continues to play a role in energy security, particularly where it
uses residues, does not increase water and air pollution, and complements other
renewables,” the final text reads.
“This is a crucial omission, given that the EU’s unsustainable production and
consumption are already massively overshooting ecological boundaries and putting
people, nature and businesses at risk,” said the EEB.
Delara Burkhardt, a member of the European Parliament with the center-left
Socialists and Democrats, said it was “good that the strategy recognizes the
need to source biomass sustainably,” but added the proposal did not address
sufficiency.
“Simply replacing fossil materials with bio-based ones at today’s levels of
consumption risks increasing pressure on ecosystems. That shifts problems rather
than solving them. We need to reduce overall resource use, not just switch
inputs,” she said.
Roswall declined to comment on the previous draft at Thursday’s press
conference.
“I think that we need to increase the resources that we have, and that is what
this strategy is trying to do,” she said.
LONDON — It was June 2019, and the president of the United States was taking tea
with the future British king.
The meeting between Donald Trump and then Prince Charles was scheduled to last
15 minutes. It stretched to an hour and a half.
Trump could barely get a word in edgeways. Charles did “most of the talking,”
the president told a TV interviewer the day after they met.
One topic dominated. “He is …” Trump said, hesitating momentarily, “… he is
really into climate change.”
Without global action on the climate, Charles wrote back in 2010, the world is
on “the brink of potential disaster.” At the London royal residence Clarence
House during Trump’s first U.K. state visit, face-to-face with its most powerful
inhabitant, Charles decided to speak on behalf of the planet.
It was tea with a side of climate catastrophe.
Six years on, the stage is set for Charles — now king — to try to sway the
president again. A second term Trump — bolder, brasher, and no less destructive
to global efforts to tackle climate change — is heading back to the U.K. for an
unprecedented second state visit and to another meeting with the king. They meet
at Windsor Castle on Wednesday.
In the years between the two visits — with extreme weather events, wildfires and
flooding increasingly attributed to a changing climate — Charles’ convictions
have only strengthened, say those who know him well.
“His views have not changed and will not change. If anything I think he feels
it, probably, more strongly than ever,” said the broadcaster Jonathan Dimbleby,
a friend and biographer of the king. “It seems self-evident to me, therefore,
that he would regard President Trump’s attitude towards climate change and the
environment as potentially calamitous.”
But stakes are higher for the king in 2025 than in 2019. The meeting represents
an extraordinary influencing opportunity for a monarch who has spent his life
deploying “soft power” in the service of cherished environmental causes. But now
he is head of state, any overtly political conversation about climate change
risks stress-testing the U.K.’s constitutional settlement between government and
monarch.
Charles has a duty, says constitutional expert Craig Prescott, to “support the
[elected] government of the day in what they want to achieve in foreign
relations.”
And “in a broad sense,” he added, “that means ‘getting on the good side of
Trump.’”
The meeting between Donald Trump and then Prince Charles was scheduled to last
15 minutes. It stretched to an hour and a half. | Pool Photo by Toby Melville
via Getty Images
Labour’s focus on an ambitious green transition, though, gives the king some
leeway to speak in favor of international climate action. Both Dimbleby and Ian
Skelly, a former speechwriter for Charles who co-wrote his 2010 book Harmony,
expect him to do exactly that.
“I would be astonished if in this meeting, as at the last meeting , he does not
raise the issue of climate change and biodiversity in any chance he has to speak
privately to Trump,” said Dimbleby.
The king will be “diplomatic,” Dimbleby added, and would heed his
“constitutional duty,” avoiding “saying anything that will allow Trump to think
there is a bus ticket between him and the British government. … But he won’t
avoid the issue. He cares about it too much.”
“He knows exactly where the limits are,” said Skelly. “He’s not going to start
banging the table or anything. … He will outline his concerns in general terms,
I have no doubt about that — and perhaps warn the most powerful person in the
world about the dangers of doing nothing.”
Buckingham Palace and Downing Street declined to comment when asked whether the
king would raise climate with Trump, or whether this has been discussed in
preparations for the state visit.
HAVE YOU READ MY BOOK, MR. PRESIDENT?
In the time since that tea at Clarence House, the President has shown no sign
that Charles’ entreaties on the part of the planet had any impact. (And they
didn’t have much effect at the time, by one insider’s account. Trump complained
the conversation “had been terrible,” wrote former White House Press Secretary
Stephanie Grisham in her memoir. “‘Nothing but climate change,’ he groused,
rolling his eyes.”)
The U.S. has once again withdrawn from the Paris climate accords. Trump’s
Department of Energy has rejected established climate science. America’s fossil
fuel firms and investors — some of whom helped Trump get elected — have been
invited to “Drill, baby, drill.”
