Rachel Wolf is CEO of Public First and an author of the 2019 Conservative Party
manifesto.
“I went from Conservatives to Labour. Feel like I’ve been gaslit and lied to and
now I’m thinking, do you know what? Who hasn’t had a turn in office? I’m going
Reform because they haven’t had a shot. And I’m not being funny, they can’t do
any worse than what the past governments have done.” – Woman, 40s, Labour 2024,
now leaning Reform.
I hope no one reading this is surprised by Reform’s results in last week’s local
elections. They are the predictable result of the failures of the last decade.
There is no new magic Reform voter and no new problem politicians must figure
out how to tackle. They are the same people who “surprised” us in Brexit,
“surprised” us in 2019, and are “surprising” us now.
They voted for Conservatives, they voted for Labour, and the change they wanted
didn’t happen. On economics, they were the reason the Conservatives softened
economic policy and abandoned austerity, why Tees Valley Mayor Ben Houchen
supported the nationalization of his airport, why Labour had no problems with
promising rail nationalization, and why Nigel Farage is advocating to
nationalize British steel.
They are the people we have been writing about for the last decade.
They are not protest voters – they have a very reasonable case for not wanting
the incumbent parties – but they are understandably anti-political. In the 2024
election, Labour captured this anti-political vote, for just a moment —
bolstered by Tory failures — but it then immediately turned on them. Of course
it did. The problems these voters have are not with the Conservatives, but with
politicians.
But let’s also have a reality check – those who think this is all about core
economic policy or general “disillusionment” are kidding themselves. What do
these voters care about?
Immigration. They have consistently voted for a party that promised to lower it,
in every election since 2010 – and they have instead seen higher net migration,
and more boats crossing the Channel. Farage, they understandably feel, is the
only person who has any claim to consistency left (and it is Farage, not Reform
in general).
Yes, one of the reasons they dislike immigration is economic – they think it
depresses wages – but it’s not the only reason, and making them better off is
not going to make this problem disappear.
What should businesses care about? Three things.
First, Reform are now the opposition. What we mean by that is that they now
dictate the opposition narrative. They are the only people that the media, the
government, will respond to. If you want to change the terms of the debate,
Reform will be the ones who do it.
Reform UK leader Nigel Farage attends a post-election event at the Staffordshire
County Showground in Stafford, Britain, 02 May 2025. | Adam Vaughan/EPA-EFE
It is also likely the case that voters will increasingly think of them as the
opposition – which will in turn affect voting. Meanwhile, no left-leaning party,
despite plenty of latent support, has come close to owning opposition to the
government. All eyes, including Labour’s, are currently to the right.
Second, the government is going to react, and fast. They will, for example:
– Cut immigration and go after easy wins (such as international students).
– Backtrack more on DEI and other perceived “woke” initiatives.
– Feel under even greater pressure on any investment for climate (including the
electricity grid).
– Try and reboot the Boris Johnson-era policy of “leveling up” – and, if they
have any sense, they’ll focus on small-level improvements people will notice.
– Worry a lot about any pro-EU stances.
Third, Reform will make the running on a much wider playing field than the
government. Farage is a gifted politician who will jump on any row — any
inklings that the civil service, institutions, the law, even private businesses,
are going after Reform or their voters, and he will turn it into a national
story that will run and run.
Of course at some point soon, Reform will start facing more scrutiny.
Some will be on their policy positions. Let’s not overdo this – Labour did just
fine without much policy before the election – but any clear insanity will be
noticed. Reform will have to inch left on economics, make peace with supporting
the NHS, and avoid straying from net zero realism to climate denialism.
Some of its positions will be unserious, although we shouldn’t underestimate how
unserious, and how incapable of making any progress, voters see current
politicians. From their point of view, neither Labour nor the Conservatives can
get anything done.
Nevertheless, Reform must balance being anti-establishment underdogs while
leading the polls (and as of last week several councils) for nearly half a
decade. They’re not going to have it entirely easy.
So what happens now? The government will react. The immigration white paper is
just the start of a summer of pivots that this government will make – on energy,
the economy, health, you name it. If you want to understand how, you should pay
attention to exactly the same people you needed to understand for the last
decade.
Tag - U.K. election 2024
Tim Ross is POLITICO’s chief political correspondent for Europe and the U.K. His
most recent book, “Landslide: The Inside Story of the 2024 Election,” was
published in November.
A year after his historic election win in 1997, former British Prime Minister
Tony Blair remarked that the first thing government officials did when he got
the job was take away his passport.
“Seriously! Then they spend the rest of the time trying to take you traveling
around the world,” he said.
And since becoming British prime minister last July, Keir Starmer has found
himself in a very similar situation. Whisked up in the whirl of international
diplomacy, he’s been juggling the U.K.’s commitments to Ukraine, seeking to
reset relations with the EU and preparing for the return of U.S. President
Donald Trump.
