World football governing body FIFA on Wednesday announced it will introduce an
award “to reward individuals who have taken exceptional and extraordinary
actions for peace and by doing so have united people across the world.”
The prize, called the FIFA Peace Prize, will be awarded annually, with the
inaugural edition presented by FIFA President Gianni Infantino on Dec. 3 during
the final draw for FIFA World Cup 26 in Washington.
“In an increasingly unsettled and divided world, it’s fundamental to recognise
the outstanding contribution of those who work hard to end conflicts and bring
people together in a spirit of peace,” said Gianni Infantino.
Infantino has forged a close relationship with U.S. President Donald Trump, who
has spent much of his second term in office trying to broker peace in various
conflicts around the world — and to ensure that he receives the recognition he
feels is appropriate for his role as a peacemaker.
Despite his best efforts, Trump did not get the Nobel Peace Prize he had been
overtly lobbying for. The White House blasted the Nobel Committee for not
awarding the prize to Trump last month, saying that it had “placed politics over
peace.”
Trump has also threatened to annex Greenland and Canada, and last week said the
U.S. would recommence nuclear testing.
In July, FIFA opened an office in New York’s Trump Tower and appointed Trump’s
daughter, Ivanka, to the board of an education charity project co-funded by
World Cup ticket sales.
FIFA did not immediately respond to POLITICO’s request for a comment.
Tag - 2026 FIFA World Cup
President Donald Trump has celebrated next year’s World Cup as a
once-in-a-generation opportunity to show off the United States. But in many host
cities, that honor is tempered by a growing concern over shouldering millions of
dollars in security and logistical costs.
Local host committees, private organizations established to stage the World Cup
in their areas, find themselves squeezed between two much bigger forces. Soccer
governing body FIFA — for whom the quadrennial tournament is a leading source of
revenue — significantly constrains local organizers’ ability to raise their own
funds. While Congress has approved $625 million in security funding nationwide,
local governments still have to find the money to cover other expenses that
could run up to $150 million per city.
“There’s a little bit coming in, but certainly there is not enough to cover our
cost,” said Lisa Gillmor, mayor of the Bay Area city of Santa Clara, California,
where six matches will be played. “It’s a tall task to take on.”
Local and state governments are scrambling to bridge the gap. Houston and Dallas
are tapping tens of millions from Texas’ Major Events Reimbursement Program
Fund. Kansas’ Wyandotte County, home to Kansas City, is considering a new hotel
tax. Massachusetts Gov. Maura Healey put in a supplemental budget request for
$20 million to be spent “in coordination with FIFA based on their needs.”
Some host cities are already starting to cut back on their World Cup dreams,
especially around “FanFest” events that are a hallmark of the modern tournament.
While all of the host cities in Canada and Mexico have committed to hosting the
sprawling watch parties for the full duration of the 39-day tournament, fewer
than half of those in the United States have. The others are likely to either
shrink the festivals’ length or consider other ways to engage non-ticketed fans.
At least two U.S. host committees have privately confronted FIFA over its lack
of support on expenses like staging and entertainment, according to two people
familiar with the planning at the local level.
Nowhere is the situation as tense as in California, where the state’s refusal to
deliver more funding to two venues due to its own budget problems has driven the
Los Angeles organizers to consider their own watch parties beyond FIFA’s
control. The international federation countered with threats to deny public
viewing licenses if the host committee deviates from its preferred format.
The dispute provides a window into the larger structural imbalance that’s been a
source of ongoing friction between FIFA and the host cities. FIFA controls
nearly all of the event’s lucrative revenue streams: global sponsorships, ticket
sales, in-stadium advertising, broadcasting rights. Host committees, meanwhile,
are on the hook for major public-facing costs, from policing to transportation,
and now, weeks of free entertainment for tens of thousands of fans.
At a meeting this week with executives from the 11 host committees, the head of
the White House’s World Cup Task Force sent a clear message: The federal
government would help with security needs, but nothing more.
