THE CHICAGO SURREALIST FRANKLIN ROSEMONT TAPPED THE SUBVERSIVE ENERGY OF POPULAR
CULTURE
~ Ryan Bunnell ~
Since its inception, Surrealism has been attractive to anarchists. Its methods
and principles speak to us. In surrealism, many anarchists recognise our own
hatred of boredom, disdain for the tyranny of positivist rationalism, and our
desire to merge art and everyday life, work and play, reason and madness, our
dreams with reality. Though surrealism was never an explicitly anarchist
movement – a fact made obvious by the alliances of some of its leaders, albeit
short-lived and contentious, with various authoritarian communist organisations
– its spirit of radical imagination has made it a natural ally. It’s no
surprise, then, that the Chicago Surrealist Group, founded in 1966, was born
from the efforts of anarchists active in Students for a Democratic Society (SDS)
and the Industrial Workers of the World (IWW, aka the Wobblies).
The group’s co-founder, Franklin Rosemont (1943-2009), in what seems to be a
challenge he oriented his life around, took André Breton at his word regarding
the relationship between art and liberation. In this collection, he engages
heavily in the surrealist tradition of self-electing predecessors and fellow
travellers – unwitting surrealists throughout history as well as in his own
time. Rosemont is impressively well read, and he gives the surrealist treatment,
in ways I found engaging and fascinating, to an incredibly broad range of works.
For Rosemont, the primary locus of art’s liberatory potential was not to be
discovered in the vaunted literary canon, some bourgeois museum, or university
lecture hall, but in comic strips, dime-store novels, record stores, television
shows, and the silver screen. In other words: popular art – which for him meant
proletarian art.
When Rosemont talks about popular art, he very much does not mean Pop Art, which
he calls a misunderstanding and mistranslation of surrealist ideas. From the
introduction: “Pop, as well as these other art trends subscribed to a
reactionary ‘High Culture’ elitism, as opposed to surrealism’s durational homage
to popular culture against the grain of dominant culture itself”. It’s this
willingness to distinguish between popular culture and dominant culture that
sustains Rosemont’s belief in the subversive and revolutionary potential of not
just overtly radical art like Wobbly cartoons, but of mainstream, mass-produced
consumer media like television, music, and Hollywood movies. This enthusiastic
optimism is what I found most charming and compelling about his work. Rosemont’s
synthesis of Old Left and New Left ideas gave him a means of engaging with mass
media in a way far less bleak than his contemporaries in the Situationist
International.
The Chicago group collaborated with the Situationist International on publishing
projects, and Rosemont was well aware of, and interested in, their notions of
détournement (the appropriation and repurposing of images from dominant culture
turned against it). But the SI’s inverse notion of récupération (the idea that
once something is incorporated into the Spectacle, it becomes complicit in its
nefarious project of commodification, fetishisation, and the reification of
power structures, or at least becomes neutralized and rendered inert) was
clearly not a view Rosemont shared. In fact, it appears he believed this process
could actually work against the interests of the dominant power structure.
In the introduction, Abigail Susik says that for Rosemont the premise of
détournement, the “rerouting of mass culture by everyday individuals”, implied
the inevitability of “…the infiltration of mainstream culture by subversive
currents”. In the essay A Bomb-Toting, Long-Haired Wild-Eyed Fiend: The Image of
the Anarchist in Popular Culture, Rosemont offers a fascinating illustration of
this process. Through an exhaustive survey of the appearances of this stereotype
in various media from the late 19th through the early/mid 20th century, he shows
how it morphed from a reviled figure used as a foil to valorise the state, into
a quasi-heroic one, employed by humorists to mock police and other authority
figures—an embodiment of “humor in the service of revolution!”
More so than this figure, however, Rosemont saw the greatest possible
manifestation of humor in the service of revolution in none other than Bugs
Bunny. And it is presumably through this same cultural mechanism of infiltration
that a monkey wrench like Bugs Bunny found itself tossed into the gears of
capital.
Franklin Rosemont in Chicago, 2007. Photo: Thomas Good
Rosemont declares that for him, a single Bugs Bunny comic book (The Magic
Sneeze) will always be “worth more – in terms of freedom and human dignity –
than all the novels of Proust, Sartre, Faulkner, Hemingway”. To understand the
degree to which he valorises this outlaw trickster who is “categorically opposed
to wage slavery in all its forms”, one must understand Rosemont’s conception of
Bugs’ nemesis, Elmer Fudd. Fudd is the “perfect characterization of a
specifically modern type: the petty bureaucrat, the authoritarian mediocrity,
nephew or grandson of Pa Ubu. If the Ubus (Mussolini, Hitler, Stalin) dominated
the period between the two wars, for the last thirty years it has been the Fudds
who have directed our misery”. (He even ridicules disgraced former
surrealist-turned-fascist Salvador Dalí for having once been an anti-Fudd before
becoming the worst kind of Fudd.) And as everyone familiar with the cartoons
knows, Bugs’ favourite activities revolve around robbing and humiliating Fudd.
Rosemont boldly claims: “The very appearance on the stage of history of a
character such as Bugs Bunny is proof that someday the Fudds will be vanquished,
that someday all the carrots of the world will be ours”.
A cynical reader could dismiss such a claim as naïveté or rhetorical excess—and
I’m often a cynical reader. How could some commercial artefact of mass culture,
whose main purpose is getting kids to watch advertisements, be in service of
anything but the status quo? However, if I allow for a version of my own
personal history in which, long before I encountered Emma Goldman or Mikhail
Bakunin, it was actually Bart Simpson who made me an anarchist, I can sympathise
with and thoroughly enjoy this idea – even find it inspirational.
For Rosemont, surrealism represented a means of rejecting the world as it was
given: a world shaped by institutions in the service of capital, where life is
reduced to production and consumption, and imagination is dominated by
rationalism. Throughout the collection, he explores a diverse array of art in
which he finds articulations of this same impulse: Gothic literature, IWW art,
blues music, rock ‘n’ roll, 19th-century utopian sci-fi, even the writings of
early Puritans in colonial America. In much of this work—where I might have seen
something compelling, repellent, or simply entertaining—Rosemont saw subversive
energy and revolutionary potential.
Surrealism, Bugs Bunny, and the Blues: Selected Writings on Popular Culture by
Franklin Rosemont, edited by Paul Buhle and Abigail Susik. PM Press, 2025,
348pp.
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