In fact, Starmer has spent more time on foreign trips than any of his immediate
predecessors in their first six months in office, notching up 31 days in
overseas travel. That tally has increased since the start of the new year, and
Starmer is now set to join EU leaders for dinner in Brussels on Monday. Soon
enough, Downing Street officials hope, he’ll also be on a plane to meet Trump in
Washington.
Starmer’s clearly committed to the diplomatic part of the role, and with so many
international threats weighing on Britain’s economy, it’s hard to argue he’s
wrong. But the air miles come with a price tag of their own.
Politically, the prime minister risks being seen as an absentee, and has already
been warned he’ll be accused of “fleeing” the country in the face of poor
polling results. It’s an easy hit for opponents who want to portray him as out
of touch, and it’s one that even the moribund Conservatives won’t miss.
Then there’s the opportunity cost. Travel takes up vast amounts of a leader’s
limited time, and it’s tiring too.
There’s also the time consumed hosting world leaders at home in the U.K., who
come to see Starmer for lunch in No.10 or — in the case of France’s Emmanuel
Macron earlier this month — dinner at the prime minister’s official country
retreat of Chequers.
But it’s not as if he doesn’t have other work to do.
Starmer was elected with a landslide in July on a promise to rebuild Britain
after 14 years under the Conservatives. Years that saw the upheaval of Brexit,
two referendums, five prime ministers, a pandemic, a war in Ukraine, rocketing
immigration, a National Health Service on its knees, a self-inflicted market
meltdown and rampant inflation.
Could former prime minister Tony Blair get a recall? | Eddie Keogh/Pool/AFP via
Getty Images
Upon entering Downing Street, however, the Labour team were surprised at just
how much of the prime minister’s time was eaten up by diplomatic duties. Of
course, this is partly because Starmer’s former chief of staff Sue Gray failed
to prepare the new government for the realities of power. “There was no plan,”
one government aide said.
But since Morgan McSweeney, the mastermind behind the party’s election victory,
replaced Gray in October, he has instilled a missing sense of discipline at No.
10, shaping a clear strategic direction. With Starmer so focused on the
multiplying foreign crises, McSweeney has decided to mostly stay in London. He
rarely travels with the prime minister — though that’s also because the
government has a habit of veering off-course when he’s out of the country.
Downing Street’s strategy for managing these competing pressures has also
involved bolstering the prime minister’s team with old hands who know what
they’re doing — especially on foreign affairs. For example, when McSweeney asked
previous post-holders for their advice upon taking the job, he was so impressed
with Blair’s right-hand man Jonathan Powell, he appointed him national security
adviser.
Starmer also picked Peter Mandelson, the godfather of the Blair-era Labour
Party’s electoral success, to be the next British ambassador to the U.S.
However, with such names from the Blair years back in Downing Street, one
question stands out: Will the former prime minister himself get a recall?
Surprisingly, the answer might not be “never.”
While Starmer feels the pull of his international responsibilities, at some
point ahead of the next election, McSweeney will want his boss back on the
campaign trail rather than strolling the red-carpeted tarmac of foreign
airports.
One solution would be to hand over more of the diplomacy to the foreign
secretary, or even add a “first secretary of state” position to the cabinet to
lighten the load. There’s recent precedent for this: Ahead of the 2024 election,
then-Prime Minister Rishi Sunak brought back former Prime Minister David Cameron
to take up the diplomatic burden, so that he could focus on campaigning.
Some in Starmer’s government regard this decision as a smart move on Sunak’s
part, especially in an election year. (Some were even lobbying for Cameron to be
the new ambassador to the U.S.) So, could they conceivably do the same with
Blair when the time comes?
There are several reasons why not: For one, there’s a risk the still vigorous
71-year-old ex-leader could outshine the incumbent. Second, the two men don’t
necessarily agree on all policy points.
Despite the wealth of Blair-era wisdom in Starmer’s team, McSweeney doesn’t
regard the mission as a Blairite project. (And it’s safe to say that a niggling
envy also persists, after Starmer didn’t quite beat Blair’s record-breaking 1997
majority in last year’s election).
Moreover, Blair remains a highly divisive figure, especially for his role in
enabling former U.S. President George W. Bush’s invasion of Iraq in 2003. Giving
him a foreign policy brief would be a red rag to many on Labour’s left and
beyond.
However, Cameron’s legacy on foreign affairs — ushering in Brexit, most
glaringly — was also painfully divisive. In the end, what made the difference
for Sunak was the Tories’ dire state with an election on the horizon. He needed
to be able to focus on domestic issues to avoid the complete wipeout of his
party, which might have otherwise followed.
Starmer’s polling numbers and personal favorability ratings are already bad,
with the far-right Reform UK now within touching distance of Labour in voting
intention surveys. Of course, polling can be unreliable, and there’s a long way
to go before the next election. Starmer himself recently indicated to POLITICO
that he won’t call the vote before he has to in 2029.