With America out of the fight, the world’s chances of avoiding the direst
consequences of climate change have taken a serious blow.
Charles, on the other hand, has only grown more convinced that climate change,
unchecked, will cause “inevitable catastrophes,” as he put it in Harmony, his
cri-de-coeur on saving the planet.
Dimbleby predicted that, this time around, one subtle way allowing the king to
make his point would be to gift Trump a copy of that book — a treatise on
environmentalism, traditional wisdom and sustainability that diagnoses “a
spiritual void” in modern societies, a void which has “opened the way for what
many people see as an excessive personal focus.”
“I’m sure [the king] won’t let [Trump] out of his sight before giving him a
copy,” said Dimbleby. Chinese Premier (and Trump’s main geopolitical rival) Xi
Jinping already has a copy, said Skelly.
But the meeting comes at a time when Prime Minister Keir Starmer — boxed in
politically by the need to keep the U.S. on side for the sake of trade, Ukraine
and European security — has avoided openly criticizing the Trump
administration’s attacks on climate science or its embrace of fossil fuels.
His government will not want the king to say or do anything that upsets
transatlantic relations. Even when the president, sitting next to Starmer,
trashed wind energy — the main pillar of U.K. decarbonization plans — on a July
visit to his Turnberry golf course in Scotland, the prime minister mustered no
defense beyond quietly insisting the U.K. was pursuing a “mix” of energy
sources.
If Trump starts railing against windmills again in his chat to the king, he
might get a (slightly) more robust response, predicted Skelly. “The response to
that will be: ‘What else are we going to do without destroying the Earth?’
That’s the question he’ll come back with, I’d imagine.”
HOW TO TALK TO TRUMP ABOUT CLIMATE
Some who have worked with Trump think that, because of the unique place Britain
and the royals occupy in his worldview, Charles stands a better chance than most
in getting the president to listen.
“President Trump isn’t going to become an environmentalist over a cup of tea
with the king. But I think he’ll definitely hear him out — in a way that maybe
he wouldn’t with other folks,” said Michael Martins, founder of the firm Overton
Advisory, who was a political and economic specialist at the U.S. embassy in
London during the last state visit.
“He likes the pageantry. He likes the optics of it. … Engaging with a king,
Trump will feel he’s on the same footing. He will give him more of a hearing
than if it was, I don’t know … Ed Miliband.”
Trump has even declared his “love” for Charles.
The royal admiration comes from Trump’s mother. Scottish-born Mary Anne Trump
“loved the Queen,” Trump said in July. The ratings-obsessed president appears to
consider the late monarch the ultimate TV star. “Whenever the queen was on
television, [my mother] wanted to watch,” he said during July’s Turnberry
visit.
The king could benefit from an emotional link to First Lady Melania Trump, too.
She was present at the 2019 meeting and sat next to Charles at the state banquet
that year. In her 2024 memoir, Melania says they “engaged in an interesting
conversation about his deep-rooted commitment to environmental conservation.”
She and Trump “exchange letters with King Charles to this day,” Melania wrote.
TAKING TEA AT THE END OF THE WORLD
The king will have plenty of chances to make his case.
A state visit provides “quite a lot of time to talk” for monarch and president,
said one former senior British government official, granted anonymity to discuss
the royals and their relationship with government.
There will be a state banquet plus at least one private meeting in between, they
said. Charles may also be able to sneak some choice phrases into any speech he
gives at the banquet.
Trump’s chief U.K. political ally is Nigel Farage, whose anti-net-zero Reform
UK currently lead opinion polls. | John Keeble/Getty Images
The king receives regular briefing papers from the Foreign Office. As the
meeting looms, the same person suggested, he may be preparing thoughts on how to
combine a lifetime’s campaigning and reading with those briefings, to shape the
opportunity to lobby a president.
“He will be reading his foreign policy material with even more interest than
normal. He will probably be thinking about whether there is any way in which he
can pitch his arguments to Trump that will shift him — a little bit — toward
putting his shoulder to the climate change wheel,” the former senior official
said.
“He won’t say: ‘You, America, should be doing stuff.’ He will say,
‘Internationally I think it is important we make progress on this and we need to
be more ambitious.’ Or he might express concern about some of the impacts of
climate change on global weather and all these extreme weather events.”
However he approaches it, 2019 showed how tough it is to move the dial.
After that conversation, Trump told broadcaster Piers Morgan that he thought
Charles’ views were “great” and that he had “totally listened to him.” But then
he demonstrated that — on the crucial points of how fossil fuels, carbon
emissions and climate change are affecting the planet — he totally hadn’t.