“That’s obviously an economic issue. Taxpayers can’t flip the bill for
everything,” task force executive director Andrew Giuliani said in an interview.
“There are certainly other very important things that President Trump has
prioritized throughout this administration.”
THE WORLD CUP GOES CORPORATE
The first and last time the United States hosted the men’s World Cup, in 1994, a
central organizing committee coordinated events across all cities, including
ticket sales, sponsorships and licensing rights. The tournament generated a $50
million surplus, which was used to establish the U.S. Soccer Foundation to grow
the sport domestically.
That experience also awakened the organization that controls the World Cup to
its moneymaking potential. Since then, FIFA has doubled the tournament size,
from 24 to 48 teams, and began to stage it across multiple countries. (The 2026
cup will be the first with three co-hosts.) The final match has come to resemble
the Super Bowl, with a half-time show and premium hospitality packages. FIFA
will spend $3 billion to stage next year’s tournament, a federation official
said, and expects to bring in $13 billion in revenue over a four-year period
from 2023 to 2026.
Cities have come to compete aggressively to share in the wealth and attention
the World Cup generates. In previous tournaments, including in 1994, host
nations — many with a federal sports ministry — dealt with FIFA through a
single, centralized organizing committee.
But this time, FIFA and American planners have chosen a decentralized model
through which the 11 U.S. cities awarded matches have independent relationships
with Zurich-based organization . Each has negotiated a so-called host agreeement
that outlines how financial and legal liabilities once the responsibility of a
national organizers fall instead on local hosts.
But this time, FIFA and American planners have chosen a decentralized model in
which city committees maintain their own relations with the Zurich-based
federation. Host agreements delineate which costs are assumed by each side,
legal and financial liability falling to local organizers rather than a national
umbrella organization.
The Bay Area Host Committee, for example, agreed to pay $25 million to modify
Levi’s Stadium, located between San Jose and San Francisco. (While FIFA has
assumed responsibility for exterior fencing at stadiums, according to an
official, interior modifications — typically to convert football fields for
soccer use — fall to local organizers.) The host agreement obligates the
committee to provide free public transportation for ticketholders, police
escorts for dignitaries, and no-cost security, fire and medical services.
But in Los Angeles, those negotiations did not go so smoothly. Stan Kroenke,
owner of the Los Angeles Rams and its SoFi Stadium — the most expensive sports
venue on earth — expressed an interest in hosting the World Cup final. But
Kroenke recoiled at the cost of improvements that FIFA demanded for its marquee
match, which he seemed unlikely to recoup given the way revenue would be split.
Relations between FIFA and the LA host committee have been fractious ever since.
“I know FIFA can be rapacious,” said a California state lawmaker granted
anonymity to speak frankly about dynamics between the two entities. “It’s been a
constant challenge and source of complaint for the host committee.”
FIFA has tightly monitored how host committees are allowed to raise money to
offset their costs, with the biggest point of tension surrounding sponsorships.
FIFA has claimed the most commercially viable categories, like beverages and
autos, for itself, leaving host committees to sell only limited local packages
in less consumer-oriented sectors like real estate and utilities. Whereas FIFA’s
global sponsorship packages have been selling for between $50 and $100 million,
host committees’ “Supporter Program” deals have been typically priced between $3
to $5 million.“If you’re going to be very tight about what [FIFA is] willing to
give to the host committees to help them raise money for the sponsorship
packages, you can’t also impose multimillion-dollar requirements on top of their
core costs,” said one person close to the planning at the host-committee level,
granted anonymity to candidly discuss business practices.
The overall price tag to put on matches is expected to run between $100 million
and $200 million per city, depending on factors such as the number of matches
that will be played there and necessary improvements to transportation and
infrastructure. FIFA argues that the local committees knew what they were taking
on when they signed host agreements, and that the federation’s Miami-based team
has been working with the committees to identify cost savings.