Labour’s prospects would need to reach a true crisis point before Blair is ever
invited back. But as the election draws closer, it would be foolish to think
Starmer’s team would never be desperate enough to ask Labour’s most successful
leader to hand over his passport one last time.
LONDON — Nigel Farage’s Reform UK is surging in the polls. Buoyed by a trip to
Washington for Donald Trump’s inauguration, the populist leader boasts he will
be the U.K.’s next prime minister.
Now he and his insurgent party, best known for staking out populist positions on
immigration and cultural issues, have found a new way to gun for the Labour
government: net zero.
The U.K. is embarking on a “clean energy sprint” to bring down its carbon
emissions, Energy Secretary Ed Miliband has promised, which means investing
billions in green tech as well as moving rapidly to approve vast solar and wind
farms and ban new gas drilling licenses.
Green advocates say this is much-needed global climate leadership. Miliband’s
political opponents paint it as expensive and divisive at a time when
hard-pressed voters want the government to back off from their lives.
Farage spies a political opportunity. “I think net zero is going to be an
absolute catastrophe, electorally, for Labour,” he told the BBC in December.
The rush to go green is “going to be a defining feature of the debate, I think —
the political debate, locally and nationally, from now until the next election,”
Reform Deputy Leader Richard Tice told POLITICO in an interview.
That will be, in part, because his party puts it there.
Miliband’s policies make him “the most dangerous man in Britain,” Tice told the
party faithful at a rally this month. Fellow Reform MP Lee Anderson, speaking at
the same event, branded Miliband “a lunatic.”
UP AND UP
Reform — which delivered five MPs to parliament in last summer’s general
election — has pledged to scrap the country’s legally binding target of net zero
carbon emissions by 2050 and ditch subsidies for clean tech companies. It backs
more drilling for planet-warming fossil fuels in the North Sea.
Tice said recent flooding in the U.K. had “nothing to do” with climate change —
a view sharply at odds with climate science.
These positions are not shared by voters, the majority of whom believe climate
change is one of the biggest issues the country faces. They broadly support
ministers’ plans for big, climate-friendly investments, according to polling by
YouGov. Parties like the Greens, which have even stronger climate goals than
Labour, also made gains in July.
“It is definitely true that Reform voters prioritize climate change less than
other groups of voters, but they also don’t vote Reform for that reason,” argued
Luke Tryl, director of the think tank More in Common.
The U.K. is embarking on a “clean energy sprint” to bring down its carbon
emissions, Energy Secretary Ed Miliband has promised. | Sean Gallup/Getty Images
Instead, the party has found a way to weaponize green policy by tying it to an
issue on which the government is already vulnerable: Sky-high energy bills.
Labour frontbenchers, including Miliband, pledged during the election campaign
to cut bills by up to £300 a year. Instead, energy costs have increased steadily
since they took office and are set to rise again this spring. (Labour is now
reluctant to repeat the £300 commitment.)
Tice, whose party finished second to Labour in 89 seats last summer, is alive to
the political opening. “It [net zero] is driving up bills,” he said. “January’s
bill’s gone up, April’s bill is going to go up.” If bills don’t fall like Labour
promised, “people are going to be very angry,” he predicted at the end of last
year.
By contrast, Reform’s net zero policies would save “over £30 billion pounds a
year of taxpayers’ cash,” Tice claimed. The party did not respond to repeated
queries about how it arrived at the number.
‘DO PEOPLE FEEL IT IS AFFORDABLE?’
Experts agree that moving away from volatile fossil fuel markets is key to
cutting energy costs in the long-term. U.K. bills, while they include green
levies, have been driven up mainly by soaring global gas prices since 2022. The
transition to net zero will create a “more affordable and fairer energy system
for consumers,” the International Energy Agency said.
But that involves complicated policy trade-offs around those levies — which push
up electricity costs to pay for other climate-friendly schemes — and overhauling
electricity market pricing.
In the meantime, said Tryl, Labour could leave the door open to Reform if
ministers do not find a way to get bills under control.
“This is a question which is a lot less about Reform and much more about: ‘Does
[the green] transition go well and do people feel it is affordable, that it is
being fair, that it is giving us energy security?’” he said.
“If Ed Miliband’s department manages to deliver that, there won’t be an ‘in’ for
Reform,” Tryl added.
But if Farage and co. can land their attacks, their approach follows a populist
playbook in Europe and the U.S., where ambitious green policies have come under
attack for their impact on voters’ lives. Former President Joe Biden poured
billions of dollars of Investment into clean tech jobs — but it did not save his
party from defeat at the hands of pro-fossil fuel Donald Trump.
LABOUR NERVES
Labour MPs understand the risk, said one person familiar with government
thinking, granted anonymity to speak candidly.
“I think it’s right to feel nervous if we don’t get bills down. But there’s
every reason to believe that we will get bills down,” they said.