“He wants to make sure future generations have climate that is good climate, as
opposed to a disaster,” Trump said. “And I agree,” he added, before promptly
pivoting to an apparent non-sequitur about the U.S. having “crystal clean”
water.
It was a typically Trumpian obfuscation. Asked about the king’s views during the
Turnberry visit, Trump said: “Every time I met with him, he talked about the
environment, how important it is. I’m all for it. I think that’s great.”
In nearly the same breath, he ranted about wind energy being “a disaster.”
GOOD LUCK, CHARLIE
“It is difficult, if not impossible, to see [Trump] change his views on climate
change, because they’re not informed by his understanding of the science or
consequences, but rather by naked politics,” said leading U.S. climate scientist
Michael Mann in emailed remarks.
And Trump will come to the meeting prepared, said Martins, the former U.S.
Embassy official.
“Trump will receive the full briefing on the king’s views on environment. He
won’t be going into that blind. He’ll know exactly what the king has said over
his career and what his views are on it and how it affects American interests. I
don’t anticipate him being surprised by anything the king says.”
He added: “Bashing net zero and President Biden … gets [Trump] political
wins.”
To Charles’ long-standing domestic critics, it all highlights the pointlessness
of his position.
Donald Trump has even declared his “love” for King Charles III. | Pool Photo by
Richard Pohle via Getty Images
“He is bound by these constitutional expectations that he does nothing that will
upset the apple cart [in U.K./U.S. relations],” said Graham Smith, chief
executive of campaign group Republic, which calls for the abolition of the
monarchy. “If he was elected, he’d have a lot more freedom to say what he
actually wants.”
“Soft power is a highly questionable concept,” added Smith. It’s only useful, he
argued, when backed by something Charles lacks and Trump has by the bucket-load:
“Hard power.”
And time may be running out for Charles to deploy even soft power in the climate
fight.
Trump’s chief U.K. political ally is Nigel Farage, whose anti-net-zero Reform
UK currently lead opinion polls. If British voters pick Reform at the next
election, Charles’ potential advocacy would be restrained by a government
opposed to action on climate change.
So how far will Charles go to seize his moment?
He wrote in Harmony: “If we continue to be deluded by the increasingly
irresponsible clamour of sceptical voices that doubt man-made climate change, it
will soon be too late to reverse the chaos we have helped to unleash.” He feared
“failing in my duty to future generations and to the Earth itself” if he did not
speak up.
Skelly, the former speechwriter who co-wrote the book, predicted that Charles
would walk a fine diplomatic line — but was “not someone to sit on his hands or
to remain silent.”
“He was warning about these things 30 years ago and nobody was listening. … He
feels increasingly frustrated that time is running out.
“I’d love to be a fly on the wall — because it will be a fascinating
conversation.”
BRUSSELS — French President Emmanuel Macron says a new law may be required to
allow more wild wolves to be shot in France, taking advantage of looser EU
protections of the predators.
“We’re not going to let the wolf develop and go into [areas] where it competes
with our activities,” Macron said during a trip to Aveyron on Thursday,
referring to wolf attacks on farmers’ livestock. “And so that means that we
must, as we say modestly, cull more of them.”
He said that people “who invent rules and who don’t live with their animals in
places where there are bears or wolves should go and spend two nights there.”
Reports of wolf attacks on livestock in France have risen over the past decade
and a half, with more than 10,000 reported annual deaths in recent years.
European lawmakers in May greenlit a proposal amending the European Union
Habitats Directive, moving the wolf from the list of “strictly protected” to
“protected” species.
That makes it easier for farmers in the EU to shoot wolves that threaten their
herds. The directive will enter into force on July 14, giving countries until
January 2027 to implement the change in national law.
The highly-political push was led by the conservative European People’s Party as
part of a campaign to endear themselves to farmers ahead of last year’s European
elections. It became a personal project of European Commission President Ursula
von der Leyen, whose pet pony Dolly was killed by a wolf in 2022.
Green groups say relaxing protection rules is the wrong response.
Macron “is engaging in a rare level of populism by asserting completely false
things,” Jean-David Abel, head of the biodiversity network at France Nature
Environnement, told Franceinfo on Friday.
Dr. Ursula von der Leyen has never had a patient quite like the Green Deal — and
the treatment she’s prescribing for the viral politics infecting her landmark
policy is amputation.
Europe’s green agenda is under attack from a motley coalition of corporate
lobbyists, far-right rabble rousers and von der Leyen’s own political family,
the center-right European People’s Party (EPP).
Von der Leyen, the top EU executive and a medical doctor before she entered
politics, is adamant she wants to save the patient, even if that means removing
some of its minor limbs.