“We want to make sure that this is financially viable for all involved,
including us,” said a FIFA official who works directly with the host committees
granted anonymity to speak candidly. “Where that ends up and how balance sheets
look, I can’t tell you. But where we can come up with creative ways to look at
categories, or work with cities on finding new opportunities, we have a team
that does it every single day.”
“It’s a partnership,” the official said. “No one wants them to fail.”
THE MONEY CHASE
Unable to access FIFA’s commercial bounty, host cities are relying on private
donors, local sponsorships and whatever government dollars they can secure.
Georgia, which will host a semifinal at Atlanta’s Mercedes-Benz Stadium, has
allocated $25 million for public-safety and security infrastructure. Washington
state lawmakers set aside nearly $47 million for World Cup expenses, a large
portion of which is funding a makeover of Seattle’s Lumen Field. Miami-Dade
County pledged $46 million in subsidies and free services to support the
tournament.
This summer, Congress approved $625 million to reimburse local law enforcement
costs, which will be allocated across the 11 U.S. host committees via a FEMA
grant program. That group encompasses six jurisdictions that the Justice
Department identified this month for “sanctuary city” practices. Giuliani, the
head of the White House’s task force, said host committees should expect close
scrutiny of how they use federal money.
“This is not going to be a slush fund that a leftist politician can use for
whatever they’d like,” said Giuliani, who discussed the reimbursement process in
his meeting Tuesday with host committee executives. “We want to make sure that
this money is actually accountable. We’re of course going to check the receipts
and make sure that actually is going to law enforcement.”
In South Florida, where seven matches will be played, unrelated fiscal pressures
are pushing local government officials to unwind commitments made in more
economically flush times. The city of Fort Lauderdale has already moved $350,000
previously assigned to World Cup expenses to its homelessness budget
instead, WLRN reported. In nearby Miami-Dade, the county commission is
now considering whether to claw back a $10.5 million payment made in May to the
local host committee.
Many local organizers across the country worry they will never be able to make
it all add up, with the deficit saddled by wealthy stadium owners designated as
the host committees’ financial backstop. In California, the Los Angeles Rams and
San Francisco 49ers football franchises have aggressively lobbied Sacramento to
increase the $10 million allocated in direct support for World Cup operations,
plus access to another $7 million in pre-appropriated funds for security around
their stadiums.
Unable to cut back transportation and security costs without jeopardizing public
safety, American host cities facing a budget crunch are looking first at the fan
festivals. They can cost $1 million each day per city, amounting to up to
one-quarter of an overall host committee’s costs.
“They want everybody to put on a fan festival, which is great,” said Alan
Rothenberg, who chaired the 1994 organizing committee. “But they’re saying you
can’t commercialize it. So that’s where the issue is. A lot of risk and limited
reward.”
HOW TO PARTY ON A MILLION DOLLARS A DAY
FIFA first launched the fan festivals in 2006 after recognizing that many fans
arrived on match days without tickets. Organizers designated expansive spaces
with giant screens where fans could gather away from the stadium — a
crowd-control measure with the trappings of a cultural celebration.
The events have grown more central to the tourist experience, and a fixture of
World Cup imagery broadcast worldwide. FIFA’s requirements for the festivals,
which have historically been free for the public, are now outlined for host
committees in a 159-page document including signage guidelines, food and
beverage standards, and medical facilities.
The seemingly innocuous parties have already become a political flashpoint. In
2014, after hundreds of Brazilians took to the streets in protest of high
spending on the World Cup, Recife’s mayor pulled public funding for the FanFest.
FIFA threatened legal action against the Brazilian city, as the Associated Press
reported at the time, ultimately forcing a cut in its festival budget from $8.5
million to about $4.5 million.
FIFA initially asked host cities to plan facilities that could accommodate
15,000 visitors and to operate them for the full length of next year’s
tournament, which will extend more than a week longer than any past World Cup
due to the competition’s expanded size. The three cities in Mexico and two in
Canada agreed to do so, even though they will be hosting fewer matches than any
of the U.S. cities.