Reform backs more drilling for planet-warming fossil fuels in the North Sea. |
Ian Forsyth/Getty Images
“No one’s under any illusion that we’ve got a fight on our hands with Reform on
a range of issues … Absolutely, it’s not lost on us — the damage that increased
energy bills did to the last government,” the same person added. Nonetheless,
ministers are “making the right argument for voters,” they insisted.
Some MPs vulnerable to Reform’s rise will hope such optimism is well placed.
“Wages are low in South West Norfolk and costs are high,” said Terry Jermy, the
Labour MP who pinched the seat from Conservative former Prime Minister Liz Truss
in July. “So naturally people are very cautious about anything that might cost
them money, and that includes measures to reach net zero.”
Reform came third in his constituency but trailed Jermy by less than 2,000
votes. He backs the green push nonetheless. Climate change will be “just as
important in four years’ time, or of even greater importance,” he said.
MORE THAN BILLS
Reform is seizing on public disenchantment with other aspects of the green
transition, too, including unpopular plans to build hundreds of miles of
overhead electricity cables, crucial to hitting net zero goals.
Voters in his Skegness constituency are “furious, absolutely furious” about the
prospect of new pylons, Tice said.
“I do think [Labour] should be worried, and I think Reform think [net zero] is
an issue that they can make political hay with,” said Scarlett Maguire, director
at JL Partners polling firm.
“They were keen to push this before the election. They’re keen to push it
after,” she added.
People must “feel better off as a result of the changes that are happening,”
said Bill Esterson, a Labour MP and chair of parliament’s Energy Security and
Net Zero Committee. “People will support warmer homes, cleaner air and lower
bills and the net zero that will follow. But the government must make [the] case
for the practical benefits of its policies and take people with it.”
GREEN WEDGE
Reform isn’t just targeting Labour. There is a growing green wedge at the heart
of Westminster and the party has set its sights on the opposition Conservatives.
“A quarter to a third of the existing [Conservative] parliamentary party would
happily scrap net zero,” Tice said. “The rest are woke Liberal Democrats who
think it’s the greatest thing since sliced bread — so they’ve got a massive
problem.”
The Tories did not respond to a request for comment. Under new leader Kemi
Badenoch — who calls herself a “net zero skeptic” — the party has shifted away
from some of the green policies it adopted in government, disowning one of their
party’s biggest legacies: signing the net zero target into law under Prime
Minister Theresa May in 2019. That was “a mistake,” Badenoch said.
The government and opposition are both still struggling to get to grips with
Reform, believes Tryl.
“I don’t think the other two parties have found a very good way of holding
Reform to account in the way that they would one another,” he said.
One key thing for the government, he argued, is not straying into a “crouchy,
defensive mode” when it comes under attack over net zero.
Tryl said: “If they’re going to beat Reform on this — [and] indeed if the Tories
become more climate skeptic — [Labour] have got to be quite robust about: ‘This
is central to our mission and making the country a better place.’”
Additional reporting from Leicester by Andrew McDonald.
LONDON — Nigel Farage believes he can still “build bridges” with Elon Musk —
despite the billionaire Donald Trump ally calling for his ouster.
After weeks courting Musk’s support — and cash — the Reform UK leader and Musk’s
burgeoning bromance appeared to hit the bumpers this weekend.
Musk called for the release of far-right agitator Tommy Robinson, currently
serving jail time for breaching a court order over his repeated libelling of a
Syria schoolboy.
Farage, keen to make in-roads with his populist-right, anti-immigration Reform
UK outfit has publicly distanced himself from Robinson and declared that he
would not be welcome in Reform.
“I have no desire to go to war with Elon Musk,” Farage told LBC Tuesday.
“Of course, I want his support. I will talk to him in America in a few days’
time. I want to mend any broken fences that might exist, I’m sure we can do it,”
he added.
But Farage said he wouldn’t change his view on Tommy Robinson, and said he is
“on a campaign right now in America” to “educate” people about the jailed
activist, who co-founded the race-baiting English Defence League party.
In his initial response to Musk’s tweet calling for him to quit on Sunday,
Farage said the X owner is “a remarkable individual but on this I am afraid I
disagree.”
LONDON — Nigel Farage has challenged the main U.K. opposition Conservative Party
to carry out an audit of its membership figures after claiming his upstart
Reform UK had eclipsed it.
The Brexiteer used the festive period to declare Reform the “real opposition,”
unveil a flashy “ticker” to count up new recruits and claim his party had passed
the 131,680 membership figure the Tories revealed at the time of the
Conservative leadership contest in November.
That contest’s victor, Kemi Badenoch , swiftly took to X to accuse Farage of
“manipulating” support, suggesting the membership tracker had been “coded to
tick up automatically.”