After all, von der Leyen considers the Green Deal one of her signal political
achievements.
“We’re standing firm by the European Green Deal. Climate change won’t go away,”
said European Commission Chief Spokesperson Paula Pinho.
Launched at the beginning of her first term as European Commission president in
2019, the Green Deal promised to completely overhaul the EU economy — slashing
climate-warming pollution to zero, reshaping agriculture, transport and energy,
and bringing industry, corporations and citizens into harmony with nature.
But last year’s EU election delivered an alternative right-wing majority in the
European Parliament — in addition to the centrist one that backed von der
Leyen’s second term. EPP President Manfred Weber has since been using that
right-leaning majority to target green legislation.
In response, von der Leyen has supported looser rules on car emissions,
stripped-down corporate regulations and redirected green funds — to name a few
items.
But thus far, the Green Deal’s core — a net-zero drive for 2050 and the laws to
deliver it — has not changed. And that’s von der Leyen’s strategy.
“We’re standing firm by the European Green Deal. Climate change won’t go away,”
said European Commission Chief Spokesperson Paula Pinho. | Oliver Matthys/EPA
“We’re in a very different place than we were at the beginning of the first
mandate” in 2019, said a Commission official who is familiar with von der
Leyen’s thinking and was granted anonymity to protect their relationship. “[The
president] remains committed to the Green Deal, it just now has to incorporate
some of these changed realities.”
SLIMMING DOWN
In 2020, von der Leyen said the Green Deal was about “much more than cutting
emissions.” Yet EU officials and von der Leyen’s advisers now say her vision has
shifted away from an all-encompassing drive for sustainability on every level.
While some of those broader goals remain, the emphasis is now on preserving what
von der Leyen views as the core of the Green Deal: its climate change laws and
the EU’s efforts to stamp out its greenhouse gas pollution by 2050.
This is closer to what Weber is prepared to accept as well.
That shift has guided von der Leyen in making compromises on a flock of
environmental rules — often under the guise of easing the bureaucratic burden on
companies.
“Simplification is in the interest of the European Green Deal. If it gets too
complex, it won’t be done,” Pinho said.
The Commission has binned requirements for companies to report on their
environmental impacts and exposure to climate risks. It has watered down a ban
on the sale of combustion engine vehicles by 2035. It has killed a law
controlling pesticides. The list could go on.
Meanwhile, the prospect of an attempt to regulate carbon pollution from
agriculture — a major emitter — has faded.
Frustration has been mounting among those political groups that want to preserve
a full-bodied vision of the Green Deal. They argue that the climate, nature and
corporate responsibility drives are all interlinked, and that companies and
citizens need to be given a clear sense of direction.
Meanwhile, the impacts of spiraling declines in biodiversity, natural habitats
and the stability of the climate grow worse by the day.
It has watered down a ban on the sale of combustion engine vehicles by 2035. |
Filip Singer/EPA
“All this demonization of the climate policies … creates a lot of uncertainty,”
said Vula Tsetsi, co-chair of the European Green Party. It is von der Leyen’s
role, she said, “to defend what for her has been so important in the previous
legislation, meaning the Green Deal. And she should not give up.”
Last Friday, von der Leyen seemed to make her most dramatic concession yet to
Weber’s demands. After the EPP and far-right groups pushed the Commission to
ditch an anti-greenwashing measure, the EU executive seemed to indicate it would
withdraw the bill.
An enormous row ensued. Centrist and center-left parties accused von der Leyen
of being subservient to Weber and the far right’s anti-green agenda.
“VDL needs to get EPP in line,” said Socialist European Parliament member Tiemo
Wölken, who worked on the law, using the Brussels nickname for von der Leyen.
The European Parliament’s biggest group is trying to “kill everything related to
the sustainability agenda,” he added.
But in a twist, it turned out the Commission hadn’t meant it, or misspoke — it
wasn’t clear.
And von der Leyen’s position, as POLITICO reported on Tuesday, is that she
stands by the proposal, as long as the greenwashing rules don’t apply to the
smallest companies.
But even as that conflict rumbles on, a new, direct attack on the Green Deal’s
core climate mission is gathering steam.
Next week the Commission is to present its 2040 climate target, but a coalition
of countries led by France is pushing to stop the goal from affecting more
near-term climate efforts. That could further delay EU attempts to establish a
critical milestone, which is already far behind schedule — and weaken other
climate efforts in the process.
The EPP also has its grumbles about the 2040 target, seeking more flexibility on
how countries can reach their goals.
The Commission is listening. According to a draft of the EU executive’s 2040
proposal, countries will be allowed to outsource some emissions cuts to poorer
nations. Notably, however, von der Leyen’s preferred 90 percent emissions-cut
target remains — another concession made to save the overall goal.