Philadelphia, site of a July 4 knockout match, has committed $30 million in city
funds for events related to the United States’ 250th anniversary, including a
FanFest celebration at Lemon Hill for the World Cup’s duration. So will Dallas
and Houston, which are receiving tens of millions of dollars each from Texas’
Major Events Reimbursement Program. New York/New Jersey, which will have both a
match during the tournament’s opening weekend and the final on its closing day,
will maintain its fan fest throughout.
“The FIFA Fan Festival is an important responsibility and priority for our team
as we prepare to welcome the world in 2026,” NYNJ host committee spokesperson
Natalie Hamilton told POLITICO in a statement. “Fundraising is a key tenant of
its success, and our team is dedicated to delivering this central fan
destination for local communities, families and fans from around the globe.”
But most U.S. cities have balked at that expectation, leading FIFA early last
year to soften its demands around FanFest venue size and duration. Now the
federation is considering the possibility of allowing host committees to
generate revenue by selling FanFest tickets, said a person familiar with the
conversations between FIFA and the host committees. Nonetheless, for many
American cities plans remain in limbo.
“Most cities haven’t definitively told us, ‘This is exactly what we’re doing.
This is exactly when we’re doing it,’” said the FIFA official who works directly
with the host committees.
At least a half-dozen host cities are planning on keeping the festival open only
on days when the tournament is most active in their areas. Seattle and Boston
are even weighing whether to host watch parties without the official FanFest
branding. Los Angeles is exploring a hybrid solution, in which the host
committee would open with a weeklong FIFA-approved celebration at the Memorial
Coliseum before shifting to smaller regional events that will be operated
outside the federation’s purview.
“The Los Angeles World Cup Host Committee is working closely with FIFA on a
community engagement model that better fits the needs of the region, which is
vast and spread out,” Kathryn Schloessman, CEO of the Los Angeles World Cup 2026
Host Committee told POLITICO in a statement. “In addition to the FIFA Fan
Festival, we plan to host regional watch events that touch every corner of the
county, ensuring it is easy and accessible for all our residents to participate
in celebrating this major event.”
But FIFA appears unlikely to immediately acquiesce to cities’ efforts to reduce
costs. A federation official, granted anonymity to discuss the organization’s
internal thinking, emphasized that any public viewing would still need to apply
for a license subject to approval from both FIFA and Fox, the tournament’s
broadcaster.
The White House task force does not intend to get involved in the budget
disputes, according to Giuliani.
“I want to make sure that those fan festivals, whether they’re open for 20 days
or for 40 days, that they’re safe. That’s really what our focus is on this,”
Giuliani said. “But if, for some reason, in Philadelphia, let’s say a fan
festival is only open for 20 days. Well, then you know what? They can go on the
other side of the fan festival and run the Rocky Steps. Yeah, they can go to
Constitution Hall and learn about American history.”
World football governing body FIFA has boosted its ties with U.S. President
Donald Trump by opening an office in New York’s Trump Tower.
The move comes a year ahead of the men’s World Cup — which is being hosted
across North America — and a year after FIFA opened an office in Miami.
FIFA boss Gianni Infantino on Tuesday thanked Trump, whom he described as “a big
fan of soccer,” as well as the president’s son, Eric, for their “big support.”
Eric Trump joined Infantino and Brazilian football legend Ronaldo as they
announced the trophy for the Club World Cup would be on display at Trump Tower
until the competition’s final, at nearby MetLife Stadium, on Sunday.
Infantino has visited the White House and the president’s Florida base
Mar-a-Lago on multiple occasions this year, as he seeks to build a relationship
that will allow the 2026 World Cup to be a success, not tarnished by Trump’s
controversial politics.
But the ties between FIFA and the American government have attracted criticism.
In May, a top human rights organization said it had “grave concerns” about the
Trump administration’s border policies affecting the tournament.
A country-wide immigration crackdown has sparked fears that some fans risk not
being able to travel freely to the World Cup.