In response, Farage said he would allow one of the “Big Four” accountancy firms
to audit Reform’s membership — if the Conservatives did the same. He said he had
been contacted by “many Tory whistleblowers” saying that during the leadership
contest ballots were sent to long-expired or resigned members. The Conservatives
have not responded to the challenge.
The upstart Reform UK party caused serious damage to the Conservatives at the
summer election, winning 4 million votes and five members of parliament. It now
has the governing Labour Party in its sight, with one poll this month putting
Farage’s outfit ahead of Keir Starmer’s party.
The war of words between Reform and the Tories began when a flat cap-sporting
Farage attended a traditional “Boxing Day” fox hunt Thursday morning, where he
invited his favorite GB News TV channel to hear him gloat about the “historic
moment” his party overtook the Conservatives.
He said 15,000 members had stumped up £25 to join the party in the previous four
days, as Reform deployed a video of its ticker being projected onto Conservative
HQ, turning the street the party’s color turquoise and blaring: “Merry
Christmas, Kemi!”
In response, Badenoch cast doubt on the accuracy of the figures, saying: “We’ve
been watching the back end for days and can also see they’ve just changed the
code to link to a different site … Farage doesn’t understand the digital age.
This kind of fakery gets found out pretty quickly, although not before many are
fooled.”
Farage shot back on X, saying: “We understand you are bitter, upset and angry
that we are now the second biggest party in British politics, and that the
Conservative brand is dying under your leadership. However, this [is] not an
excuse to accuse us of committing fraud.”
Reform Chair Zia Yusuf later showed screenshots purporting to be evidence of the
membership figures.
Critics of both parties were quick to point out that membership figures do not
always equate to electoral success. Former Labour Leader Jeremy Corbyn racked up
around 560,000 enthusiastic members before crashing to the worst defeat in his
party’s history in 2019. The May local elections will be a big test to see if
Farage can translate this support base into council seats.
New YouGov polling in the Times shows none of the party leaders are a hit with
the public. Starmer’s net favorability stands at -41, with Farage’s -34 and
Badenoch on -31.
Welcome to Declassified, a weekly humor column.
What a year, what a year.
If you are the type of reader who enjoys remembering the painful as well as the
painfully funny, this column has you covered. If you’re a different type of
reader, are you absolutely certain that watching videos of puppies on the
internet would not be a better use of your time right now?
After the two decades that seem to have passed since the beginning of January,
the year is finally coming to an end. The United Nations called 2024 the “super
year” of elections — which sounds accurate. It also said that the fact that 3.7
billion voters headed to ballot boxes in 72 countries was synonymous with
“strengthening democracy and good governance.” That feels slightly less on the
nose.
For those of us in Europe, the super season kicked off with mystery. What on
earth is a Spitzenkandidat? Are we really supposed to know who Nicolas Schmit
is? Luckily for everyone, it turned out we didn’t need to know either one, as
her Royal Highness and Empress of Europe Ursula von der Leyen (actual title, we
checked) was confirmed for a second mandate at the helm of the European
Commission.
Von der Leyen’s swoop back to power was accompanied by a sharp shift to the
right in European politics — sometimes even to the far right. The Commission
president has a new bestie in Giorgia Meloni, Italy’s right-wing prime minister.
And in June, the European Parliament welcomed newcomers like far-right
influencer Alvise Pérez, YouTube sensation Fidias Panayiotou and muzzle
enthusiast Diana Șoșoacă. What a team.
Of course, with all of the attention going to a blond woman, Emmanuel Macron had
to do something spectacular. Having watched his party go down in flames in the
European Parliament election, the French president decided to self-immolate with
a snap parliamentary election back home, plunging his country into a political
inferno that continues to burn today. No one’s talking about VDL now!
Then the Brits had a go at the democracy thing. Sandwiching their vote between
two rounds of French balloting, they decided Keir Starmer, arguably the most
boring man in politics, was the guy they needed to shake things up.
Ursula von der Leyen’s swoop back to power was accompanied by a sharp shift to
the right in European politics. | Freferick Florin/Getty Images
Finally, it was America’s turn. As we all know, Donny the Menace came back with
a vengeance. Some in Europe are worried that the incoming U.S. president might
pull out of NATO, launch a trade war and hand over a chunk of Ukraine to the
luckiest Russian ever, Vladimir Putin. But we can all agree to rejoice in one
thing. As he told some of his supporters before the election, we’ll never “have
to vote again.”
LONDON — It was supposed to be the moment Keir Starmer corrected months of drift
with a reset that would finally set a clear course of direction for his newish
government.
Instead, the headlines that followed his “reset” speech on Dec. 5 served only to
reinforce the view of his harshest critics: that he is an unimaginative
technocrat with no grand vision for the country.
After his efforts flopped with critics and voters alike, the U.K. PM was forced
into days of damage control — to little avail. Polling from Ipsos, gathered the
week before his speech, showed Starmer is the most unpopular prime minister
after five months in office since the firm began conducting approval ratings in
1979.