What will von der Leyen do if the virus enters the body? Leeches? Or euthanasia?
Louise Guillot contributed reporting from Brussels.
The European Commission set off a political cluster bomb Friday when it suddenly
declared it was killing a relatively minor rule on corporate greenwashing.
But why did killing this little-known law — which would force companies to back
up environmental claims with verifiable evidence— cause such an almighty stink,
and why now?
The answer may lie in months of rising pressure, in which right-wing forces have
used their increased influence in Brussels to relentlessly chip away at EU green
rules.
Leading this anti-green push has been the center-right European People’s Party,
the largest force in the European Parliament. Often opposing it have been the
remaining partners in the once-powerful, now-enfeebled centrist bloc that
includes the center-left Socialists & Democrats, liberal Renew Group, and the
Greens.
Two days before the Commission said it was killing the Green Claims Directive,
the EPP sent a letter to the Commission saying it wanted the law dead. The
Commission seemed to capitulate without a fight, feeding a growing sense among
the center-left bloc that the EPP is controlling not just Parliament but also
the Commission.
Subsequent developments have cast doubt on whether the Commission even really
meant to announce it was killing the law, or whether the spokesperson had made a
mistake.
But that didn’t matter. The pressure cooker had blown its top, and the S&D,
Renew and the Greens were steaming mad.
“We are on the brink of an institutional crisis,” Valérie Hayer, chair of the
Renew Europe group, told POLITICO.
Months of failure to influence Brussels policy had finally caught up with them.
THE GREEN DEAL BACKLASH
Their frustrations can be traced back to early last year, at the tail end of the
Green Deal Mandate.
The European Green Deal, a huge package of environmental reforms covering
climate, biodiversity, pollution, agriculture, energy efficiency, recycling, and
more, defined Ursula von der Leyen’s first term as president of the Commission.
She launched it in late 2019 when Greta Thunberg was at peak popularity and the
climate crisis was considered the world’s great existential threat. The Green
Deal had support across ideological lines.
The Green Deal had support across ideological lines. | Oliver Hoslet/EPA
Russia’s invasion of Ukraine in 2022 shifted attention away from climate, but it
was the perhaps the farmers’ protests — in part against EU green rules — of late
2023 and early 2024 that marked the real turning point. Looming European
elections, in which the populist right was projected to make big gains, prompted
the EPP to cast itself as the party of farmers that would protect Europe’s rural
economy from environmental overreach.
The Nature Restoration Law, designed to help restore Europe’s depleted
biodiversity, was the EPP’s first target. They succeeded in watering this down,
and would have killed it altogether if Austria’s environment minister hadn’t
gone rogue. The EPP did, however, succeed in killing rules that would have put
limits on pesticide use.
European elections in June brought a more right-wing Parliament, in which the
EPP found itself in a position to choose to form a majority with either hard-
and far-right groups, or with the traditional centrist block. Without the EPP,
neither side had the numbers.
In this new environment, the EPP’s next target was anti-deforestation rules,
which it tried and failed to water down with the help of far-right groups —
drawing accusations of breaching the cordon sanitaire, the unofficial agreement
among centrist parties not to collaborate with the far right.
ALL ABOARD THE OMNIBUS
Then came von der Leyen’s first omnibus simplification bill.
Proposed at the behest of member countries and industry and backed by the EPP,
the awkwardly-named law opened up a number of green regulations for businesses,
with the goal of reducing red tape. The draft proposal, released in February,
was a bonfire of green regulation, slashing the content and reducing the scope
of the laws. And it started a trend.
Over the intervening few months, the Commission, EU countries, and right-leaning
groups in Parliament have targeted an expanding list of green rules and
policies, including through more omnibus simplification bills.
Some of these measures have originated with the EPP in Parliament, some from
within the Commission, and others from national governments — reflecting
increased influence of pro-business, anti-green sentiment across EU
institutions.
Some moves affecting green policies have included: cutting green regulations for
farmers; watering down laws on soil health; downgrading the protection status of
wild wolves; reducing the scope of chemical safety regulations; reducing the
scope of the carbon border tax; allowing billions in Covid-19 relief money
earmarked for climate projects to go to defense instead; blocking the use of the
term “Green Deal” in a Parliament report on water resilience; criticizing use of
EU money to fund green NGOs; watering down greenwashing laws; continued attacks
on anti-deforestation and forest monitoring laws.
The list goes on.
Mostly these have been at the less meaty end of the Green Deal, and have not
affected the core promise of slashing greenhouse gas emissions to create a
climate-neutral Europe by 2050.