Human Rights Watch urged Infantino to be “prepared to reconsider the hosting
decision” if the safety of fans and players can’t be guaranteed, according to a
letter seen by POLITICO in May.
However, Infantino has dismissed concerns that the Trump administration’s tough
border policies would wreak havoc on the tournament.
Andrew Giuliani, who leads a task force on World Cup preparation for the White
House, told POLITICO last month that “the largest World Cup in history will be
both secure and welcoming.”
Trump appears to be embracing his role in bringing the World Cup to the U.S. In
the spring, when the White House issued a ban clamping down on travelers from 19
countries, Trump included a specific carveout for international athletes,
coaches and support staff attending the World Cup, Olympics and other
high-profile sporting competitions.
FIFA is facing mounting pressure about the 2026 World Cup in North America after
a top human rights organization said it has “grave concerns” about the Trump
administration’s border policies affecting the tournament.
Human Rights Watch urged FIFA President Gianni Infantino to be “prepared to
reconsider the hosting decision” if the safety of fans and players can’t be
guaranteed, according to a letter seen by POLITICO.
The 2026 men’s tournament will be held in the United States, Canada and Mexico,
and follows politically controversial tournaments in 2018 in Vladimir Putin’s
Russia and in 2022 in Qatar.
But as U.S. President Donald Trump cracks down on some foreign arrivals — with
tourists even detained at the border on minor grounds — the world’s premier
sporting event now risks being overshadowed again by politics.
Last week, POLITICO reported that Infantino is in lockstep with Trump behind
closed doors, privately telling top football officials that tough border
policies would not affect the competition.
In the letter dated May 5, Human Rights Watch Director of Global Initiatives
Minky Worden told Infantino that FIFA must “establish clear benchmarks and
timelines for U.S. immigration policy changes needed to ensure respect for the
rights of players, fans, and other participants in the World Cup.”
The world football governing body anticipates that as many as 6.5 million people
could attend the tournament next summer, with another 3.7 million coming for
this summer’s Club World Cup, which will be held entirely in the U.S.
For its part, the White House has pledged that World Cup travel will be a smooth
process for visiting supporters.
“Every part of the U.S. government will be working to ensure that these events
are safe and successful, and those traveling to America to watch the competition
have a seamless experience during every part of their visit,” Trump said during
a World Cup task force event in Washington last week. “It’s going to be very
special.”
But Human Rights Watch worriedly detailed Trump’s potential visa bans on some
countries, the possibility of detention, interrogation and denial of entry at
the U.S. border, “prohibitively” long visa waiting times, new laws targeting
LGBTQ+ people, and the potential for “chilling limits” on free speech and
peaceful protest as policies threatening the competition.
“The administration of President Donald Trump has implemented or is planning
policies that fundamentally undermine the inclusive spirit of the World Cup and
the non-discrimination policies under FIFA’s Statutes,” the organization warned
Infantino.
It also noted that in FIFA’s own human rights legislation, the football behemoth
pledges to take measures to “to promote the protection of human rights” and
“apply effective leverage” where it can to strength the promotion of human
rights through football.
In the letter, Human Rights Watch said that Infantino has “both the
responsibility and authority to address the repudiation of human rights
commitments at the 2026 World Cup” and demanded a response to the following
questions.
“What actions is FIFA taking so that the U.S. government will permit players,
fans and journalists from around the world to safely attend the 2026 World Cup
in the U.S.?” it asked.
“What actions does FIFA plan to take in the event any players, fans or
journalists are subject to discrimination, wrongful interrogation or arbitrary
arrest while in the U.S.?,” it added.
“What steps is FIFA taking with the U.S. government and the White House Task
Force on The FIFA World Cup 2026 chaired by President Trump to advocate for
changes in policies to align with international human rights, FIFA’s Statutes,
and FIFA’s Human Rights Policy?” it concluded.
FIFA did not provide a response to POLITICO’s request for comment.