Reflecting on the early months of this government, a Labour minister — like
others in this article, granted anonymity to speak freely — scored it “at best a
medium,” adding this was perhaps understandable given “there are so many
domestic and foreign crises all at the same time.”
A second minister complained politicians were “so over-exposed now with the
current media climate” that voters “soon become sick of governments and quickly
want change.”
“I think people wish they could just press a button and change ministers,” they
added.
Already beset by internal No. 10 divisions, a rolling scandal over freebies,
worsening economic indicators and public backlash over £40 billion in tax hikes,
the prime minister’s big “plan for change” speech this month was supposed to
mark a fresh start, drawing a line under a bumpy few first months in power.
Instead, what Starmer announced was “six milestones” for the country to judge
his government on by the next election — which need not be held until summer
2029.
WHAT’S THE PLAN?
The speech referenced policy outcome goals, including the improvement of living
standards in every part of the U.K. and bringing hospital waiting lists down to
target levels.
The problem was that these milestones followed hard on the footsteps of a series
of very similar-sounding sets of Labour targets already offered up by Starmer
over the past two years.
In a bid to set a governing vision, he has now outlined two “priorities,” three
“pillars of growth,” six “first steps,” six “milestones” and seven “foundations”
— the only thing missing is a partridge in a pear tree, critics said of the ever
expanding layers of slogans and targets Starmer has wrapped around his young
government.
The saga was emblematic of a government pushed in different directions by
Cabinet ministers and as a result failing to resonate with the public.
Downing Street now wants to funnel its key announcements through the six
milestones to show the government is focused on voters’ priorities. | Justin
Tallis/Getty Images
One Starmer-supporting Labour MP said the fault lay with the PM’s seeming
inability to communicate a clear and concise vision for the country.
“No one is asking Keir to be [former Prime Minister] Tony Blair — he’s his own
man,” they said. “But he could learn an awful lot from Tony’s ability to tell
the story about where we’re going, and why, the perils and pitfalls we face
along the way and how we’re going to triumph come what may.”
A second Labour MP described the prime minister’s approach to governing as
painstaking — and sometimes painfully slow.
“He generally gets to the right decision, but it takes him a while to get
there,” they said.
FIGHTING WORDS
Along with confusion over what is a mission and what is a milestone, Starmer’s
big reset was overshadowed by a full-blooded attack on the civil service, the
unelected and politically neutral officials who take direction from politicians,
and gripes about declining public sector productivity.
“Too many people in Whitehall are comfortable in the tepid bath of managed
decline,” he said.
The unexpectedly inflammatory language, redolent of similar attacks by previous
British governments from the rival Conservative party, was a clear sign of the
prime minister’s frustration with the civil service machine since entering
government.
It’s a sentiment shared by many within this new government, including members of
the Cabinet.
One anecdote doing the rounds among Starmer’s top ministers is about how Blair,
Labour’s most electorally successful prime minister, would often describe the
pathologically sclerotic civil service.
If postwar Prime Minister Clement Attlee came back to the streets of modern day
Westminster he would be absolutely astonished by all the cars and modern
technology — but then he would step into any government department in Whitehall
and feel right at home, the punchline goes.
One Labour government aide said their experience working with the civil service
“has been positive,” but that this was not the norm across Whitehall for
incoming political appointees.
A BUREAUCRACY THAT STIFLES
“I do think in other departments there have been very valid complaints about
slow decision making and stifling bureaucracy,” the aide said.
Labour grandee Ed Balls said on his “Political Currency” podcast that Starmer
has “to stop blaming other people and get on and deliver.” | Leon Neal/Getty
Images
The first minister quoted in this piece said the previous Conservative
government “neglected the civil service machinery,” but also said Whitehall
mandarins essentially needed to suck it up.
“They’re all grownups, they need to have clear direction in a relatively pointy
way. I think they can take it,” they said.
However, the language used by Starmer in public to describe his frustrations was
pilloried by former Cabinet ministers from Blair and Gordon Brown’s Labour
governments of 1997 to 2010.
One told POLITICO the prime minister’s attacks “were ridiculous” and
counter-productive.
“Why take a pot shot at them like that? It’s not going to work at all. It’s very
easy to criticize the civil service, but the question should then should be for
Starmer — ‘What are you going to do about it?’”
A MISTAKE
A second former Labour cabinet minister said Starmer’s attack on the civil
service “was a mistake.”
“The civil service does need change … but you have to work within the machine to
fix it and together with the Cabinet secretary,” they said.
Labour grandee Ed Balls said on his “Political Currency” podcast that Starmer
has “to stop blaming other people and get on and deliver” and that “it’s Downing
Street which hasn’t been doing well enough in the last few months.”
This backlash, which included pointed criticism by public sector unions,
prompted Starmer to write a letter to civil servants a few days after his speech
to say they were “admired across the world.”