But two changes stand out. One is the Commission’s decision to cave in to
industry pressure for leniency on this vehicle year’s emission targets, that
were meant to act as a milestone along the route to the 2035 ban on combustion
engines — and a softening on the scope of the ban itself.
“We are on the brink of an institutional crisis,” Valérie Hayer, chair of the
Renew Europe group, told POLITICO. | Ronald Wittek/EPA
The other is the Commission’s draft plan to allow the use of carbon credits
overseas to meet the EU’s 2040 climate targets.
Pretty much all of these policies have been opposed by the Greens and S&D and,
to a lesser extent, the centrist Renew — groups which held more sway in previous
mandates.
Which may explain the eruption of frustrations this week.
All 27 European Union member countries have agreed to push for radical cuts to
ethical supply chain rules, setting the stage for tense negotiations with other
EU institutions later this year.
It continues a growing trend of cutting back environmental laws to reduce the
regulatory burden on business and boost the bloc’s sluggish economy.
On Monday evening, EU ambassadors endorsed the Council of the EU’s position on
the first omnibus simplification bill, a proposal for sweeping cuts to EU green
rules that is one of the first major bills of Ursula von der Leyen’s second term
as European Commission president.
Green groups and some European lawmakers already considered the Commission’s
original proposal too weak — now, member countries want it to be even laxer.
The Council’s final position adopts a French proposal to just ask companies with
more than 5,000 employees and €1.5 billion in net turnover to police their
supply chains for environmental and human rights abuses. The threshold on the
current proposal is 1,000 employees and turnover of €450 million.
If endorsed by the EU as a whole, this would mean that fewer than 1,000 European
companies would be subject to the law, called the Corporate Sustainability Due
Diligence Directive.
EU countries in the Council also agreed that companies should only have to
assess their direct suppliers — and not their entire supply chain, as originally
stipulated. They also want to postpone the deadline by which EU countries must
transpose the directive into national law by a year.
Denmark, which will take on the presidency of the Council of the EU in July,
will run negotiations with the European Parliament and Commission on this.
It comes just days after the Commission announced it would kill
anti-greenwashing legislation days before negotiations on the law with
Parliament and Council were due to conclude, causing uproar among some groups in
Parliament.
A clear message flowed through the halls of the third United Nations Ocean
Conference (UNOC3) in Nice last week: the ocean is in crisis. The ocean covers
over 70 percent of our planet and is essential to all life on Earth. It is a
vital source of biodiversity, and marine ecosystems that support the livelihoods
and cultures of billions of people around the world. It cools and regulates our
climate. And yet this vast resource, much of which is still unseen or unknown,
is transforming at an alarming pace. “Ecosystems are threatened, coral reefs are
bleaching faster than ever before, cyclones are more intense than ever,” said
the president of France, Emmanuel Macron, in his opening remarks. “The globe is
burning, our oceans are boiling.”
> The ocean covers over 70 percent of our planet and is essential to all life on
> Earth. It is a vital source of biodiversity, and marine ecosystems that
> support the livelihoods and cultures of billions of people around the world.
Ten years on from the Paris Agreement, UNOC3 — co-hosted by France and Costa
Rica — sought to catalyze further action and policy commitments toward
protecting our ocean. This major global event brought together ocean
stakeholders from intergovernmental organizations, civil society, academic
institutions, and Indigenous and local communities, among others, to share
ideas, insights and ongoing projects in support of Sustainable Development Goal
(SDG) 14: Life Below Water.
In Nice’s Palexpo, rebranded for the conference as “The Whale”, the European
Commission hosted the European Digital Ocean Pavilion, implemented by Mercator
Ocean International. The Pavilion formed a central hub for the European ocean
community, while showcasing cutting-edge EU assets and technologies for ocean
observation. “Through state-of-the-art simulations, multimedia screens and
interactive installations, visitors could visualize ocean processes, explore
‘what-if’ scenarios, and better understand the ocean’s vital signs,” said
Elisabeth Hamdouch-Fuehrer, deputy head of earth observation at the European
Commission.
Mercator Ocean, Philippe Fitte
The Pavilion was split into three sections, each highlighting the EU’s progress
toward a sustainable blue future. INSPIRE hosted daily forums on a broad range
of ocean topics, connecting scientists, policymakers and the public in
discussions on major ocean challenges and the inspiring solutions working to
solve them. ENGAGE took visitors on an immersive journey through the ocean that
combined ocean knowledge, art pieces and ocean monitoring technology. DECIDE
offered a hands-on experience of Europe’s digital ocean revolution, in a command
center filled with screens visualizing the past, present and future conditions
of the ocean.