One Labour aide admitted to POLITICO that it had been a mistake to attack civil
servants in such a high-profile manner and that damage limitation was required.
Despite this, Downing Street is refusing to acknowledge there had been a row
back in the prime minister’s approach.
One senior government aide said Starmer had “been entirely consistent in what
he’s been saying and in identifying the challenges faced by government, but he
also sees the civil service as a part of the solution as well.”
The decision to go after Whitehall leaders so directly has already seen a
backlash from civil servants, who say it shows the prime minister has no grip on
the government’s direction.
The problem was that these milestones followed hard on the footsteps of a series
of very similar-sounding sets of Labour targets already offered up by Keir
Starmer over the past two years. | Leon Neal/Getty Images
One told POLITICO that the political operation in No. 10 was “chaotic” and
“performing worse than any other government of the past decade.”
A second accused Starmer’s team of “micromanaging” everything that other
departments do to “a very unhelpful degree.”
‘BUDGET PARALYSIS: THE SEQUEL’
Looking ahead to 2025, Downing Street now wants to funnel its key announcements
through the six milestones to show the government is focused on voters’
priorities.
First among them is trying to improve living standards and fix Britain’s
underperforming health service, with YouGov opinion polls showing these are the
public’s two biggest worries.
However, there are some concerns about the long gap between January and the
announcement of the government’s spending review in June, which will set out its
spending plans until at least 2028.
There has been speculation that such a long gap will create a vacuum, as
ministers are forced to bat away endless press questions about future spending
decisions.
One senior civil servant said the government was setting itself up for “budget
paralysis: the sequel” by delaying the major departmental spending review until
June.
They said there had been an “unbelievable amount of effort and angst over
setting one year’s spending [in the budget], and now another six months to set
the actual forward programme.”
That may well mean that the first six months of 2025 could look a lot like the
last few months of 2024.
LONDON — The United Kingdom’s government is still working to finalize a
controversial deal on the handover of the Chagos Archipelago to Mauritius, after
the new Mauritian prime minister demanded a renegotiation.
Britain’s deal with Mauritius has come under intense scrutiny since it was
announced in October — amid indications that key figures in United States
President-elect Donald Trump’s team are opposed to the handover of islands that
have long housed a joint U.K.-U.S. airbase, Diego Garcia.
While agreeing a lease for the airbase, the U.K. and its new Labour government
agreed to pass sovereignty of the disputed Indian Ocean islands to Mauritius
last month in an agreement hailed as a “seminal moment” in London.
But the deal over the islands — sometimes dubbed Britain’s last African colony —
has been complicated by a fresh election in Mauritius. Pravind Jugnauth — the
prime minister who agreed the deal — lost in a landslide defeat.
His successor, Navin Ramgoolam, said Tuesday that his government is concerned
with the deal agreed — and said he had submitted counterproposals to the U.K.
“During the discussions, Mauritius made clear that while it is still willing to
conclude an agreement with the United Kingdom, the draft agreement which was
shown to us after the general elections is one which, in our view, would not
produce the benefits that the nation could expect from such an agreement,”
Ramgoolam told lawmakers.
‘NOT DEAD’
It’s prompted fresh questions to the British government. Speaking in the House
of Commons Wednesday, Foreign Office Minister Stephen Doughty insisted London
still has faith in the deal.
“It’s now completely understandable that the new Mauritian government will want
time to study the details,” Doughty said. “However, I am confident that we have
agreed a good and fair deal that is in both sides’ interests.”
A British government official, granted anonymity to discuss the agreement
frankly, said the “deal is not dead.”
Britain has agreed to pay Mauritius over a 99-year lease period for the use of
Diego Garcia. The same official argued it is natural for a country under new
leadership to ask for changes — but stressed that “there’s no more money” on the
table.
However, such a stance would not preclude potential front-loading of the
payments.
Reform UK leader Nigel Farage, an ally of Trump, claimed Wednesday that he had
spoken to “several members of the incoming administration” in the U.S. who feel
“very deep disquiet as to what this may mean for the long-term future of [the]
Diego Garcia [military base] and whether such a deal would hold.”
“I am confident that he would have his concerns allayed when he sees the detail
of the deal,” Doughty replied.
Dan Bloom and Sam Blewett contributed reporting.
LONDON — Elon Musk met British right-winger Nigel Farage at Mar-a-Lago on
Monday, Farage’s Reform U.K. announced.
The tech tycoon was pictured smiling with Farage and Nick Candy — the
businessperson recently appointed as Reform U.K.’s treasurer — for an hour-long
meeting at the resort in Florida owned by President-elect Donald Trump.
The news will spark further speculation about whether Musk intends to assist
Farage’s party — which he has publicly praised while sharply criticizing
Britain’s incumbent Labour government. Farage has claimed Musk is “very
supportive” of him, but denied he’s sought donations from the world’s richest
man.