These simulations were powered by a revolutionary technology: the European
Digital Twin of the Ocean (EU DTO). This cutting-edge digital replica provides
real-time simulations of ocean dynamics and potential future changes — whether
from harmful impacts like plastic pollution or the effects of mitigation
policies. The EU DTO draws on the EU’s extensive ocean data resources, a
comprehensive marine observation network that includes Copernicus satellite
data, EMODnet data produced by underwater autonomous drones, and in-situ sensors
across the world’s seas and and numerical models. Using powerful,
state-of-the-art AI-driven modelling, the EU DTO takes this data and creates —
in seconds— intricate ocean simulations.
> This cutting-edge digital replica, , provides real-time simulations of ocean
> dynamics and potential future changes — whether from harmful impacts like
> plastic pollution or the effects of mitigation policies.
On the opening day of the conference, Ursula von der Leyen, president of the
European Commission, visited the European Digital Ocean Pavilion to experience
first-hand the technology she announced three years ago in Brest. “Today we
proudly present the first demonstration version,” said von der Leyen. “It’s an
amazing tool that helps us better understand the ocean, from pollution to
navigation but also from risk to our coasts to biodiversity — you name it.”
The EU DTO’s arrival brings significant advances to European and global ocean
management. It is a fundamental pillar supporting the European Ocean Pact, the
EU’s strategic framework for ocean sustainability leading up to 2029, which
seeks to promote the health, productivity and resilience of the ocean and
support European coastal communities into the future. The EU DTO’s real-time
monitoring, predictions and scenario testing can transform insights on ocean
health into concrete action, supporting evidence-based policies that lead to
meaningful change. “We have in Europe a lot of data and a lot of excellent
science, and the Digital Twin Ocean is going to be the machinery through which
we will bring this knowledge in an actionable state here and now,” said the
policy officer for the Directorate-General for Maritime Affairs and Fisheries
(DG MARE), Zoe Konstantinou.
Mercator Ocean, Philippe Fitte
Mercator Ocean International has a scientific legacy in the field of operational
oceanography, working at the forefront of digital ocean model development for
over three decades. In a major announcement of the week, Mercator Ocean
International was took a step closer to transitioning into an intergovernmental
organization. This transition will establish Mercator International Centre for
the Ocean as a global platform that provides scientific ocean intelligence and
digital ocean services to its member states, and supports of international
commitments. “Addressing these challenges requires international collaboration
and governance to deliver, access to ocean information that is really
trustworthy,” said Pierre Bahurel, director general of Mercator Ocean
International. “We are ready to support you in the decisions you have to make
and offer you digital knowledge and services that you can trust.”
> Mercator Ocean International has a scientific legacy in the field of
> operational oceanography, working at the forefront of digital ocean model
> development for over three decades.
During the week, the Digital Ocean Pavilion showcased several key international
ocean monitoring projects hosted by Mercator Ocean International. These included
the OceanPrediction Decade Collaborative Centre (DCC), a global platform aiming
to advance coordinated ocean forecasting and build a “Predicted Ocean”
— designed to be a transformative outcome of the UN Decade of Ocean Science. A
part ofthis initiative is the OPERA project, a program dedicated to advancing
ocean science and innovation in sub-Saharan Africa, while the Ocean Prediction
for Costa Rica project, launched in March 2025, will boost forecasting in Costa
Rica particularly around Cocos Island National Park, a UNESCO World Heritage
Site. Together, these events illustrated the instrumental role of coordinated
ocean prediction in supporting climate resilience and sustainable development.
Though the challenges faced by the ocean are severe, the Digital Ocean Pavilion
highlighted the formidable capacity of European society in tackling them
together through collaboration. Charlina Vitcheva, director general of DG MARE,
urged everyone in the ocean community to continue their important work to better
understand the ocean. “Only then can we take the right policy actions, put the
right investments in the blue economy, and unleash the potential of marine
technologies.”
The EU’s Common Agricultural Policy (CAP) is grounded in the recognition that
people, land, and society are deeply interlinked. But today, that connection is
under strain. Farmers face mounting pressure from extreme weather, rising input
costs and increasing regulatory complexity. Against this backdrop, the upcoming
CAP reform is a pivotal moment, one that must deliver real outcomes to
future-proof European agriculture.
To do that, policymakers should focus on three clear priorities: enabling
co-investment between the public and private sectors; ensuring payments are
simpler and rewarding farmers for what really matters; and equipping farmers
with tailored support beyond payments. This is the foundation for a CAP that
truly supports food security, climate action, and farmer livelihoods, while
keeping food affordable for consumers.
By aligning around these priorities, the CAP can move beyond being just a
rulebook for farmers and become a framework that brings together everyone
involved in sustaining and shaping our food future, balancing agricultural
progress with care for the environment and our communities. At PepsiCo, we see
the impact of these policies up close, starting from the very first step of our
value chain. Across the EU, we work with over 800 farmers to source key
agricultural crops and ingredients, including potatoes, corn and oats. These
ingredients are the backbone of iconic brands like Lay’s, Doritos, and Quaker,
which rely on thriving farming communities and sustainable agricultural
practices. Their success is our success. And so is their sustainability.
But I can also see that today’s farmers face an uncertain future. With the EU
standing at a crossroads, we have to rethink how to support food security,
respond to climate impacts and deliver more equitable outcomes for farmers,
while keeping food affordable and accessible for consumers.
That’s why CAP reform matters now. Done right, the CAP can become a global model
for a public-private partnership that drives meaningful and measurable progress
across the full agri-food value chain.
On PepsiCo’s part, we remain committed to being a constructive partner in
support of a more competitive, resilient and sustainable food system — based on
regenerative agriculture. This approach uses science-based farming practices
that aim to restore ecosystems by improving soil health and fertility, reducing
emissions, enhancing water quality and protecting biodiversity while also
supporting farmer livelihoods. For example, in Jaén, southern Spain, we recently
launched ‘Viva Oliva’ to support local olive growers, many of whom have been
working in this historic trade for generations. Through this project, we’re
providing hands-on training from agronomy experts so that farmers can protect
the ecosystem more efficiently and conserve vital resources.
Crucially, these practices also create new opportunities, ensuring that farming
can continue to be a viable option for the next generation. In 2024 we sourced
100 percent of the olive oil for our Alvalle gazpacho brand from Jaén, securing
a high-quality local supply for Alvalle while strengthening the role of farmers
in our supply shed.
> We’re investing in innovative techniques that bring life back to the land
> because it is the right thing to do for our business, for the farmers we work
> with and for the planet.
Viva Oliva is just one of the many projects that’s helped us spread regenerative
agriculture across a total of 3.5 million acres (approximately 1.4 million
hectares) of farmland. Recently, we extended our target and are now aiming to
reach 10 million acres (around 4 million hectares) globally by 2030.
We’re also taking action further upstream through partnerships with fertilizer
companies like Yara, equipping farmers with precision tools to improve nutrient
efficiency, increase yields and lower the carbon footprint of their crops. This
collaboration supports approximately 1,000 farms across the EU and the UK that
supply key ingredients for Lay’s and Walkers, covering around 128,000 hectares.
By 2030 the partnership aims to reduce fertilizer production emissions by up to
80 percent and in-field fertilizer emissions by up to 20 percent, helping scale
regenerative practices while supporting farmer productivity.
> Recently, we extended our regenerative agriculture target and are now aiming
> to spread these practices across 10 million acres of farmland globally by
> 2030.
I know that we have the expertise and ambition to meet these goals, but we can’t
do it alone. To make this a reality, we need EU policymakers to deliver a
coherent and enabling regulatory framework that’s fit for purpose, based on
three guiding principles.
Firstly, policymakers must match ambition with investment. Strong public funding
is essential, but the CAP should be reimagined to enable co-investment through
blended finance models, where public and private capital work together to
accelerate impact. Private investment should be results driven, allowing trusted
private-sector partners, who operate at size and scale, to co-design solutions
with farmers.
Secondly, payments should be simpler and pay farmers for what really matters.
This requires rewarding farmers not just for compliance but also for delivering
real, measurable environmental benefits such as healthier soils, lower
emissions, cleaner water, and richer biodiversity. Farming is unlike most other
businesses, with income around 40 percent lower than non-agricultural income,1,
which is why CAP incentives must reflect the true costs farmers face, including
machinery upgrades and land-use shifts. And the system should incentivize
progress over perfection — farmers who are already taking action should be
compensated accordingly.
Thirdly, the CAP must recognize that farmers need support beyond payments.
Investing in climate information systems, knowledge sharing networks, rural
infrastructure and novel technologies will help accelerate and scale the
implementation of new techniques — while ensuring profitability. Travelling
across Europe to meet our teams on the ground, I see firsthand how local needs
differ, so farmers should also be free to choose the solutions that are best
suited to their region and crops to ensure policies are impactful.
> “Done right, the CAP can become a global model for a public-private
> partnership that drives meaningful and measurable progress across the full
> agrifood value chain.
Archana Jagannathan
And PepsiCo is committed to being part of that solution. Together with
like-minded partners, we’re fully committed to growing food in a way that
revitalizes the earth, supports farmer livelihoods, and feeds a growing
population.