“We had a great meeting with Elon Musk for an hour yesterday,” Farage and Candy
said in a statement. “We learned a great deal about the Trump ground game and
will have ongoing discussions on other areas.”
“We only have one more chance left to save the West and we can do great things
together,” the pair added. They also thanked Trump for allowing them to use
Mar-a-Lago for the meeting.
The pair posted for a snap with Musk, standing in front of a portrait of a young
Trump.
Led by Farage — an ally of president-elect Trump — Reform has steadily gained in
opinion polling and is eyeing a serious breakthrough in U.K. politics ahead of
the next general election in 2029. Farage’s team did not confirm Tuesday who had
initiated the Musk meeting or give further details about what was discussed.
Asked earlier this month whether Trump and Musk would support his bid for
Downing Street, Farage hinted he’d be at least asking for help. “Are Trump and
Elon going to support me in the run up to 2029? Well, that’s what friends are
for, isn’t it?” Farage said.
LONDON — Opinion polls are inaccurate, distort political debate and should be
banned during the final weeks of an election campaign. That’s the view of the
strategist who led the British Conservative Party’s operations in 2024 and
2019.
In an interview for a new book on this year’s U.K. general election, Tory
campaign director Isaac Levido slammed the “unhealthy” dominance of polling in
the media coverage of the campaign, which his side lost to Keir Starmer’s Labour
Party in July.
Starmer’s chief of staff Morgan McSweeney, who directed Labour’s successful
election bid, also sees the argument for a moratorium on publishing polls in the
run-up to voting, according to Landslide: The Inside Story of the 2024
Election.
Some industry professionals agree that political polling is broken, and needs to
be given a reality check. In this month’s U.S. presidential election, for
example, pollsters underestimated the pro-Donald Trump vote — as they did in
both 2016 and 2020.
The forthcoming book describes widespread unease and deep anger within former
Tory Leader Rishi Sunak’s inner circle at the way polling dominated the national
debate before the U.K. election.
GETTING IT WRONG
For one thing, the polls got the headline vote-share result significantly wrong,
an error masked by the fact that the overall result — a Labour victory — was
clear. Instead of a 20-point lead for Labour over the Tories, as the polls had
consistently suggested, the election delivered a winning margin of half that
size, with Labour securing 34 percent of the vote to the Tories’ 24 percent.
Levido, the Australian strategist who ran the Conservatives’ campaign this year
and Boris Johnson’s successful run in 2019, said it was time for reform.
“I’m not arguing that we would not have lost,” Levido said in an interview
published in the book. “But the inaccuracy of the polls and the reporting of
them by the media increasingly play an outsized role in election campaigns. The
polls are frankly given far too much attention relative to a proper policy
debate, and it significantly influences how voters behave.
“I’m not sure it’s realistic to ban polls for the whole campaign period, but I
certainly think some sort of blackout in the final couple of weeks, as some
other countries have, would be healthy. Other countries have blackouts on TV
advertising in the final two or three days of the campaign, too.”
Some senior Tories said they believed their own party colleagues would have
behaved better if the polls had not given Labour a lead which turned out to be
twice as big as the reality, which then dominated coverage in newspapers and on
broadcasts, according to the book.
Lagging more than 20 points behind in most polls demoralized Tory troops and
made it harder for the party bosses to enforce discipline among elected
politicians who were fighting for their own skins, party officials told the
authors.
TIME FOR A BAN?
Even the winners see the problem, according to the book. McSweeney, who is now
Starmer’s chief of staff, ran the Labour election campaign which delivered a
devastatingly efficient result. According to one Labour official, also granted
anonymity, privately McSweeney agrees that polling dominated the campaign and
distorted the debate.
Instead of focusing on the competing policy offers from rival parties or
assessing which candidate would make the better prime minister, media reporting
obsessed with the size of Labour’s likely majority. The Labour government is not
likely to change the law on polling, however, the official said.
Isaac Levido, the Australian strategist who ran the Conservatives’ campaign this
year and Boris Johnson’s successful run in 2019, said it was time for reform. |
Leon Neal/Getty Images
European countries including Cyprus and Spain have rules banning the publication
of polls in the final days before voting, while in Italy, publishing poll
results is banned for two weeks before election day.
Martin Boon, from the British polling company Deltapoll, warned well before the
U.S. results came in that the polls were at risk of underplaying support for the
Republicans.
As for the British election, he said the polling industry’s predictions were the
worst for a generation. “This is either the very worst or the second worst
polling performance since 1979,” Boon said in an interview for the book. “There
is something fundamentally wrong with the data we collect.”
For Levido, one answer would be to beef up the regulator by giving the British
Polling Council genuine teeth and the power to impose sanctions on polling
companies that fail or break the rules. “If some of these polling organizations
are sanctioned by a governing body, that would help,” he said.
“Landslide: The Inside Story of the 2024 Election,” by Tim Ross and Rachel
Wearmouth, is published by Biteback Thursday.